Hi everyone! In this piece, we’ll walk you through all the tools you need to boost Amazon sales.
Let’s talk about how:
- upload video to listing
- get fee discounts
- manage Gift Options
All this will help you increase conversion and reach the top of search queries.
How to upload a video to Amazon listing?
You can upload videos to better tell your product story. The video will appear in the main image block of your product or in the video section of the product details page and in search results.
To add a video related to your products:
- Go to the Upload & Manage Videos.
- Check out Community Guidelines и Restricted Products Policy.
- Click on Upload Video in the upper right corner.
- Fill in required fields:
Video file: It is recommended to upload files in the highest quality available, up to 1080p, but no more than 5 GB. Currently valid file formats are .mov and .mp4.
Thumbnail: This is a preview image that users will see before they start playing the video. A thumbnail will be automatically created for you. If you decide to replace it, use a high quality .jpg or .png image.
Video Title: This is the title displayed next to your video.
Related ASINs: Select products related to your video.
If your video is approved, Amazon will display it on the pages describing your selected products.
Amazon will review all uploaded videos to ensure they are in line with their community guidelines. Verification usually takes less than one day, but during peak periods it can take up to seven business days or more.
If your video has been Active for two days but has not yet appeared on your product details page, check the number of images submitted for your product. If there are more than six images, delete some of them to give priority to the video. There must be less than 6 images for the video to be displayed in the block of images. You can also upload up to 10 videos for display.
Videos cannot contain web links, URLs, or calls to action that take the customer away from the product detail page.
To delete a video:
- Go to the video download and management page.
- Find a video.
- Click on Delete in the video bar.
How to boost Amazon sales with fee discounts
Referral Fee Discounts are time-limited offers that can help you list popular products at competitive prices with convenient shipping for Amazon customers. You can find available commission discount options on the Fee Discounts page,Pricing Dashboard, Manage Inventory and Selling Coach.
Certain products may be eligible for a referral fee discount if they sell at or below the discount price. Any eligible product that you sell at a total sales price equal to or below the discount threshold price will receive a discount on the commission specified for that product until the commission discount ends. The Total Sales Price is the total amount paid by the customer, including the price of the item and shipping or gift wrapping costs.
From time to time, Amazon may offer time-limited discounts on referral offers when selling items that are popular with their customers or new items that you add to popular brands or categories. These discounts do not have a price cap and every eligible product sale will receive a discount until the discount expires.
Sellers are also eligible for a time-limited referral commission discount when selling items through FBA and Seller Fulfilled Prime. These discounts do not have a price cap and every eligible sale will receive a discount until the discount expires.
How long are fee discounts valid?
The validity period of each commission discount varies. You can find the end date of the discount in the Discount on the referral fee column on the Transaction Details page.
Let’s offer gifts to customers to boost Amazon sales!
If you are working through a professional plan on Amazon, then you can use Gift Options to offer customers gift wrapping, gift messaging, or both. These services can help increase your sales conversion rates by offering better shopping experiences.
Neither gift messaging nor gift wrapping is included by default. To enable customers to access your gift wrapping and gift messaging options:
- Go to Settings, then click on Gift Options.
- Click on Edit next to Gift Messaging or Gift-Wrap, then enable the service for individual order items.
- Click on Continue to save the setting.
- Modify and upload product files to activate gift options.
- If you are loading your inventory using text files or XML, you can use the is-gift-message-available field, the is-gift-wrap-available field, or both, to control which products match those parameters.
And last but not least! To boost views on your listings, the most important thing is to optimize the listing.
- include keywords in the listing
- use correct titles and descriptions
- add only high quality images to your listings
- strive for a positive review rating
- use ads on Amazon
And to find more about increasing sales on Amazon, welcome to our blogs where you can find all the article you need in the ‘boost sales on Amazon’ category.
Have a nice day!
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