Amazon Pay is a digital payment service that allows customers to make purchases on third-party websites using payment and shipping information stored in their Amazon.com account.
Amazon Pay is used by both businesses and customers.
What is Amazon Pay?
Companies, including nonprofits, add an Amazon Pay button to their checkout or shopping cart pages on their websites so that customers can sign in and access their payment instruments associated with their Amazon account.
However, because customers don’t need to create new accounts or enter their credit card and billing information, Amazon Pay provides faster, easier, and more secure checkout compared to regular checkouts.
Roughly speaking, Amazon Pay is a simple, secure and reliable service that offers a familiar way of shopping.
How does it work?
Customers click on the Amazon Pay button on business sites to access payment instruments and addresses in their Amazon accounts and then pay for products.
First, if the customer already has an Amazon account, they sign in and accept the customer agreement.
Second, if a customer doesn’t have an Amazon account, they can create one in about 20 seconds.
Thirdly, customers do not pay any additional fees for services.
In the meantime, companies using third-party ecommerce platforms (like Shopify and Magento) can integrate Amazon Pay. Amazon Pay supports businesses that use their own tech teams for custom integrations.
Amazon payment system benefits
Amazon Pay benefits for buyers:
- Fast and easy check
- Safe checkout keeps personal information safe and sound
- Qualified purchases are protected by our Amazon Pay A-to-z guarantee
- One account works on tens of thousands of sites
Amazon Pay benefits for sellers:
- May help increase conversions
- Helps reduce cart abandonment
- Checkout known and trusted by hundreds of millions of Amazon customers
- Hassle-free checkout across multiple channels
- Voice commerce for customer acquisition
Amazon Pay offers a number of features that can improve the security and convenience of your online shopping.
The address book
The Amazon address book allows shoppers to use the contact information stored in their Amazon.com account when ordering on third-party sites using Amazon Pay, saving time and eliminating the hassle of typos and forgotten addresses. Learn more.
A-to-z Guarantee
By offering Amazon Pay, companies give their customers the confidence that they enjoy the same protection with Amazon Pay as they do when shopping on Amazon.com.
Amazon Pay’s A-to-z Guarantee also provides companies with an additional layer of protection and the ability to provide more detailed context during chargeback disputes.
Business analytics
Sellers using Amazon Pay have access to easy-to-use financial reporting tools, including a consolidated view of transactions and fees that can be filtered by date and type of transaction.
Why companies choose Amazon Pay
Amazon Pay makes ordering easier for shoppers by offering a number of key business benefits.
Since Amazon Pay reduces checkout time with fewer steps to complete a purchase, there is the potential for higher conversion rates, fewer abandoned carts, and more repeat customers. For example, after the apparel retailer AllSaints introduced Amazon Pay, conversion rates increased by 34%, reducing the time to checkout by an average of 70 seconds.
Meanwhile, connecting with Amazon has other benefits as well, including an easy way to connect with hundreds of millions of active Amazon customers around the world and the ability to gain the trust of Amazon consumers.
Some clients who may be wary of passing their credit card information to an unfamiliar retailer are more likely to complete a purchase if supported by Amazon, a brand they know and trust. Finally, Amazon Pay gives retailers access to cutting-edge e-commerce technology.
How do I pay for an item using Amazon payment system?
Amazon Pay simplifies the checkout process in three steps.
01 Click on the Amazon Pay button
Amazon customers choose Amazon Pay as their payment method on your product or checkout page.
02 Log in to your Amazon account
03 Complete your purchase
Verify your credit card details and address already saved in their Amazon account. This will complete the checkout process.
That’s it!
Yours, Amaz.Markets!
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