Color is one of the most powerful tools for your brand promotion.
The impact of color on your potential customers is perhaps the most interesting and most controversial aspect of marketing and design.
However, choosing the right color may help you succeed, boost your sales and increase your profit.
Let’s discuss how to choose the right color to step up your business.
You will have to pay attention to several important aspects:
– differences in color perception between men and women
– color associations
– color perception problems
The perception of color is subjective as it occurs inside our heads, however, here is the list with the most common color perceptions:
Red color
This color has a strong emotional effect. It is often used as a powerful color accent by designers for banners or images.
The positive energy of red color is associated with strength and energy. However, there is a negative side as it can be associated with fear and danger.
Yellow color
It is often used to attract your attention to some important signs. It can cause such emotions like optimism, happiness….and even irrationality.
Orange color
Orange can be used to highlight some important details as well. It can either cause such emotions as warmth, a desire to start something new or frustration and inertia.
Green color
Green is naturally associated with nature, vitality, and growth. According to the color psychology, green is a symbol of health and freshness. However, it can be associated with lethargy or weakness as well.
Blue color
The visual perception of design developments will largely depend on the proper choice of this shade. According to psychology, blue is associated with trust, loyalty, and security as well as with coldness and unattractiveness.
Purple color
Historically, purple is associated with luxury and wealth. However, now it is considered as the color of happiness and is even used in apps for kids.
Gray color
Gray color points to the official side of your business. Use it as a background for your posts or website to create some sense of formality.
Black color
Black is the strongest of all colors and is used most for texts and accents. In psychology, black is associated with sophistication, elegance, and strength. However, it can cause some negative feelings such as coldness, anger, and depression.
White color
Use white color to emphasize the safety of the promoted product/service. It leads to such positive emotions as purity and simplicity. However, it can cause some negative feelings such as emptiness, and indifference.
TIPS
1. Strive for balance while applying different colors: the more colors you use, the more difficult it is to achieve the balance.
2. People perceive colors differently. And some people suffer from color blindness. The combination of red and green is most affected in this regard. Thus try to avoid this color combination.
3. Use contrasts. It will help users to focus on specific subjects. The choice of strict, complementary colors makes reading easier.
4. If you have a lot of content on your site and you want your readers to focus on it, it is better to choose a more neutral or dark color scheme.
5. Use two colors opposite each other on the color wheel. This approach does not create an unnecessary strain on visual perception.
6. Color is often linked to some cultural associations and historical references and all these components must be taken into account in branding.
7. Studies have shown that men prefer bold colors, while women like softer shades.
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