The value of data is priceless amid the rapid development of computer technology, and this even affects Amazon sellers as well.
All of us have thought at least once: “How to find the best-selling niche on Amazon?” And here comes Google Trends – the worth researching tool.
But first things first.
Why should we analyze product trends to sell or work on Amazon?
So, we need to understand product tendencies to see whether the product you want to sell is seasonal or not, whether there is an increased demand for it or not, whether it is a sinking or growing trend. Many products have a wavy trend: at first, the product is in great demand, then the demand wanes.
Why Google Trends?
Google is the leading force when it comes to search engines as it is being used globally by the million of users. And in 2006, Google launched its Google Trends free online tool to follow the popularity of the trends.
Keep in mind that all the data metrics come mainly from Web Search, Google Shopping, Google News, Google Pictures, and YouTube.
What does Google Trends do?
Enter the keyword, and you will get the Google Trend interest (the exact search volume/the average search volume; the value is from 0-100) from 2004 to the present.
At first, you can search the data of the item you want to sell choosing your country (or search worldwide).
By the way, it will help you understand what market should you eye if you want to sell some specific item.
For example, while searching globally a lamp, you will have top countries that use this specific keyword in their searches.
In the chart, we can see that the Netherlands and the United Kingdom are the most searched countries, so the Netherlands and the United Kingdom are our first choice if we want to do the lamp business.
Let’s go ahead.
Google Trends allows you to get all the data over a period of time you will choose. And here are all the options:
Then you can search the data by specifying the category you need.
Google Trends also gives you an opportunity to find the data you need based on the platform: Web Search, Google Shopping, Google News, Google Pictures, and YouTube.
Another important feature is that you can set a comparison item for the good you want to sell, and compare up to 5 keywords simultaneously.
If you have specific audience preferences or want to have a broader picture for the data, you can search for data based on a specific country, region, sub-region, or even cities.
Google Trends queries
Google Trends also lets you learn about the popularity and interest of related words. The related queries can be either rising or top.
Rising queries:
According to Google Trends info, rising queries are the ones ‘with the biggest increase in search frequency since the last time period. Results marked ‘Breakout’ had a tremendous increase, probably because these queries are new and had few (if any) prior searches.’
Top queries:
Top queries are the most popular search ones.
‘Scoring is on a relative scale where a value of 100 is the most commonly searched query, 50 is a query searched half as often as the most popular query, and so on,’ the info-center noted.
Keyword research
If you are already an Amazon seller, then you know that title, bullet point, description, PPC, reviews, keywords are AN INTEGRAL part of your business.
If you want to have all the keywords accurate and understand which one is more suitable to use as the keyword more often, then let’s do the simple research. Write “handle” and “holder.”
Now you can compare the words to see all the data and understand which keyword is more relevant.
Trending searches and years
Besides the keywords research, you can also learn more about the trending searches and years in search in the menu bar to know the current hot information.
All the advantages of Google Trends
After analyzing all the information you get on the product, you will have a broad picture of the ‘situation’ to find the top-selling niche and understand the market.
Thus Google Trends helps you:
– do keyword research;
– do product research;
– track data trends;
– understand industry, brand, and product trends;
– analyze competitors;
– develop marketing strategies;
– do content marketing.
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