How to create an online store on Amazon.com? After all, an e-commerce showcase is the face of your brand on the internet. With e-commerce, store owners are no longer limited to regular stores. Let’s tell you everything!
No matter where you are in the seller journey, Amazon can help you introduce your brand to over 300 million shoppers.
Whether you’re looking to launch a new brand or add another sales channel, Amazon has the tools you need to get started and scale.
E-commerce statistics
What are the opportunities for e-commerce? Here are some statistics on Amazon sellers:
- In the 12 months ended May 31, 2020, small and medium-sized enterprises (SMBs) in the United States sold over 3.4 billion items in Amazon stores, up from 2.7 billion in the previous year.
- Amazon has invested over $ 30 billion – between 2019 and 2020 – in logistics, tools, services, programs, and people to drive the growth of sellers.
- Adding an e-commerce sales channel can help make products and services more accessible to an online audience.
Online shopping is the path to growth, regardless of:
- Whether you are starting a new business from scratch and ready to introduce your brand to the world?
- Whether you want to bring your regular store online
- Whether you are growing your business by adding another ecommerce sales channel to your online mix
- Whether you are interested in opening a side concert selling handicrafts or handicrafts and other merchandise.
- Whether you have an existing business looking to integrate another ecommerce store with your website.
What is an online store?
An online store is a solution for business owners to advertise and sell products and services online.
Ecommerce makes the exchange of goods and services a simplified process by allowing customers to conveniently browse products, place orders and initiate delivery via an electronic device. E-commerce is one of the many ways you can buy and sell things at retail.
A company can only use one sales channel, such as a website or store on Amazon. Or, you can add ecommerce as another sales channel as your business grows.
For example, Anker Technologies started out as a small e-commerce business in an Amazon store. As sales grew, they added additional sales channels, such as their company’s showcase. Continuing to expand its presence, Anker is today a worldwide enterprise.
How to create an online store on Amazon.com: Is it right for you?
If you’re looking for a way to showcase products and reach new customers, the Amazon Store can be a great e-commerce solution for your business.
What is Amazon store builder and how does it work?
Amazon Store Builder lets you create your own branding for your Amazon store. You are behind the wheel, creating a unique customer experience.
How to create an online store in 5 steps:
- Create a salesperson account and choose a professional sales plan.
- Register your brand on the Amazon Brand Registry.
- Start building your store. In Seller Central, find the Stores tab, click on Manage Stores, then Create Store and select your brand.
- Customize everything to fit your brand personality and tell your story by adding images, videos, and infographics. Be sure to check out Amazon’s best practices for stores.
- Start by submitting the store for publication.
- The moderation process can take several days, so keep an eye on the status bar to track progress.
Create an online store on Amazon from scratch
Amazon makes it easy to build an online store from start to finish. No experience in design or programming? No problem.
Amazon templates allow you to create customized purchases using text, images, and videos. As with R + Co hair products, you can share your story and showcase your unique brand through multiple interactive pages.
Integration with an existing online store
Is your brand already online?
You can integrate Amazon with your existing sales channels. Expand your sales potential and customer base with apps and services available through the Amazon Affiliate Network:
- Add the ecommerce solutions connector app. Integrate additional e-commerce sites with Amazon for faster listing, better order management, cross-channel inventory synchronization, and more.
- Add the Multichannel Fulfillment app with end-to-end solutions for Amazon multichannel sellers. Manage your logistics including order lists, inventory, shipping, and product reviews from one dashboard.
Monetize your audience to create an online store on Amazon
If you have social media followers, you can monetize your audience with an online influencer showcase.
The Amazon Influencer Program allows you to create your own exclusive URL page, share your recommendations with subscribers, and earn rewards for related purchases.
What are the benefits of setting up an e-commerce store on Amazon?
Small companies just starting out and large brands looking to grow internationally can benefit from opening an e-commerce store. An online store is cheaper than a traditional store with relatively low start-up costs and maintenance fees. Either separately or in addition to a physical store, the e-commerce store is always open.
Scalability potential is high in e-commerce. You can connect to a dynamic online community and connect with a vast network of entrepreneurs through Amazon’s seller forums. Merchant University will also help you keep learning and growing with online guides.
Here are some of the biggest pros of starting a store with Amazon.
- Reach millions of customers
- At Amazon, you have the opportunity to present products to 300 million customers around the world.
- Open your virtual doors to the world
- According to the 2019 Amazon Consumer Shopping Survey, 75% of Amazon customers use Amazon to find new products or brands.
- Tell your brand story
- The same study found that 52% of shoppers were more likely to buy an unfamiliar brand on Amazon.
Benefits of e-commerce on Amazon?
All the tools you need to get started in one place
- Build and customize your ecommerce store, start seeing sales, and scale with Amazon tools.
- Get started faster with built-in customization tools, including widgets and apps designed for mobile and desktop integration.
- Measure performance and metrics with the analytics dashboard.
- Integrate your Amazon store with other websites.
- Combine the power of promotions, ads, coupons, and lightning fast deals to boost your sales.
Another powerful tool to grow your online brand? Product reviews.
According to RetailWire, research shows shoppers trust online reviews as much or almost as much as they trust recommendations from family and friends.