12 tips to boost sales and promote Amazon listing (p. 1)
There are twice as many buyers who start searching for the right product directly on Amazon then those who google it. Thus, using Amazon website as your product listing promotion is a MUST.
Amazon could be an additional sales channel. It is a lucrative e-commerce marketplace which employs 3 million active sellers from all over the world. Yeah! Here we are talking about competition and you definitely should STAND OUT with promotions and ads.
Why selling on Amazon is a good choice?
The average conversion rate on Amazon is 15% – it is 3-5 times higher than any other online store.
And to reach a wider Amazon audience, you need to make your product listings more visible.
12 tips to boost sales and promote Amazon listing
The ideal promotion strategy mixes several tactics.
1) Prices strategy
There is a price parity clause in the seller’s agreement with Amazon. That is, the cost of your product on other sites, even on your website, cannot be lower than on Amazon. Set the price of the products you sell on Amazon no higher than on other resources. This will avoid possible account blocking.
Seller Central has an Automate Pricing tool that automates product re-pricing.
2) Internal promotion
Let’s say you sell flashlight on Amazon, but you’re not the only seller – there are over 10,000 others who are trying to sell the same. To stand out, you should get more visibility into the listings.
And here are some internal promotion tips:
Buy Box: This is the main way to win the competition on Amazon. The site’s algorithms determine the best offer for a particular product for a particular visitor and add a Buy Box icon at the top of the page. Users can make a purchase by clicking the “Add to Cart” or “Buy Now” button.
For Buy Box, many factors are taken into account, such as seller rating and shipping method, but price is the main one.
Buy Box is your cherished goal. If you can’t achieve it, make changes. Keep in mind that the pricing process for regular sellers is different from professional accounts.
Top place in Amazon search results: According to Amazon Seller Central, the marketplace search engine takes into account the following ranking factors: relevance, price, availability, range, past sales history. This is how customers see the best products in search results.
Promos: Promo deals is a good way to get more visibility and feedback. Lightning Deals, discounts, best deals, coupons, two-for-one are all opportunities to stand out from other sellers.
3) External promotion
External promotion channels can be used to drive traffic to Amazon listings. You need to interest users so that they go to the product page.
Here are some examples of external promotion:
Social network: Run your own ad campaign or buy ads from influencers who popularize listings through affiliate links.
Backlinks: Look for opportunities to attract backlinks to your listing.
SEO: Choose keywords to target buyers who organically find listings in the SERP (Search Engine Results Pages).
4) SEO (search engine optimized) listings
Buyers decide within seconds whether they want to explore the information on a page or return to search results. Therefore, you must retain a potential customer, interest and ultimately convince them to make a purchase.
To do this, you need to give as much information about the product as possible in each listing element:
Optimized title
Look at your title. Does the title describe your product in great detail? Does it mention the brand name? Is the product’s benefit described? And, most importantly, is the title short enough so that you can quickly run through it with your eyes and immediately understand everything?
Amazon bullets
Try to immediately answer all possible questions the buyer may have before he scrolls through the page. For example, write whether there is a guarantee for the product. Items in the list should not be longer than a few lines.
Photos
The user should immediately understand what is shown in the photo – even before zooming in. Additional images show the product from different angles. It might be worth showing it in action by recording a video.
Additionally, take a photo of the box on the side that describes the characteristics of the product, ingredients, composition, instructions, etc.
Product description
Customers skim the descriptions fluently, so a 10-line paragraph of description would be redundant. List the main advantages and additional information by which a person can understand that he really needs the product.
Keywords
By adding popular keywords to your ad text, you will attract not only Amazon users, but everyone who Google. By keyword, Amazon and other search engines conclude that your product is relevant to the query and place the page higher in the search results.
But don’t overdo it with keywords. Write only what will convince the customer to make a purchase. Imagine yourself looking for a specific product. What would you like to see in the description?
Amazon bills itself as the most customer-centric company on the planet.
Therefore, only use the keys that are relevant to the needs of your customers. Check the page regularly for new customer questions and reviews. Because many buyers pay more attention to other people’s questions and reviews than to the product description.
5) Advertising
SEO does not guarantee that your pages will rank above others in Amazon search results. The ranking system also takes into account other factors – sales history, price, and more. Therefore, SEO alone cannot be limited.
In order to achieve greater visibility and sales, it is better to pay for Amazon ads so that the product will appear higher in the search results. Amazon ads works on the PPC (pay per click) model, and allows you to raise the position of the product in the search results.
Here are our detailed on Amazon advertising solutions.
6) Lightning deal
Lightning Deal is a reduced price offer. Users find the discounted item in the Today’s Deals section. These short-term sales motivate shoppers well.
How it works:
- The seller pays the fee and Amazon moderates the Lightning Deal before users notice the discount.
- Lightning Deals are available from 4 to 12 hours;
- Such ads can be run only once a week;
- There must be a certain number of items in stock one week before the sale starts.
Here we are!
Stay tuned for the next part of our article where we are going to discuss:
- Amazon listing promotion on social networks
- Reviews
- Competitor analysis
- Influencers
- High product rating
- Delivery terms
Have a nice day, sellers!
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