Let’s talk about the most frequent mistakes that new Amazon sellers make
A lot of people want to sell on Amazon. However, many will leave the platform within several months, and often for avoidable reasons. To help make your online selling experience as smooth as possible, here are the most common blunders of new Amazon sellers.
Wrong product choice
Even if you sell high-quality products, it doesn’t mean that they will be in high demand. Take into account many factors: products’ demand, competition, and relevance. It is undesirable to sell complex or seasonal goods at the beginning of your Amazon journey.
Not obeying the rules
Amazon has a lot of rules and if you break them, you are out. We have already said that your account may be suspended if you:
– have several Amazon accounts
– ignore quality/performance metrics
– sale fake, banned, so-called ‘healing’ goods or goods that do not match your listing
– mention your website on your photos, thus trying to ‘recruit’ customers
– violate copyright terms
Late shipping
Amazon’s seller’s supply chain should be simplified. Dropshipping, as well as outsourcing storage to specialized warehouses and fulfillment centers, is also common. Remember: You need to ship and fulfill orders on time!
By the way, charging too much for shipping may bring your product rating down. Don’t forget that Amazon buyers prefer free shipping. Many of them even sign up to Prime for it.
Ineffective advertising campaign
Advertising increases your sales: plan it properly and thoroughly and this will lead to a more profitable result. By the way, you should get acquainted with the full potential of Amazon advertising! Amazon Marketing Services (AMS) helps vendors to stand out and allows sellers to introduce their products.
Underestimating the power of reviews
Every seller should have customer reviews! And even top sellers are expected to continue getting feedback from their customers. Reviews help customers understand almost everything about the product.
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