Let’s consider much more about an organic listing and Amazon algorithms.
So…we all know that actions speak louder than words…and what comes to Amazon – product listing speaks even much louder than anything else!
It includes name, description, features, photos, ratings, and reviews! But, enough is enough, let’s understand what to do with it.
a9.com is a subsidiary of Amazon responsible for search engine algorithms.
While reading, scanning and analyzing all the data on the marketplace, it determines the ideal products that the user requests and offer some search hints. So let’s learn foremost: Relevancy is one of the first principles of Amazon engine algorithms.
What should the user do to be included in this search hints? Two words: Listing optimization, which includes: text relevancy, FBA, sales speed, targeted ads, reviews, prices, stock availability, promotions, photos, as well as premium content.
Text relevancy
If the content of your goods meets the search criteria, then they will be among the top results. Be creative and wise enough to surpass your competitors!
Standard SEO (Search Engine Optimization) mechanisms will be on point: think thoroughly about your titles, text, bullets, and keywords optimization.
FBA
Fulfillment by Amazon (FBA) is a program that allows sellers to use Amazon warehouses for their goods. This saves customer’s shipping costs and time. FBA gives you an opportunity to become a “featured” merchant.
Sales speed
Sales speed is both the amount of $ and the number of transactions per month. Amazon compares this metric from different sellers for exact search queries from the user and prefers sellers with a higher sales rate. Products from the top search results are more likely to meet potential customers’ requests.
Targeted ads
Amazon advertising is a good way to increase sales speed because it has a rather important role in the A9 search algorithm. Even if you have a small budget, you can attract new customers and increase sales by spending your money properly on targeted ads.
Reviews
The reviews show what the users think about your goods. Do not forget that Amazon’s goal is to satisfy the audience. Remind your customers to review their purchases! Meanwhile, minimize bad reviews and work on the quality of your goods.
Prices
The Amazon A9 ranking algorithm checks how you price your goods, and there is no positive or negative result. That is, when choosing between the lowest price + weak listing and price higher + average listing, the system is likely to choose a higher price. But not always. Try to have balanced prices. The lowest price will not guarantee a higher rating.
Stock availability
The unavailable good is a 100% disappointed customer and lack of sales. If you still compete for places with other brands, then do not allow such a mistake.
Promotions
Promotions also affect the ranking! There can be promotions linked to some seasonal events, holiday, company’s special dates or new products. It’s simple and effective.
Photos
You can’t underestimate the power of photos in online-business. Invest in your photos, as they should be of high quality, bright and creative.
Premium content
Amazon A + content is the so-called multimedia content used to describe the listing like HD-video, high-quality photos, comparative charts of competitors. It’s all about giving more detailed and diverse information to potential customers.
2