Amazon account suspension is an unpleasant and undesirable matter.
Responsible sellers get acquainted with this issue in advance as they understand what account suspension is fraught with: no sales and payments are frozen.
Almost no seller can avoid this, but one can pre-study the reasons for account suspension.
Why can Amazon put your account on hold?
Policy violations
Getting acquainted with Amazon’s rules and policies in advance is key to your success. And unfortunately, sellers do not spend enough time on this issue.
Amazon’s policy is constantly changing, and every seller should follow these updates.
These may be some minor changes, but they will considerably affect your business.
To keep abreast of all these changes, the seller should become a member of the Amazon community and update an Amazon website to find more official and accurate info.
Trade of prohibited or fake items
Amazon is very scrupulous and is monitoring carefully what goods are being displayed on the platform.
Amazon has posted a list of restricted products. However, you can sell goods from some categories with a permit obtained in advance.
If you want to become a pioneer and sell something new and uncommon, then it is better to contact Amazon support service to clarify all the questions needed.
What comes to fake products, these include some copyright infringing items.
If there are a lot of complaints about your items, the Amazon team can mark them as inauthentic.
If you do not agree with this decision, then you should contact Amazon support service and you will most likely need to provide an invoice for the product with all the necessary information about the good and your supplier.
Amazon second seller account
If you decide to open a second seller’s account on Amazon, then read this part very carefully.
Amazon collects passport data, bank cards, and company info and temporarily stops the account if there are matches of the above data. Amazon also checks your MAC address, cache, hardware, cookies, and WI-FI router.
Contact Amazon if you want to have more than one seller account. Amazon will ask you reasons why you want to have multiple accounts. You can say you need several accounts as you are selling products of different categories and each has a different bank account. The other registration data in this case can be used the same.
We recommend you to use a different computer and Internet connection. Do not use data related to your existing or suspended account. Use a new identity, banking information, phone number, and e-mail for your second seller account. You can also add different ASINs to your inventory to increase your new account uniqueness. You can add items you do not sell or have a very high price on these items so that nobody will buy them.
Negative reviews and feedback
Amazon administration monitors all your actions … as well as the reviews shared by customers about you and your goods.
Following another negative review or feedback, Amazon may decide to suspend your seller account.
It is necessary to respond as quickly as possible to the negative feedback, get in contact with clients, and agree on the return.
There can be quite a lot of reasons for returns, and here are some of them:
• Used sold as New;
• Defective;
• Late Shipment Rate;
• Not as Described (the product does not match the listing);
• Expired Items;
• Incomplete Item (the order misses some units).
We urge you to optimize feedback with your customers because this affects the health of your account.
The main performance measurements of your account should be as follows:
1. Order defect rate: < 1%
2. Pre-fulfillment cancel rate: < 2.5%
3. Late shipment rate: < 4%
Attempt to redirect clients to another platform
If Amazon sees that you are advertising your own website, or any other social network and platform through your listings, then you will face some troubles. Share neither links in your listings, nor in your photos or while writing your customers.
Products manipulations
Amazon will suppress any inaccurate info about your products.
By the way, whatever you do, you should provide only accurate information. For example, even your company name should not be misleading.
Sale of goods without a certificate
Some products or products’ units require certificates. Prepare all the documents in advance to send them to Amazon and reinstate your account.
Privacy Policy Violation
Your texts and images must be unique. Never copy other sellers’ listings.
These are some few, but important rules for working on the platform, which should not be neglected.
What e-mail may you receive from Amazon on your account suspension?
• Product Inauthenticity Counterfeit or Counterfeit;
• Utility Bill or Invoice (Amazon utility bills or invoice verification); [read more about utility bills request]
• Duplicate listings and Variation abuse;
• Order Defect Rate (ODR);
• Fair Pricing Abuse or Violations of the Amazon Marketplace Fair Pricing Policy;
• Customer Review Manipulation;
• Intellectual Property Complaints or Intellectual property violations;
• Related (Multiple Amazon seller accounts);
• Seller Code of Conduct violation;
• Used sold as new: Selling used goods as new ones.
What steps should you take to reinstate your account?
Wait a bit
Never take hasty actions: re-read Amazon’s letter, analyze the situation to write a proper letter.
Analyze your account
As you see, Amazon is not budging from its stance.
“We regularly review the performance of all sellers and notify them when they are off-target. The intent of this review is to give you the opportunity to improve your performance before the issue affects your ability to sell. Occasionally, seller accounts with very poor performance are immediately deactivated,” Amazon writes.
Get ready to write an appeal
Regardless of whether you agree with Amazon’s decision or not, you should accept your mistakes. In your appeal letter, they want to see whether you understand and admit your mistakes or not. You should persuade them that this will not happen again.
Bonus step: Let’s ask for help
If you are one of those people who are afraid to write an appeal letter or take some actions on your own, then ask for the help of professionals.
Visit Amaz.Markets website to find all the info you need about our services on your account reinstatement.
Our team is ready to fight with you to the bitter end!
What shouldn’t you do after receiving an email on your Amazon account suspension?
If you are going to write the appeal letter on your own, then let us offer you an advice: never write about Amazon incompetence, or moreover, blame the client.
What else should you do to avoid Amazon account suspension?
There are some actions that you should take daily to avoid negative consequences, or eliminate them as soon as possible:
1. Check your e-mail not to miss some notifications from Amazon;
2. Create reliable listings;
3. Respond quickly to negative customer reviews and feedback, contact them to solve the issues as soon as possible;
4. Stay tuned for more on Amazon website and forum;
5. Download the Amazon Seller app: this will simplify your work on the platform and help you quickly respond to user requests.
Remember that any seller, even a professional one, can face an account suspension, and it is not critical. You can always find the way out, and we are ready to help you overcome this issue and reinstate your account!
0