10 steps to boost Amazon sales (p.2): Let’s continue the topic of how to increase sales on Amazon. In the last article, we talked about the first five steps to optimized sales. It’s time to talk about the other 5 steps!
Create an unparalleled shopping experience
As with other selling channels, on Amazon, creating a great buying experience for your customers is a way to stand out from the competition. While there is no single equation for creating a winning shopping experience, there are a number of things you can do to help build your reputation and get more people to buy.
Here are some ideas:
- Be transparent: Customers should never guess about the quality of your products, how they were made or produced, what your shipping and return policies are, etc. Help your customers feel like they know and can trust you as a brand.
- Share your story: Help people understand who you are and why your business exists. Share stories about your products, partners, manufacturing process, employees, and more to earn the trust and admiration of your target audience.
- Personalized communication: Engaging with your customers on social media, sending personalized emails, and even including handwritten thank you notes in the packages you send can go a long way in helping you stand out from the competition and build positive customer relationships.
Talking about the founders and/or values of a company helps shoppers establish a more personal connection with the brand they buy from.
Write winning product descriptions
If people are visiting your listings but not buying your products, you may need to change your copywriter and write the right copy. Making small changes to your product descriptions can have a huge impact on the number of buyers you convert into customers and subsequently increase your sales on Amazon..
Use video in your listings
In addition to reaching customers through a listing, it’s also important to reach them through video content.
Complementing your written content with video content is a great way to boost sales on Amazon. When you use video effectively, it helps your brand stand out, builds more personal relationships with customers, and leads to more sales. One study of e-commerce merchants found that using product videos increased online sales by 144%.
The following types of videos are especially useful for helping e-commerce companies optimize their listings.:
- Product promotional videos: Highlight a specific product and its features.
- Production videos: Show how your products are made.
- Video with customer stories: film customer testimonials or case studies.
- Tell a story about a brand: Interview the company’s founder or employees.
- Educational videos: Show customers how to use the product or how to solve a problem many of them have.
- Live video. Let customers interact with the event in real time instead of watching it in hindsight.
Allowing customers to read about or learn about a product through video reduces the chances of your content being skipped or ignored.
For tips on how to get started with video, as well as real-life examples of how other e-commerce brands have used video, check out this blog post.
Find products that sell the best, then double their sales
Finally, the best way to boost your sales on Amazon is to find out which of your products sell the best and double their sales.
If you’re struggling to gain popularity, try reducing the number of items you sell and create a more targeted marketing strategy that you can only use on a few of your products.
If you start to see the numbers you’re looking for after doing your strategy, you can gradually reintroduce more elements and develop new strategies based on what you’ve learned along the way.
Stay competitive and win the Buy Box
Many naysayers who avoid selling on Amazon do so because of the misconception that the competition is too high. Despite the fact that 55% of its sellers make profits above 20%.
Along with affordability, fulfillment, and customer experience, Amazon says price is important to buying a box.
Reprint software like FeedVisor or teikametrics monitors your competitors’ prices 24/7 to keep you competitive.
Simply state that you want to be $0.01 cheaper than anyone else and that can be the deciding factor. Since they work in real time around the clock, this becomes a huge advantage.
For example, if one of your competitors is out of stock for a particular product, your responder will automatically raise your price to maximize profits.
That’s it!
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