Back in 2015 Amazon first introduced the Amazon LaunchPad program. And now sellers with brilliant innovative ideas have been given the leap and opportunity to boost their sales!

Let’s talk about the program and learn a little more about how Amazon supports startups.

Briefly on Amazon LaunchPad

Amazon LaunchPad is a unique program that helps millions of Amazon buyers discover innovative start-up products.

According to Amazon, LaunchPad is an add-on program designed to help you get started and grow your business faster.

The program is designed with startups in mind and helps build brand awareness.

Amazon LaunchPad advantages

Discoverability 

Amazon LaunchPad helps customers discover your products faster.

Amazon offers to increase your brand awareness on Amazon through Amazon LaunchPad display, themed email campaigns, and banner ads on Amazon.

By the way, you can also share videos of your products!

Presentation

Sellers also can post differentiated content on their product details page using the Premium A + feature.

You can also add videos, carousels, images, and comparison tables with extensions to your product descriptions and access the Amazon Imaging Services team.

Instruments and tools

Sellers will receive guidance on support before starting a business, setting up an account, optimizing detail pages, and more:

– Brand HQ is your one-stop-shop for the ever-growing list of benefits available to Amazon Launchpad brands and stay updated on the latest.

– Access to webinars, quickstarts, AWS credits, and Benefit Support.

Global expansion 

Go international to other countries with Amazon LaunchPad access.

How to get access to Amazon LaunchPad?

It’s pretty easy: apply using the following link.

It will take you no more than 20 minutes. Amazon will review your application and respond to you within 7-10 business days.

Who is eligible to participate in the Amazon LaunchPad program?

Amazon welcomes all entrepreneurs and brand owners for unique and innovative products. 

It is applicable for sellers with professional Amazon accounts who have been selling items on Amazon for at least three years and have received less than $ 5 million annually in gross merchandise sales.

Amazon LaunchPad trademarks must meet the minimum customer experience bar:

– product rating must be at least 3.5 stars with at least 5 reviews

– you should be subscribed to Fulfilled by Amazon (FBA) with Prime Badging.

Amazon LaunchPad Terms & Conditions

From the date your application is accepted by the Amazon team, a minimum commitment of 12 months is required from you. For 12 months, sellers will be able to participate in all major events on the Amazon website, such as Prime Day and Holiday gift giving. And only after 12 months you can cancel your participation in the program but ONLY 30 days in advance.

Amazon LaunchPad reserves the right to exclude brands from the program at our discretion.

Amazon LaunchPad fees

Membership in the Amazon LaunchPad (LP) program is not free. If your Selling on Amazon account is accepted in LP, then add a 5% markup to the referral commissions for the sale. The commission applies to all sales from your account!

If your subsequent 12-month gross merchandise sales exceed $ 1 million during your LP membership, Amazon may reduce your 5% commission to 3% starting next month. By the way, you can also access other advanced services as your business grows.

Yours, Amaz.Markets