Amazon A+ Content allows brands to change product listings in branded ASINs. What is its peculiarity? Let’s talk about Amazon A+ Content in this article! After all, it will help you to boost online sales.
Amazon A+ Content. What is it?
Amazon A+ Content is a tool that lets you describe the features of your product in a whole new way!
With this tool you can:
- tell your brand unique story in a listing
- include better quality images in the listing
- add more text
What are the benefits of Amazon A+ Content to boost online sales?
Adding Amazon A + Content in a listing can:
- help increase your conversion rate
- increase traffic
- increase sales with effective use
What includes Amazon A+ Content?
A + Content can include the following types of content, which appear in individual placements in the listing:
Enhanced product description
Amazon A+ Content lets learn more about product features and how to use it to complement markers and images on the main product detail page.
It helps customers make purchasing decisions by answering all of their questions with:
- Custom headings and paragraph images
- Unique layouts for images and text
- Product comparison tables
- Bulleted function lists
- The listing appears in the Product Description section of the Amazon detail page.
Brand content
It helps to educate customers about the history of the brand, as well as its values and product lines.
It includes:
- Carousel display with full screen background on desktop and mobile
- Cards with images and text
- Links to other products and company store
- The listing appears in the From the Brand section of the Amazon detail page.
You may publish such content to all ASINs that you own as a registered brand owner in the Amazon Brand Registry.
Eligibility requirements to use Amazon A+ Content
Amazon A + Content can only be used by professional sellers who have been approved as brand owners by the Amazon Brand Registry, or new brand owners who participate in certain managed selling programs such as Launchpad and Amazon Exclusives.
Once approved, you will only be able to add A + marks to products that are in the catalog of your approved brands.
A + Content recommendations: Images and texts format
Follow the guidelines to design clear and useful text and images for your A + cCntent.
Amazon has certain policies regarding the types of content that may be prohibited, so please read this chapter carefully. Failure to follow these rules could result in violations or potential deletion of your ASIN.
Format of images and texts:
- Supported image file types include jpg, bmp, and png in RGB color space.
- CYMK color space is not supported.
- Individual files must not exceed 2 MB in size.
- Resolution must be at least 72 dpi.
- The use of animated images (eg .GIF) is prohibited.
- The use of blurry or low-quality images, as well as images with watermarks or small text that is not readable when displayed on mobile devices is not allowed.
- Submitting image alt text that does not describe the image and is not useful to a client using a screen reader application may result in content rejection.
- Images and text must be unique to A +. Avoid reusing the same images that are currently published in the listing image gallery.
- Include only one brand logo and only icons that help customers navigate through the text.
- It is not necessary to use logos and symbols of partner companies, but they can be allowed if it is logical or beneficial.
- Write down all the numbers up to 10, use sequential punctuation marks and sequential commas, and capitalize each key word in the title.
- Errors in grammar, punctuation errors, spelling errors, capitalized strings, abuse of font features, or unnecessary or repetitive information may result in content rejection.
- Bold and italic fonts are only for highlighting headings or selected words.
- Content written in languages other than those specified in the content, including HTML tags, is prohibited, except that a small amount of text in another language is allowed if it is part of the brand identity.
How to list claims, approvals, and benefits of your product?
When referring to awards and endorsements, include a note in the text with the date of receipt of the award or endorsement and the organization awarding the award (if the award is less than 2 years ago)
- Certification requirements and awards must be supported by a note in the text indicating the certifying or awarding authority, research, publication or other evidence and year.
- Environmental statements with the words “eco-friendly”, “biodegradable” and “compostable”, including their symbols, are not permitted in text or images.
- Claims that a product is “recyclable” / ”ecological” must be supported by a note in the text with supporting information such as materials used or certifying authority and year.
- Claims of satisfaction (such as “100% satisfaction guaranteed”) and boastful claims such as “# 1 rated”, “top rated”, “best selling”, etc. not allowed.
How to boost online sales? Amazon A+ Content restrictions
Warranty information, including links to non-Amazon return or refund policies, is strictly prohibited in A + Content, unless the product itself is strictly a warranty card.
Any violation of restricted product policies, category requirements, or programs is prohibited. Requirements of categories or program policies are prohibited.
- Do not call your company a seller or distributor and do not mention seller authorization
- Do not include any shipping details (such as “free shipping”), QR barcodes, or personal information such as phone number, address, or email address on page A +.
- No quotes or references to individuals, customers or other individuals may be made in Category A + content. A maximum of four citations or endorsements are allowed and must be from well-known publications or public figures only and must be accompanied by the author, date and, if the publication is cited, by title.
- Do not link or compare products to competitors, no matter how competitors are mentioned. This content is intended to build a brand and provide additional information about the product, not to discuss competitors.
- In the chart, the comparison can only be compared with other products belonging to the same brand.
- A comparison made across categories such as LED bulbs and halogen bulbs is acceptable and not considered a competitive challenge.
- Do not include prices, advertisements or discounts, links to promotions such as “affordable,” “free,” “bonus,” or language that directs customers to purchase, such as “buy now” or “add to card”
- Don’t mention confidential time information like now / new / latest / yet / on sale now / the latest product / the best yet or referring to holidays.
- Trademarks and copyright symbols are acceptable as long as they are reasonably sized and either already included in the product packaging, always displayed as part of the logo, or both. Otherwise, individual characters are not allowed. Any trademarks or copyright symbols must be removed from the text copy.
- Web links or language that tries to redirect to other sites inside or outside Amazon (including your other products) are prohibited.
- Content in adult products that violates any of Amazon’s adult product policies and guidelines, or content that contains any reference to criminal activity, will not be allowed.
- Links to customer service or contact information outside of Amazon are prohibited.
- Images or text that attempt to imitate Amazon logos, detail page titles, or permitted information are not permitted (links to Amazon-supported programs or branded products are permitted).
Here we are! Have a nice selling, guys!
Yours, Amaz.Markets.
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