Let’s talk about Amazon Buy Box – the direct way to boost your sales on Amazon!
One of the priorities for any Amazon FBA seller is to get more sales and Amazon Buy Box is one of the most important issues you should learn before deciding to launch your business or taking steps to boost your sales on Amazon.
Buy Box is located in the upper right corner of the Amazon listing.
Winning the Buy Box is not an easy task at all. Amazon does not reveal its secrets of the Buy Box algorithm, so there is no direct answer on ‘How to win a Buy Box?’
Important facts:
– According to statistics, more than 80% of sales go through the Buy Box;
– One seller cannot be an exclusive owner of Buy Box;
– Having the lowest price is not the guarantee;
– Amazon’s decision is based not on the price of the goods but on the location of the seller’s inventory in the FBA warehouse;
– It is believed that you should be a professional Amazon seller for at least 120 days to win the Buy Box.
Let’s note that some items simply will never be chosen for Buy Box.
Here is the list of them:
– Items from the manufacturer or exclusive distributor;
– Private Label items.
There is a rather high probability that Amazon’s choice on choosing Buy Box winners depends on this:
– Professional sellers are primarily considered for winning;
– The seller should have a sufficient volume of orders;
– The seller should have sufficient performance metrics;
– The seller should deliver the item without delays;
– The seller should handle all the complaints quickly;
– The number of bad reviews should be reduced;
– The seller’s inventory should be optimized.
5 tips to win the Buy Box:
Pricing
Price is certainly an important factor. And your prices shouldn’t be too low or to high. Find a middle ground.
Sell new items
You have more chances to win the Buy Box if you sell new items! It is really rare when Amazon chooses used items.
Positive feedback
Reviews and feedbacks are very important metrics for winning the Buy Box. Make sure to provide high-quality services and be in touch with your customers. Remember: reviews and feedback directly influence on your sales and account rating in general.
Monitor your inventory
Sellers who are not running out of stock have more chances to win the Buy Box as there is a higher possibility of delivering items on time.
Amazon Prime and Fulfilled by Amazon membership
Sellers enrolled in Prime and FBA are the priority for Amazon.
So let’s conclude that your account health is an indicator that can affect winning the Buy Box. While poor feedback, late delivery, cancellation of the orders, and other negative issues can deprive you of such opportunity.
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