10 steps to boost sales on Amazon: Since 2016, e-commerce has accounted for about 50% of all retail growth, and this growth is projected to continue until at least 2023.
The most important thing for Seller to note is that of all e-commerce sales each year, almost half of those sales come from Amazon. In 2018, Amazon accounted for 49.1% of all e-commerce sales, more than the next nine largest e-commerce channels combined.
This means that the main task of retailers is to figure out how to increase sales on Amazon!
10 steps to boost sales on Amazon
Be “resourceful”
If you want to increase sales on Amazon, you need to make your brand stand out from the competition, build product awareness, and reach targeted customers. One way to do this is to use yourself and your brand as a resource.
Internet consumers spend a lot of time researching before making a purchase decision. If your brand provides consumers with the information they are looking for, you will increase their trust in your brand and ultimately become a more successful Amazon retailer.
Here are five steps to turn your site into a reliable resource:
- Step 1: Think about the value you can provide to others. Think about the knowledge you have about your product and industry that would be useful to customers. Then create content that educates your clients in those areas.
- Step 2: Create a place to publish and share this value. Create a blog on your website and start sharing your knowledge with weekly blog posts. The focus of these blog posts should be on answers to questions your customers frequently ask about your industry or product.
- Step 3: Start sending traffic to the content you create. To increase the number of people who see the blog posts you create, try running Facebook ads, targeting useful keywords, and sharing your content on any other social media channels your users use frequently.
- Step 4: Collect email addresses and start generating leads with email marketing campaigns. Create tools and incentives for people to provide their email addresses before or after reading your blog posts. This way you can generate more leads and start an email marketing campaign to move those leads further up the sales funnel.
- Step 5: Include a compelling call to action in every blog post or email. Drive readers straight to your product listing and brand page on Amazon by creating compelling messages about why they should find you on Amazon and how.
Get help from influencers
When consumers explore a product, they often look for reviews from trusted sources such as social media influencers, industry leaders, and even celebrities who use the product.
In one study of a large group of consumers, 49% of respondents said they use recommendations and advice from influencers when deciding which products to buy. That being said, another great way to increase your sales on Amazon is to connect with well-known influencers in your industry and enlist their help.
With over 42 million followers, LeBron James is a huge influence in the sportswear industry. Nike is using LeBron’s fame and influence to reach a wider audience than they could on their own. However, not all influencers are as famous and inaccessible as LeBron James.
Any business owner can contact relevant influencers using one of these three approaches:
- Approach #1: You can work with influencers through Amazon Associates or Amazon Influencer Programs.
- Approach #2: You can select influencers and contact them manually via email and ask them to pay to create and distribute sponsored content about your products. For tips on choosing and partnering with the right influencer for your brand, check out this guide.
- Approach #3: You can connect with influencers across multiple social media channels using online tools like Shoutcart, Grapevine, or FameBit.
Try an ad campaign
As with many channels, you can do better on Amazon if you’re willing to pay to play. Creating ads for sponsored products on Amazon can help make your brand more visible than your competitors.
Here’s how it works:
- You choose the products you want to advertise, how much you’re willing to pay per click on each ad, and any keywords you’d like to associate with your product.
- Amazon will create ads that will appear in high visibility areas such as the first page of a buyer’s search results or at the bottom of a product detail page.
Wilson Sporting Goods, for example, paid to have ads appear at the top of the search results page for anyone searching for “basketball shoes.”
Get more reviews
Getting lots of good reviews from your customers and sharing those reviews with potential buyers is a great way to build trust in your brand and increase sales on Amazon accordingly. To achieve this, you need a strategy that allows more customers to leave credible and helpful reviews on your product listing pages.
If you try to influence the tone of the review too much, the reviews will look disingenuous. You’d better try to get a lot of feedback so that potential customers get a complete and accurate idea of what you’re offering.
Here are some ideas on how to get customers to leave reviews:
- Idea #1: Communicate with customers via email. Once you have been notified that your product has been delivered to the intended recipient, contact them via email and ask if they would like to review your product on the Amazon listing page. Be sure to let the customer know how important their review is to your business.
- Idea #2: Include a nice note on the packaging you ship your products in. You can also include a handwritten note with your package thanking customers for their work and asking them to write a review about your product on the Amazon listing page. It’s a small gesture, but you’ll find that people react quite positively to handwritten notes.
- Idea #3: Remind people on social media. Invite your social media followers to view your products on Amazon from time to time. Don’t offer any encouragement, just explain why reviews are important and why you’re asking for help. Transparency is what will make this tactic successful, so just be honest and open with people.
Search query optimization
Showing your products closer to the top of a buyer’s search results can be a significant advantage over your competitors. Figuring out how to optimize your product listings for the Amazon search engine is essential to increase your sales on Amazon.
There is a lot to learn when it comes to Amazon search engine optimization.
Here are our articles on optimizations: How to optimize your business process, how to optimize amazon listing
After you spend some time learning about Amazon search engine optimization, start updating some of your product listings with relevant keywords and SEO features. Pay attention to performance before making any changes – you want to be able to track your progress and success along the way.
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