12 tips to boost sales and promote Amazon listings (p. 2)
Amazon is a very competitive and complex platform that requires time to optimize and promote listings. This will give you a competitive edge.
In the first part of the article on boosting your Amazon sales we’ve discussed the following tips:
- Prices strategy
- Internal promotion
- External promotion
- SEO
- Advertising
- Lightning Deal
And today we are going to discuss:
- Amazon listing promotion on social networks
- Reviews
- Competitor analysis
- Influencers
- High product rating
- Delivery terms
How to promote Amazon listings?
Tip 7. Amazon listing promotions on social networks
People nowadays spends about two hours a day on social media. By posting Amazon listings on social media, you will drive more traffic.
Let’s see what you can post about to attract attention to products:
- Promo codes: Offer buyers discounts, make promo links and share them on social media.
- Share listings links: Write a helpful post/blog or make a video by adding a link to the listing.
- Giveaway: This is a kind of competition with prizes. Invite social media users to post a link to your listing in their profile for the opportunity to participate in the giveaway.
Tip 8. Reviews
Amazon prohibits leaving reviews for products that are discounted by professional account holders. To get reviews on Amazon, companies offered items at a discounted price or even free through other channels. For example, review sites.
To get feedback, you can now send emails to customers with order information. But keep in mind that Amazon does not allow:
- send emails with advertisements and other marketing information;
post links to other sites; - solicit, or encourage reviews.
But you can send several letters of order confirmation and after that ask for a review. It is better to send no more than two letters: one at the time of order confirmation and one more a few weeks after the person receives the package.
Amazon randomly selects customers who leave reviews and rewards them by listing $ 1-3 to an Amazon Gift Card. So the site thanks you for an unbiased review. Of course, there is no guarantee that the buyer will leave positive feedback, but it is better to use this opportunity.
Tip 9. Competitor analysis to promote Amazon listings
It is important to understand who you are competing with. Analyze competitors’ listings to find out what customers are interested in and what they are NOT interested in.
There are several factors to keep track of in competitor listings:
- Price. Your prices should be lower (but not too much) or the same than those of your competitors.
- Images. When Amazon users browse search results, they not only look at the price, but also pay attention to the images. Visual photos are the key to successful sales. Therefore, it is important that your listings have more informative high-resolution images than the competition.
- Text. If your listing is not at the top of Amazon’s search results for keywords, the search engine may not be considering your listing as relevant. Pay attention to what keywords are used in the top listings. Perhaps some of them are worth adding to your listings.
- Customer reviews and question/answer section. Consumers are direct about what they need. Reviews will give you new ideas. For example, how to expand the product range. Analyze what people are complaining about – for example, about packaging. See if many customers mention price in their reviews, etc.
- How often competitors update product information, photos, and other content. For example, do they use seasonal photographs – for New Years or for Halloween.
- Is the benefits of their products more accessible than yours? If so, try to change the description so that the buyer is clear about the benefits of buying from you.
- How often they change prices and how this affects the BestSeller Rank. This is the assessment of a product in comparison with other products within certain subcategories and categories.
Tip 10. Influencers
Amazon listings can get quite a lot of traffic from influencer ads. If a famous person or blogger advertises your products, the audience thinks that these products are worthy of attention.
List popular media personalities in your industry and buy ads from them.
Tip 11. High product rating
In a competitive marketplace like Amazon, first impressions are very important. Customers browse thousands of products, and a high rating immediately attracts attention. Each product has its own five-star rating:
A potential buyer does not have the opportunity to view and evaluate the product, as in an offline store. Therefore, the stars serve as good feedback: they show what other users think of the buyer. Let’s consider how to get the maximum rating.
- Describe your item truthfully. Inaccurate descriptions and fake images can improve sales for a while, but ultimately only hurt the business. If a buyer receives a product in the package that is different from what he saw on the screen, he will rate you very low.
- Serve your customers well. People don’t like it when their requests are neglected. For example, if the goods are sent later or they are in no hurry to take them back. Try not to get low ratings, send parcels on time and settle disputes.
- Contact unhappy customers. When a customer leaves a bad review, reach out to the customer and ask if the problem can be resolved. After all, the user can still change their review.
Tip 12. Delivery
Amazon shipping speed is considered a key factor in Buy Box and overall ranking. If you have frequent shipping difficulties, you are less likely to receive a Buy Box or climb the rankings.
- Review delivery quality metrics regularly. In Amazon Seller Central, you can track specific delivery-related metrics: on-time packages and track number availability ratings.
- Sign up for the Fulfillment by Amazon service and you no longer have to worry about delivery – the marketplace will take care of it. If there are any difficulties, the system will remove negative reviews, since in the case of FBA, it is itself responsible for the delivery.
Here we are!
Last thoughts:
Don’t try to outwit Amazon system when promoting your listings.
Think about what you would like to see yourself if you were a buyer: clear description on the pages, competitive price, valuable reviews, responsible seller. If you focus on the essentials and do everything professionally, you can beat your competitors.
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