It’s no secret that businesses that are linked to holiday sales are making good profits during Christmas, New Year and International Women’s Day. But let’s take at Amazon holiday marketing strategies and how those holidays are affecting sales on.
Amazon holiday marketing strategies: tips for business
The holiday season is known as the time for the giveaway, and buyers have confirmed this to be true. This year, consumers tend to think of others and support the things that matter to them.
According to Amazon survey, 80% of shoppers were more likely to make purchases for others then during the non-holiday period.
And 43% of shoppers said they were more likely or more likely to donate to charities during the holidays. In addition, one in three shoppers are more likely to purchase from a brand that promotes social values.
There are only 3 main holidays:
In fact, there are not many holidays in the US that can significantly boos sales on Amazon.
- 4th July – Independence Day
On this day in the USA, it is customary for families / friends to gather in nature, to grill meat, etc. On the days before this holiday, sales of goods related to outdoor recreation are growing, it can be all sorts of portable chairs, and special dishes, and equipment for outdoor games.
- October 31 – Halloween
In the days before this holiday, there are growing goods that are related to the theme of this holiday, jewelry, costumes, etc.
- Christmas (December 25) and New Year (January 1)
In Russia, it is customary to give gifts for the New Year, in the United States, gifts are given at Christmas, and it is at Christmas that a boom in sales occurs.
In the US, it is customary to give several gifts at Christmas, namely one main gift and several small gifts, respectively, everything is scattered in stores and on Amazon for the role of “small gifts”. The season of the most active sales begins with Black Friday at the end of November. At this time, you can hit a good jackpot, but at the same time, you need to be 100% ready for Christmas sales.
By the way, we’ve already presented to you the calendar with the most important days for Amazon FBA sellers to boost sales!
Amazon holiday sales boost
By the way, retails sales in the United States, excluding gasoline and automobiles, rose 3% from October 11 to December 24 compared to the same period last year as the focus shifted toward online shopping in a coronavirus pandemic, according to MasterCard Inc.
Online sales for this period soared by 49%, or 1.5 times, and their share this year was 19.7% of total retail sales compared to about 13.4% in 2019, according to reported SpendingPulse.
The highest sales growth rates were recorded in the segment of furniture and household goods – by 16.2%. Sales of home improvement and home improvement products increased by 14.1%.
Retail sales in the United States in the period from November 1 to December 24 – the traditional holiday period – increased by 2.4%. Online sales grew 47.2% over this period.
SpendingPulse calculations are based on purchases using the MasterCard system and estimates of the volume of other types of payments. These calculations do not include car sales, gasoline and food sales, and restaurant bills.
And now the most important thing!
Amazon holiday marketing strategies
Here are three steps you can take to begin the process of preparation for Black Friday/Cyber Monday.
1. Expand coverage
First, make sure you reach out to buyers who are inspired by their buying decisions.
Help customers imagine the product they are going to buy and how the recipient will use it. Streaming TV is a great way to do that. Or reach out to consumers when they have Mariah Carey’s holiday songs – Amazon’s audio commercial – another way to connect with customers throughout the holiday season.
2. Increase attention through real-time interaction.
Imagine being able to talk directly to customers who know the brand and are ready to buy, what makes your product unique and why it will be the perfect gift for this holiday season.
This is where Amazon Live helps your brand. With Amazon Live, brands can interact with customers in real time and help attract attention through interactive live broadcasts with the ability to make purchases. In addition, live streaming is the perfect way to showcase your brand’s values as you connect with customers.
3. Involve a buying audience.
When customers are looking for the perfect gift, they browse dozens of products, read many reviews and watch videos about the products.
They try to get as much information as possible to be sure of the gifts they will eventually buy. But because they do so much research, they may not remember all the products they have seen.
That’s why remarketing with advertising solutions such as Sponsored Display is the key to staying in the spotlight of the audience that discovered your product while watching.
1