Amazon Vine is a program developed by Amazon for its sellers. The program allows sellers to access Amazon’s top reviewers. And sellers, in turn, set big discounts on products for the best reviewers in exchange for purely honest reviews. As a result, they have more positive reviews, go higher to the top and can boost their sales!
How to do it? Read on!
What is Amazon Vine?
Amazon Vine invites the most trusted Amazon reviewers to post new product reviews to help customers make purchasing decisions.
In the meantime, Amazon Vine is another great program developed by Amazon for its vendors. The program is open only to vendors and Express Vendors and allows vendors to get access to Amazon’s top reviewers.
Vine allows vendors to set big discounts on products for top reviewers in exchange for their fair and honest reviews.
This allows vendors to launch their products with a significant number of product reviews, giving their product a level of social security that can help them turn Amazon customers into buyers.
How much does a review cost?
Firstly, for products registered on or after October 12, 2021, Amazon Vine will charge a registration fee for each parent ASIN. You will be billed once per parent ASIN, seven days after the date the first Vine review for that product is posted.
You will not be charged if the registered product does not receive any feedback within 90 days of registration.
However, Amazon warns that it won’t delete a review if you don’t like it. After all, their team “encourages credible reviews of products and services that can be positive or negative,” as stated in their Community Guidelines.
Terms for participation in Amazon Vine:
- You must be a professional seller
- Your brand should be registered with the Amazon Brand Registry
- You must be the brand owner
- You must trade through the Amazon FBA marketplace
How do I become an Amazon Vine member?
First of all, visit Brand Benefit Eligibility to identify yourself as a brand owner and gain access to Vine and other exclusive brand benefits. Once your registration is complete, Vine Voices will be able to request your registered items for review.
To be eligible, the products you register must meet the following criteria:
- Item is registered with the Amazon Brand Registry
- The product cannot be adult products
- Product details page must have less than 30 reviews
- The product must be in an available quantity
- The item must have photos and description
- It should be an FBA purchase offer in a new state
- The product must already be launched at the time of enrollment
How t0 check Vine Voices reviews?
If you’re already an Amazon Vine member and want to track reviews for your products, here’s how to do it:
- First, open Amazon Seller Central
- Secondly, visit Advertising page
- Thirdly, click on the Amazon Vine tab
Meanwhile, in the Vine Reviews column in the dashboard, you will see the number of Vine reviews submitted by Vine Voices. By clicking on the number, you will be redirected to the product reviews page, where you can see reviews from Vine by tag Amazon Vine Review of a Free Product
That’s all!
Always yours, Amaz.Markets.
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