Those who have been selling on Amazon for a long time have already heard about a bunch of tools created to run and grow your online business. And some of them help to automatize literally all branches of your enterprise. Let’s talk about one of these services – Helium 10 – and understand why its tools are so important especially for beginners.
Why do you need tools to grow your online business on Amazon?
The tools help both beginners and experienced sellers in running business tasks and eliminating all unnecessary issues.
These tools must be integrated on one platform, as it saves sellers’ time and lends a “helping hand” in such issues a product keyword research automation or total financial analysis.
Helium 10 has over 20 highly integrated tools and provides sellers with everything they need to step up their game.
Helium 10: What is it?
Thanks to the Helium 10 tools, beginners and experienced sellers can:
1. analyze and find a profitable product for sale;
2. analyze keywords and rank higher in search queries;
3. optimize listings and attract more customers;
4. run their business effortlessly by automating all key processes;
5. get analytical data;
6. increase conversions via the right marketing strategy.
Let’s talk about everything in more detail.
Analyze and find your profitable product
To find your profitable product, Helium 10 offers Amazon sellers the following tools and extensions:
Black Box
• Helps you find over 450 million products per second using smart filters based on your specific needs, niche, and preferences.
• Offers a quick search by product category, estimated monthly sales revenue, price, weight, rating, number of images, number of sellers, and more.
• Provides the data you need to find potential bestsellers in niches with less competition.
Trendster
• Helps you view sales trends, demand, and product seasonality on one smart display.
• Determines in seconds whether the product will have stable sales year-around or not.
Chrome Extensions: X-Ray, Profitability Calculator, Review Insights
• Helps you choose products with confidence using transparent information, including revenue estimates, sales trends, and prices.
• Offers a special calculator that estimates the most important goal of each seller – bottom line, taking into account weight, dimensions of goods, production costs, transportation, and FBA fees.
• Helps you find potentially popular products for the next year, for a specific holiday or season.
• Analyzes useful information (reviews) directly from buyers. Further, it identifies problematic points of the product at an early stage.
• Helps you instantly view inventory levels of certain listings on Amazon.
Keywords research
The following 3 tools will help you find relevant keywords to rank higher in searches:
Cerebro
• Helps discover which keywords your competitors rank for to optimize your listing and catapult your sales and conversion rate with a simple reverse ASIN lookup.
• Helps determine estimated sales needed per keyword to rank on page 1 of Amazon
• Allows you to enter an ASIN to uncover keywords for both organic and sponsored search results and to evaluate highly accurate keyword search volume.
• Magnet has the largest database of actionable Amazon-related search terms and long-tail keywords on the market.
• Helps to find large search queries that are relevant to your product description, which will subsequently increase organic traffic and sales.
• Provides a list of commonly used spelling mistakes to include them when creating a listing.
• Retrieves profitable spelling mistakes in minutes.
Amazon listing optimization
The following tools from Helium 10 will help you optimize your Amazon listings and attract more customers:
Frankenstein
• Helps to instantly organize and process the necessary keywords into ready-made lists.
• Boosts your A9 search engine rankings by targeting the most relevant keywords.
• Increase traffic and convert more sales from higher-rated items on Amazon.
Scribbles
• Verifies that you have used as many relevant keywords in the product description as possible.
• Guarantees that you have used the correct number of keywords (if there are character limits).
• Includes handy features for getting draft listings and the ability to import listings from your Amazon account.
Index Checker
• Allows you to check if your products appear in search results via keywords or not.
• Helps you find out if there are keywords that negatively impact your listing and cause other popular or profitable keywords to not be indexed.
• Allows you to enter the ASIN of any competing product to find out which keywords they are ranking for. Subsequently, you will select profitable keywords and use them to increase organic traffic.
• Provides information on all methods of indexing your product. It will help you take the necessary steps to get indexed correctly in the Amazon search engine.
Run your business effortlessly
Simplify day-to-day tasks and optimize your time with the following real-time data automation tools, and get notifications on the need to save money:
Refund Genie
• Helps you get Amazon refunds faster with automated requests.
• Simplifies the FBA reimbursement process for lost or damaged inventory.
• Automatically checks five different FBA Inventory Refund Reasons.
• Lets you previous reimbursements, plus what current Amazon seller refunds are owed to you.
Inventory Protector
• Protects your listings from competitors that can damage your entire inventory.
• Some competitors go the extra mile to spy on your inventory levels. Common practice includes adding 999 units of your product into their shopping cart to see if you can meet demand. Limiting the maximum purchase keeps you safe from this shady practice.
Alerts
• Sends you notifications about any suspicious activity in your account. Attackers are hard to detect and nearly impossible to prevent without software.
• Provides round-the-clock monitoring of 1000 ASIN codes. You can track your FBA inventory from one platform.
• Proactiveness and immediate response to alerts is the best way to be successful in fighting intruders.
Follow-Up
• Follow-Up is a fully automated email tool that helps you stay in touch with your customers.
• Create automated e-mail messages that are activated when orders are delivered or for any other important events.
• Simple and easy-to-use dashboard allows you to automate all your processes.
• Create your letter templates or use free templates, including those written by some of the experienced Amazon sellers.
Mobile App
• Receive instant notifications of any suspicious activity on your account and measure your profit via the Helium 10 app.
Seller Assistant
• In a click, you can send a request to ten customers to leave a review for your product.
• The tool will send review requests using pre-built Amazon templates, so all your requests will comply with TOS standards.
Analytics
Make important business decisions with clear and accurate analytics using the following tools:
Profits
• By viewing your product listing and Amazon account analytics all together in one place, you can measure your profitability at a glance.
• By displaying your real data, both positive and negative, you can get the most accurate pulse on your financial health across all of your product listings.
• Users can view their gross revenue from sales and net profit after estimated costs for today, yesterday, the last seven days, or any custom range of time chosen such as monthly or yearly
• By utilizing data from yesterday and the day before, the tool can calculate which Amazon products are increasing in revenue and which are decreasing.
• The matrix expands the data on gross income and net profit, adding analytical data for the last 30 days, one month before the current date, and one year before the current date. Additional factors for this timeframe include estimated profit, orders, units sold, ROI, profit margins, promotions, returns, and your ASIN.
Market Tracker
• The tool allows you to create customized markets using smart offers and updates information about the market positions of both yours and your competitors.
• Analyze the overall health of your market.
• Create your own target markets.
• Get a complete picture of the markets you sell.
• Make the best decisions for your business, as the tool updates data daily.
Keywords Tracker
• Track the real-time organic and sponsored position of your keywords. Control all your chosen keywords in one dashboard.
• Get all the information you need with Rocket Boost, as it lets you check your keyword rankings.
• Analyze your keyword ranking history right after keyword tracking. Predict trends and learn where the most relevant keywords are ranking on Amazon.
Inventory Management
• Get all your logistics data in one platform. Manage all of your inventory with automatic sales updates.
• Customizable presets allow you to adjust lead times, reorder rates, supplier shipment rates, and more for the most accurate replenishment quotes and forecasts.
• Manage your purchase orders whether you ship them to Amazon or your warehouse.
• Manage the entire process and automatically receive quantity updates and replenishment recommendations.
Marketing
Stay ahead of your competition with direct targeting and advanced AI-powered ad campaigns with the following tools:
ADS
• Optimize your ad campaigns with intelligent search analytics and predictive bidding.
• Launch Amazon PPC campaigns with smart offers, a simplified campaign management window, and accurate metrics.
• Improve your ad performance with automated bidding based on such metrics as ACoS, CTR, and CPC.
• Use campaign metrics (Total ACoS (TACoS)) to make strategic optimization decisions. Easy access to all search queries in a campaign gives you a clear idea of what needs to be optimized to increase sales.
• Make instant changes to your PPC campaigns.
Portals
• Drive external traffic from virtually anywhere in your customer funnel directly to your product page with conversion-optimized product landing pages designed for Amazon sellers.
• Quickly customize every page and instantly populate them with your product information directly from Amazon
• Drive traffic from social media, paid ads, your email lists, and more to any Amazon product page.
• Encourage your customers to make repeat purchases with out-of-the-box sales strategies, email subscriptions, thank you pages, and more.
• Build brand identity with personalized pages outside of Amazon.
• Integrate your account with multiple apps and marketplaces including Zapier, Google Analytics, Facebook, and more.
Let’s sum up
For the effective management of an e-commerce, all sellers should have a clear picture of all the business processes.
Start running and growing your online business with all the tools you need and remember that we in Amaz.Markets is always ready to help you with any question.
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