Amazon listing FULL optimization to boost sales

Optimizing product listing is essential in boosting sales. If your business is not doing well, then most likely you need to optimize your Amazon listing.

Market competition has increased by an average of 8% over the past year, so it will be harder to get more sales without proper optimization!

What are Amazon product listing?

Amazon product listing is a page that contains complete information about the product, necessary for the buyer to make a decision to take the product from you.

Moreover, the product page consists of the following parts:

Amazon listing title

It is better to enter the name of the product up to 200 characters (it may vary depending on the category).

Amazon listing FULL optimization to boost sales

Let’s analyze one of AmazonBasics’ listings:

Amazon Basics 48 Pack AA High-Performance Alkaline Batteries, 10-Year Shelf Life, Easy to Open Value Pack

In this example, “Amazon Basics” is the brand, “48 Pack” is the number of batteries in the order, “AA High-Performance”, “10-Year Shelf Life”, “Easy to Open Value Pack” is a summary of the most important qualities goods.

Amazon bullets

First, bullets are located immediately below the heading.

Second, they should be equivalent to the “features and benefits” of your product.

Third, Amazon recommends the following format:

BuletFeature1: Main content (e.g. material)
BulletFeature2: Features and Benefits
BulletFeature3: Features and Benefits
BulletFeature4: Features and Benefits
BulletFeature5: Care or Special Care Warranty Clause

There should be only five bullets.

The example:

IN THE BOX: 48-pack of 1.5 volt AA alkaline batteries for reliable performance across a wide range of devices
DEVICE COMPATIBLE: Ideal for game controllers, toys, flashlights, digital cameras, clocks, and more
DESIGNED TO LAST: 10-year leak-free shelf life; store for emergencies or use right away
EASY USE & STORAGE: Ships in Certified Frustration-Free Packaging
SINGLE USE: These batteries are NOT rechargeable; for rechargeable options, check out Amazon Basics rechargeable batteries

Amazon listing product description

Therefore, in the Amazon listing product be sure to show the basic information about the product: composition, quality, instructions for use, warnings and add photos.

For example:

AmazonBasics AA 1.5 Volt Performance Batteries hold power for up to 10 years in storage under normal use making them a great choice to stock for emergency use, as well as to power everyday devices. Our alkaline batteries perform as good or better than top branded batteries – their design prevents leakage, heat build up and corrosion to make them safer, while adapting power flow to the needs of the device making them suitable for both high and low drain devices. Power emergency and outdoor devices, game controllers, remote controls, toys, radios and more. An Amazon Brand.

Availability messaging

Make the delivery date and pricing table useful to the buyer. Use a return order date if an item is not available and make sure the table reflects all items in stock.

And now for the actual product images in the listing.

Product image requirements for Amazon listing

Each Amazon listing requires at least one product image.

But Amazon recommends listing a minimum of six images and one video. High quality images will help shoppers easily evaluate the product they are about to buy. Images should be clear, informative and engaging.

Amazon listing main image criteria:

Amazon listing FULL optimization to boost salesThe first image on the product detail page is the “MAIN” image that is displayed to customers in search.

The main photo should only show the item being sold on a white background.
The first image must be a professional photo of the actual product (graphics, illustrations, mockups or placeholders are not allowed).
The photo contains unnecessary accessories or props that can confuse the buyer.
The main image must not include text, logos, borders, colored blocks, watermarks, or other graphics on top of the product or in the background.
The image should not include multiple images of the same product.
The main photo should show the products outside the packaging. Boxes or bags should not appear in the image unless they are an important characteristic of the product.
The image should not include a person sitting, kneeling, bending over, or lying down; however, the expression of various physical mobility with the help of assistive technologies (wheelchairs, prostheses, etc.) is encouraged.
The main photo of clothing accessories should not show any part of the mannequin, regardless of the appearance of the mannequin (transparent, solid, flesh tone, frame or hanger).
The photo of women’s and men’s clothing should display the product on the human model.
The main shoe photo should show one shoe rotated to the left at a 45 degree angle.

Criteria for additional listing images on Amazon:

Additional images should show the product in use or in the environment, from different angles and with different functions.
Photos must accurately represent the product being sold.
Images must match the name of the product.
The product must occupy at least 85% of the image.