In 2021, companies have focused on adapting to the growth of e-commerce, 2022 will continue this trend and will be all about differentiation and customer expectations. U.S. e-commerce sales are expected to surpass $1 trillion in 2022, and business owners will focus on customer experience to stay ahead of the competition.
Here are 10 e-commerce trends that will be relevant in 2022:
Voice search
Voice sales are projected at $19.4 billion in 2023. Companies will continue to use voice to make shopping easier for customers. Conversational shopping will allow you to interact with customers in real time.
Voice messaging features, Alexa and Siri technologies will empower businesses with recommendations and enable contactless shopping.
Upsells and cross-sells with AI
Artificial intelligence (AI) and machine learning will help predict shopping habits based on browsing and purchase history. AI is able to tailor the site to each unique visitor, and with the help of ERP and CRM systems with machine learning functions, you can succeed in cross-selling and upselling.
Augmented reality for shopping visualization
Customers don’t want to guess what a new sofa will look like in their living rooms, they want to see it there. That is why experiments with new technologies will continue in 2022. Features such as product visualizers and builders, 3D maps and augmented reality will make it even easier for customers to visualize, explore and “try” products online.
Various payment methods
Customers wish to choose their preferred payment method at checkout. Companies that diversify their payment technologies are more likely to build trust and encourage shoppers to spend more. Interest-free financing solutions such as “buy now, pay later” as well as one-click interest-free payment options will continue to gain popularity and attract shoppers who need the flexibility to shop online.
Omnichannel customer support
Brands are actively using artificial intelligence and automation to improve the customer experience. An example of this in action are chatbots, software that can communicate with shoppers via a live chat interface. Chatbots can serve customers around the clock and redirect customers to the right pages, forcing them to return to purchases.
Improved order fulfillment planning
Customers want their purchases to reach them as quickly as possible. If the delivery is too slow, they will go elsewhere. Tiered distribution models, hyper-optimized supply chains and software-assisted fulfillment will lead to greater profits.
Increase in the number of parcel machines
Grocery stores, malls and other public places will have even more lockers where shoppers can pick up their purchases themselves. Parcels are usually equipped with several parcels and are very convenient because they are located close to the customer. As soon as the goods are placed in the cell, the client receives a notification that the order is ready for pickup.
Instant analytics and machine learning for sales optimization
Analytics tools that took a long time to collect and aggregate data are a thing of the past. Now analytical e-commerce platforms provide information instantly. Customers interact with a website or online advertisement using real-time data. Combined with machine learning, this data is used to understand where prospective leads are being lost in order to minimize bounce rates and cart abandonment.
Automated B2B transactions
E-commerce trends will enable the automation of accounts payable, receivables, reordering and fulfillment.
Mobile trading
US mobile sales are expected to double by 2025. To stay in the top of the leaders, companies make it easier to use the mobile version of the site. The ease and intuitiveness of mobile surfing will ensure more repeat purchases and increased sales. This includes push notifications, SMS, messenger messages, and web resource optimization for mobile devices.
Technology does not stand still, and to succeed in 2022, you need to optimize your business in accordance with the latest technical innovations that will greatly facilitate the shopping experience.
So, entrepreneurs around the world have long enjoyed the technological advantages of the e-commerce giant Amazon. The company has implemented cloud services on its platform that help to quickly answer user questions and eliminate technical problems, as well as unique algorithms for remembering customer pages viewed and building product recommendations based on them.
Yours, Amaz.Markets
0