What is Amazon repricing?
By using Amazon’s auto-pricing tool, you can increase your bottom line.
Setting the ideal price is essential.
You may have the most optimized listing in the world, but if you overprice or underprice your item, you are likely to lose money because in most cases your buyer is looking for a high quality product at a slightly below average price.
However, if you price your product too low, they will suspect that the product is of poor quality.
On Amazon.com, pricing is one of the most powerful tools for increasing sales.
With a supply-demand pricing strategy, you can outperform your competitors and be successful. All sellers know this and follow market that affect the price of items in their product category.
There are many factors that affect prices, which is why there are millions of price changes happening on Amazon every day. And here we are – talking about repricing issue!
What is Amazon repricing?
Amazon repricing is a change in the prices of products on the marketplace. Sellers change prices quite often depending on their strategy, certain Amazon events such as Amazon Prime Day, Black Friday or Cyber Monday, to get rid of sluggish items, not to mention competition, which is the main reason for price fluctuations.
What may affect Amazon repricing?
There are many reasons why prices can change.
First of all, it is competition.
On Amazon, millions of sellers sell hundreds of millions of products. Hence, the only way to connect with your potential customer is to build awareness and win a Buy Box.
The complex level of rating system on Amazon also matters.
Depending on the seller revaluation strategy, seller reviews, ratings, FBA or FBM execution methods can also affect the final price.
The price is also affected by changes in the value of goods and other costs such as shipping, etc.
Since price is part of the seller’s marketing strategy, the seller may choose, for example, the highest quality pricing strategy, competitive pricing, unconstrained pricing, penetration, or another type of pricing strategy that also affects the price leverage the seller sets.
Last but not least, there are many different tools on the market to automate re-pricing, and most sellers will automatically re-pricing their products.
What are the types of re-pricing?
There are two types of re-pricing: Amazon sellers apply the manual type when they manually determine and change the prices of their products, or use Amazon’s re-pricing software that automatically detects all factors affecting the price and sets the price accordingly.
What is Amazon automatic re-pricing?
Amazon auto re-pricing is a software that sellers can set up to automatically change the prices of their products based on the pricing strategy they choose.
It can be winning in a Buy Box or selling a predetermined number of units within a certain period of time.
Once the strategy is in place, an Amazon FBA representative will assess the market, including all relevant competitor metrics, and adjust prices accordingly.
How does FBA Repricer help sellers?
Amazon’s auto-repricer helps the seller adjust the re-pricing according to their chosen strategy, thus making it easier for whoever they want to beat. You can also enter more accurate data to avoid mistakes and increase your profit margins.
Amazon’s re-pricing tool helps you win a Buy Box, which is a daunting task. Amazon’s pricing tool will process all market data and customize the process according to your chosen strategy.
Finally, it will help free up time for you to pursue more creative issues.
Let’s sum up
Amazon auto-revaluation deals with the following issues: Computer analysis;
- Elimination of the risks of human error;
- Fast response to change of competitors;
- Efficiency and accuracy;
- Saving your time;
- Precise tailoring of your price in accordance with the chosen strategy;
- Increased visibility;
- Increased chances of winning Buy Box;
- Additional competitive advantage.
