An Amazon product listing contains the information an internet user needs to become your customer. But how to build an optimized listing, let’s discuss together!
Amazon product listing consists of the following elements:
Listing title
Limit the product name to 200 characters (may vary by category). For example, Amazon found that this clothing headline is considered the best for your sales:
Brand + Model (if applicable) + Style + Style + Clothing Type + Maternity Wear (if applicable) + Multipack Size (if applicable).
Example: Calvin Klein Women’s Lace Waist Sleeveless Flared Dress
Product description
Be sure to indicate the main characteristic of the clothing: fabric composition, care and detailed information that improves the image. Including information about the tactile sensations of clothing is a great way to capture the imagination of shoppers and put them in an environment that makes them feel like they are wearing the item..
Bullets
They should be equivalent to the “features and benefits” of your product. We recommend the following format for 5 markers:
BulletFeature1: Content (e.g. content)
BulletFeature2: Features and Benefits
BulletFeature3: Features and Benefits
BulletFeature4: Features and Benefits
BulletFeature5: Care, Special Care or Warranty
High-quality pictures
High resolution images with crisp details stimulate the imagination of customers and inspire them to buy your product. Also, provide as many different images as possible. Many product categories allow you to include samples and alternate images.
Quality customer service
Track every order of your customers. This can lead to high review ratings for you as a seller and instill confidence in buyers..
International listing
Listing on Amazon international marketplaces can give you instant access to millions of buyers worldwide. Click here for more.
Whether you’re new to international selling or an experienced international seller, Amazon Global Selling can help you grow your business.
Amazon has online stores worldwide including the US, Canada, Mexico, UK, Germany, France, Italy, Spain, China, Japan, Australia, Turkey, UAE, and India, as well as services and tools to help you succeed in the global store.
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