Starting your own business is an exciting activity that pays off if you take the right steps. Being a budding entrepreneur is exciting and scary at the same time. However, sometimes aspiring entrepreneurs make some mistakes that experienced businesspeople tell you more than once! Let us tell you how to succeed in the e-commerce business by following 10 important tips.
10 tips to boost your e-commerce business
Tip #1: Experiment
To succeed, you’ll have to experiment a lot. Test different texts, formats, and images. Experimenting with ads is what will ultimately drive customers and sales.
Once you’ve created profitable ads, you can start experimenting with your site. Many people focus on improving their site first.
However, you can’t know how customers react to certain features if you don’t already have them. You shouldn’t make assumptions about your customers. You may be wrong about what will work, and you won’t know the truth until you’ve studied all the data.
Tip #2: Don’t pocket the profits
You may be tempted to keep any profits you make. However, if you want your business to grow, you will need to reinvest the money in your business.
Money makes money. Instead of shopping for new equipment, spend your profits on advertising.
You may want to create a few $5 ads at first to see which product people respond to best. But after you find your winning product, you’ll have to spend a lot more than $5 to make the kind of money people dream about.
If your goal is to make a $3,000 profit every month, you will have to spend about $3,000 on advertising, which will generate about $9,000 in revenue.
Tip #3: Stick to a schedule
When opening a new online store, you need to stick to a schedule.
For example, if you add new products every week, you should do it on the same day of the week so that people come back to your site on that day every week.
If you blog, adding posts on the same days will encourage people to keep coming back. Once you become inconsistent, you start to lose customer loyalty.
Tip #4: Make sure customers have access to the information they need
When opening an e-commerce store, you need to make sure that your customers have access to everything they need to make an informed purchase.
You should include shipping and return information so that customers are aware of the policies before making a purchase. You should always make sure that you have a visible contact page so that customers can easily contact you in case of problems or questions.
Tip #5: Write an optimized copy
Many store owners make the mistake of not paying attention to optimized text when importing products into their site.
The listed key points provide detailed information about the product, but by themselves do not contribute to sales conversion. Writing a product description and choosing the most valuable items will help you make more sales.
People often read the text if they are in contemplation of the product. By writing a short paragraph detailing how the product benefits your customer, mentioning its features, and explaining how to use it, you can better convince the customer to make a purchase.
For example, if you sell dresses in your store, you might mention how well they would look at an event, tell how the fabric accentuates the figure, and recommend shoe colors or jewelry that would best complement the dress.
Tip #6: Create a visually appealing website
Your entire site should be visually appealing. The product pages should have several images of the product, showing different angles and ways to use it. There should be an eye-catching banner on the home page. Even your blog posts should be very visual. Each post should have several images, gifs, and maybe even a video to break up the text.
Tip #7: Keep an eye on the competition
The most effective way to succeed is to find an e-commerce brand that you want to be like and model your brand after it.
For example, if you want to be a customer-centric business, you can model your store after Disney. If you want to master the art of branding, you can model your business after Dollar Shave Club. If you want to create a megamarket, you can model your store after Amazon.
You don’t need to copy their niche or style to be successful, you just need to find the traits you like about a particular online store and apply them.
Tip #8: Be active on social media
When it comes to social media, many online retailers make the mistake of sticking to just one platform. For example, some may only post on Instagram and focus their efforts on it influencer marketing.
Others work exclusively on Facebook because they think Facebook ads work great for their store. However, using multiple platforms can be a little more time-consuming, but gives you a competitive advantage.
Competitors may see that you’re only on Instagram and focus your efforts on a wider range of social platforms, which will eventually lead to their business surpassing yours.
Being on about 3-4 social media platforms is an acceptable effort. Don’t rely on one platform, as one day it may disappear and you’ll be left with nothing.
Tip #9: Aim for the right marketing
Marketing and advertising bring in money. You must actively post on social media daily, or even several times a day. Next, you should contact magazines and blogs and invite them to present your products.
Don’t forget to allocate a budget for advertising as well.
Regular blog writing will help your site rise in the rankings. By putting your store out in the public eye, you increase your chances of finding more customers.
Tip #10: Talk to your customers and get to know their needs
Building relationships with customers takes a lot of time, but it’s really important. To get to know your customers better, you need to do one simple thing – send each one an individual letter.
Manually send each customer an email and ask if they like the product they purchased if there are other types of products they would like to see in your store and if there is any type of blog content they would like to learn more about in that niche.
As an added incentive to provide this information, let’s add a VIP discount code to the first email as a thank-you for their feedback. Not all people will respond, but those who do will help you better understand your customers’ needs.
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