Amazon is continuing to add more brands to its gated and restricted products list. Let’s take a look at the banned brands on Amazon.
Banned brands on Amazon
Banned brands first appeared in 2016 after a wave of fakes of big brands, such as LEGO, ADIDAS, NIKE, etc. In response, Amazon has introduced restrictions on the sale of certain brands, because customer satisfaction and own reputation are very important for the retail giant. How does this affect sellers?
This is where all the fun begins. First, Amazon does not publish a list of banned brands. This data is updated regularly and changes from seller to seller. At the end of the article, we will show the most up-to-date and complete list of banned brands.
Moreover, the list of banned brands may vary depending on the country. For example, the KONG brand, known to all pet sellers, cannot be sold on Amazon.com under any circumstances. However, you can safely sell products of this brand on Amazon.co.uk.
How to bypass the ban?
There are 2 ways to bypass the ban.
First option:
- Seller writes a letter to Brand requesting permission
- Brand gives authorization letter to Seller
- Seller provides authorization letter to Amazon
- Amazon issues permission to Seller to sell brand products
Second option:
- Seller purchases Brand products from Brand or Wholesaler
- Brand/Wholesaler ships goods to Seller and issues an Invoice (accompanying proof of purchase)
- Seller provides an Invoice to Amazon
- Amazon issues permission for Seller to sell branded products
The decision is influenced by many factors, such as the history of the seller, the text of the comment on the request, the competence of the support representative. In any case, it’s worth a try. If you fail to open the brand the first time, then correct the request and make repeated attempts.
How to protect your own brand?
The Amazon Brand Registry program will help with this – now there are already 500,000 brands participating there. The program also provides sellers with additional promotion opportunities.
How to make sure that the selected product can be sold?
Selling banned brands threatens to block your account, so it’s worth taking a few minutes to check. With the free Seller Assistant App/Warning plugin, it’s very easy. The plugin will show the WARNING icon if the product is problematic.
If you need to analyze listings on Amazon on a daily basis, a full-fledged Seller Assistant App plugin would be a more suitable solution. It allows you to instantly check the listing brand in all respects:
- availability to add to inventory,
- danger of receiving IP Complaint,
- TM registration.
Verification of trademark registration with a brand is done to decide whether to attach to a dubious listing. There is a TM button in the link panel of the Seller Assistant App plugin to check the brand registration through the Free Trademark Search service.
Another important question. Is it possible to attach to a listing where the brand itself is among the sellers? And there is no single answer to this question: there are many examples when there are no problems with this. But there are also examples where a brand drastically lowers the selling price on Amazon. In any case, it is necessary to analyze the Keepa chart.
List of banned brands on Amazon
This list is found in open sources and is used by the Seller Assistant App to verify brands:
1COM
2K
3M
3NS
3NS KINESIOLOGY
A WORLD OF DEALS
ACER
ACTIVISION
ACURE
ADEN & ANAIS
ADIDAS
ADOBE
ADVANTIX
AEROBIE
AFTER INKED
AGFAPHOTO
AHAVA
AIR
AIR HOGS
AKAI
ALL-CLAD
ALLMAX NUTRITION
ALPHA
ALTEC LANSING
AMERICAN GIRL
AMOPE
AMOVO
AMWAY
ANASTASIA
ANASTASIA BEVERLY HILLS
ANDOER
ANGELS FANCY DRESS
ANGELSOUNDS
ANKER
ANKI
ANN WILLIAMS GROUP
ANOLON
ANSR
APPLE
AQUAFINA
AQUAPIX
ART OF SHAVING
ARTISTRY
ASANTEE
ASICS
ASOBU
ASOTV
ASUS
ATMOSPHERE
AUDIO TECHNICA
AUDIOTECH
AUSTRALIAN GOLD
AVALON HILL
AVANTI LINENS
AVON
B.TOYS BY BATTAT
BABY BORN
BABY BULLET
BABY DUMPLING
BABYBJORN
BABYLISS
BABYPLUS
BABYPLUS COMPANY
BAGGALLINI
BALM COSMETICS
BAMIX
BANDAI
BANJO-KAZOOIE
BANPRESTO
BANZAI
BARBIE
BARE ESSENTIALS COSMETICS
BARGAIN MAX DECALS
BASSBUDS
BATH & BODY WORKS
BAYER ADVANTAGE
BEABA
BEACH BODY/P90X
BEACHBODY
BEARDBRAND
BEATS BY DRE
BEAUTY BY EARTH
BEAUTY PET
BELKIN
BELLA
BENCHMADE
BENEFIBER
BENEFIT
BERWICK
BESDATA
BEST HOME
BESTOMZ
BEYBLADE
BH COSMETICS
BH COSTMETICS
BIC
BIG MOUTH
BIGMOUTH INC
BILLY JEALOUSY
BIOLITE
BIRKENSTOCK
BISSELL
BLACK & DECKER
BLACK DIAMOND
BLINGER
BLISS
BLITZBALL
BLUE MICROPHONES
BLUE POPPY
BMW
BODUM
BODY SHOP
BOELTER
BOLEY
BORGHESE
BOSE
BOSTON
BOSTON ACOUSTICS
BOSTON WAREHOUSE
BPRO
BRACH’S
BRACOO
BRAGGS
BRAGGS APPLE CIDER VINEGAR
BRATZ
BRAUN
BREVILLE
BRIGHT STARTS
BRITANNIA
BRITANNIA GAMES
BRITAX
BROOKS
BROOKSTONE
BROTHER
BSN
BT21
BUCK
BULBHEAD
BURBERRY
BURT’S BEES
BUTTER LONDON
BUTTERICK
BUXOM BUXOM
C.O BIGELOW
CABLE MATTERS
CALICO
CALIFORNIA HOME GOODS
CALPHALON
CALVIN KLEIN
CANARY
CANE & AUSTIN
CANE & AUSTIN
CANON
CANON CAMERAS
CANON PRINTER
CAPITAL BRANDS
CAPRI BLUE
CARGO
CARHARRT
CAROL WRIGHT GIFTS
CARTER’S
CASE-MATE
CASIO
CAUDALIE
CEL-FI
CHANEL
CHEF’N
CHEFMAN
CHEMEX
CHI
CHICO
CHINKYBOO
CHLOE
CHRISTIAN DIOR
CITIZEN
CLICTIME
CLINIQUE
CLOUD B
COACH
COASTERSTONE
COLE & MASON
COLEMAN
COLLEGE HILL GAMES
COLOR WOW
COLUMBIA
COMFYLIFE
COMIC CONCEPT
COMIC IMAGES
COMIC MAKER
COMIC-CONCEPT
COMTREX
CONAIR
CONVERSE
CORNINGWARE
CRA-Z-ART
CRA-Z-GELL
CRA-Z-SLIMY
CRABTREE & EVELYN
CRAFT-TASTIC
CRAFTSMAN
CRAYOLA
CRAZY AARON’S
CREATIVE CO-OP
CROCS
CROSLEY
CROSS
CRUCIAL
CRYPTOZOIC ENTERTAINMENT
CUDDL DUDS
CUDDLE BARN
CUISINART
CULT COSMETICS
DANDY BLEND
DARK SOULS
DAVEY
DAVIDOFF
DBPOWER
DC COMICS
DDF
DEAD SEA
DEBORAH LIPPMAN
DECOBROS
DEEJO
DEFINITIVE TECHNOLOGY
DELL
DELORGHI
DENON
DENY DESIGNS
DERMA-E
DERMALOGICA
DEUTER
DEWALT
DICKIES
DIESEL
DIOR
DISCOVERY KIDS
DISNEY
DISNEY FROZEN
DJI
DKNY
DOCKERS
DOG & BONE
DOLCE & GABBANA
DOTERRA
DOUGLAS LABORATORIES
DOVE
DR. BRANDT
DR. DENESE
DR. DENESE (ALSO KNOWN AS SKINSCIENCE)
DR. DENNIS GROSS SKIN CARE
DR.MERCOLA
DREAMWORKS DRAGONS
DREMEL
DRIVE MEDICAL
DRYBAR
DUNKIN DONUTS
EAGLES NEST OUTFITTERS
EARTH MAMA
EASYPIX
EB5
ECO DEFENSE
EDUCATIONAL INSIGHTS
EERO
ELECTRONIC ARTS
ELIZABETH ARDEN
EMILE HENRY
ENERGIZER
EPILADY
EPSON
ERGOBABY
ESCADA
ESPRING
ESSIE
ESTROVEN
ESTÉE LAUDER
EUREKA
EVLUTION
EXCEDRIN SINUS HEADACHE
EYEKO
FANTASY FLIGHT GAMES
FARBERWARE
FAT BRAIN TOYS
FAVORITE FINDINGS
FEIT ELECTRIC
FELINA
FERRAGAMO
FIFTY/FIFTY
FINGERLINGS
FINNLO
FIRST AID BEAUTY
FIRSTCOM
FISHER-PRICE
FISSLER GMBH
FIT ORGANIC
FITBIT
FITLIFE
FIZZ CREATIONS LTD
FLAWLESS TOUCH
FLEXSEAL
FLEXTAPE
FOCO
FORTNITE
FOSSIL
FOXYBAE
FRANKLIN ELECTRONICS
FRED & FRIENDS
FREMANTLE HOME ENTERTAINMENT
FROZEN (DISNEY)
FROZEN (MOVIE)
FRYE
FUNKO
FURMINATOR
FURREAL
FUTURE PLAY
GALVANIZEYOURHOME
GARDEN OF LIFE
GARNIER
GARUNK
GATCO
GE
GEFU SPIRELLI SPIRAL SLICER
GEL-A-PEEL
GEORGIE INTERACTIVE PUPPY
GEORGIO ARMANI
GERBER BABY FOOD
GHIRARDELLI
GIBBY & LIBBY
GIGAMIC
GIGEN
GILLETTE
GINNA ROSE ATELELIER
GIOVANNI
GIRAFFE BATH & BODY
GLITZHOME
GN NETCOM
GO EXTREME
GOAL ZERO
GODEFROY EYEBROW TINT
GODINGER
GOEXTREME
GOLDFADEN MD
GOLDIEBLOX
GOOGLE CHROMECAST
GOPRO
GRACE & STELLA
GRACO
GREEN MOUNTAIN COFFEE
GRIFFIN
GRILL DADDY
GUCCI
GUESS
GUESS HOW MUCH I LOVE YOU
GUND
HALLMARK
HAMILTON BEACH
HAMMER
HAPE
HAPE INTERNATIONAL
HARRY’S RAZORS
HARTZ
HASBRO
HATCHIMALS
HAUPTSTADTKOFFER
HAVEX MACHINES
HBO
HEALING SOLUTIONS
HELEN OF TROY
HELLE
HEMPZ
HEOS
HESS
HONEST BABY
HOOKLESS
HOOVER
HOT TOPIC
HOT WHEELS
HOTEL SPA
HP
HUGGIES
HUION
HYDRO FLASK
ICEBREAKER
IKEA
IMAGINATION GENERATION
IMUSA
INCIPIO
INKRITE
INKWRITE
INOVA
INSTYLER
INTEX
ION
ION AUDIO
IPHONE
IROBOT ROOMBA
IRWIN NATURALS
IT COSMETICS
IT WORKS
IT’S A 10
ITALKONLINE
ITO PROFESSIONAL
JABRA
JABRA/GN NETCOM
JACK BLACK
JAKKS PACIFIC
JANE IREDALE
JANSPORT
JAPONESQUE
JENNIFER LOPEZ
JET-PUFFED
JEZEBEL AND PARAMOUR
JIL SANDER
JINX
JLAB
JO MALONE
JOCKEY
JOHN FRIEDA
JOKARI
JORDAN – SHOES
JOSEPH JOSEPH
JOSH BACH
JOUER
JUICE BEAUTY
JUICY COUTURE
JURASSIC WORLD TOYS
JVC
K’NEX
KAARVIE
KAAVIE
KAPUT
KATE SPADE
KATE SPADE WATCHES
KAYTEE
KEEN
KELLOGG’S
KENNETH COLE
KERA THERAPY
KERASTASE
KETER LTD
KEURIG
KEYSMART
KIDKRAFT
KIDSBO
KIEHL’S
KIINDE
KILNER
KIND BARS
KINDRED HEARTS DOLLS
KINGSTON
KITCHEN AID
KITCHENAID
KITSOUND
KLEAN KANTEEN
KLIPSCH
KONG COMPANY
KOOLATRON
KORRES
KWICK SEW
KYLIE COSMETICS
L’OCCITANE
L’OREAL
L.O.L. DOLLS
LA BELLA DONNA
LA ROCHE POSAY
LACOSTA
LALALOOPSY
LAMAZE
LAMODE
LAMY
LANCOME
LANRUO
LASER PEGS
LAURA MERCIER
LAX
LEADERS INSOLUTION
LEAPFROG
LEARNING RESOURCES
LEATHERMAN TOOL
LEGO
LEICKE
LEICKE GMBH
LEICKE SHARON
LENOX
LEVI’S
LG
LIBERTY
LIFEPROOF
LINKSYS
LINXOR
LITTLE GREEN MEN
LITTLE LIVE PETS
LITTLE TIKES
LIVIVO
LODGE
LOGITECH
LOKAI
LOL SURPRISE
LORAC
LOUIS VUITTON
LUGA
LUSH
LUX BLOX
LYNKSYS
M-DIGITA
MAC COSMETICS
MACOON
MADAX
MADISON REED
MAGFORMERS
MAGIC BULLET
MAGIC TRACKS
MAJESTIC
MAMMUT
MARANTZ
MARC ANTHONY
MARC BY MARC JACOBS
MARC JACOBS
MARIO BADESCU
MARIO COSMETICS
MARUBHUMI
MARVEL
MARVEL – AVENGERS
MARVEL – SPIDER-MAN
MARY KAY
MATRIX BIOLAGE
MATTEL
MAXPEDITION
MAYBELLINE
MCFARLANE TOYS
MEANINGFUL BEAUTY
MECANNO
MECCANO
MEDELA
MEDLINE
MEGA
MEGA BLOKS
MEGA CONSTRUX
MEGAGEAR
MELANIE MILLS
MELISSA & DOUG
MEMORYSOFT
MENAJI COSMETICS
MENSCH ON A BENSCH
MERRELL
METAGENIC
MICHAEL KORS
MICHELE
MICROSOFT
MIELE
MIGHT DOG
MILANI
MILWAUKEE
MINECRAFT
MIRITY
MIROPURE
MIXED CHICKS
MIYABI
MIZUNO
MLB
MODARRI
MOLTON BROWN
MONSIEUR BEBE
MONSTER HEADPHONES
MONSTER JAM
MOOD MATCHER
MORNING PEP
MORPHE
MOULIN ROTY
MRM
MRS. ANDERSON’S
MSI
MUNCHKIN
MURAD
MUSTELA
MYLIFEUNIT
NABISCO
NANDA HOME
NARS
NATIONAL GEOGRAPHIC
NATIVE UNION
NATURAL FACTORS
NATURE MADE
NATURE’S BOUNTY
NATURE’S SUNSHINE
NATURE’S WAY
NEAT COMPANY
NEATO ROBOTICS
NEEWER
NERF
NESTLE
NETGEAR
NEURAGEN PN
NEUTROGENA
NEW BALANCE
NEW ERA
NEXTBASE
NICKELODEON
NIKE
NIKON
NIKON CAMERAS
NINJA BLENDERS
NINTENDO
NITE IZE
NO MORE EXCESS
NOONI
NORELCO
NORTH FACE
NORVELL
NOW FOODS
NUBRILLIANCE
NUM NOMS
NUMARK
NUTRANEXT
NUTRIBULLET
NUTRILITE
NUXE
NYX
OBAGI
OCEAN PACFIC
OFFRAY
OLAY
OLD SKOOL
OLLY
OLYMPUS
ONE
ONEIDA
ONKYO
OOFOOS
OPINEL
OPINET
ORAL-B
ORLANE
OSCAR BLANDI
OSMO
OTC MEDICATION
OTTER BOX
OXA
OXO
PABOBO
PACIFICA
PADDINGTON BEAR
PANASONIC
PANDORA
PAPER MAGIC
PARKER PENS
PATAGONIA
PAULA’S CHOICE
PAVILION
PAW PATROL
PECUTE
PEPPA PIG
PEPPERIDGE
PERFECT FITNESS
PERFUME SAMPLES
PERFUME TESTERS
PERRICONE MD
PETARMOR
PETER THOMAS ROTH
PETSAFE
PETSTAGES
PETZL
PFATLZGRAFF
PHILIPS
PHILIPS ACCESSORIES
PHILIPS CONSUMER ELECTRONICS
PHILIPS NORELCO
PHILIPSC
PHILLIP MERCIER
PHILLIPS
PHILOSOPHY
PHYTO
PICCI
PIKMI POPS
PILLSBURY
PIONEER
PIRELLI
PJ MASK
PJXJ
PLANTRONICS
PLAY-DOH
PLAYGRO
PLAYMOBIL
PLAYMOBIL®
PLAYTEX
POKEMON
POLK
POMSIES
POOPSIE
POPSOCKETS
POWER RANGERS
POWER WHEELS
PRESONUS
PRESSMAN
PRICE PFISTER
PRINCE LIONHEART
PRINCETON TEC
PROACTIVE
PROCTOR-SILEX
PROJECT MC
PROJECT MC2
PROTRACK
PURE ENCAPSULATIONS
PURE ENRICHMENT
PURE INVENTIONS
PURSONIC
PYREX
QUAKER
QUIKRETE
RAE DUNN
RAINBOW LIGHT
RAINBOW LOOM
RAINBOW SANDALS
RALPH LAUREN PERFUME
RASYAN
RAVENSBURGER
RAYBAN
RAYWARE
RAZER
RAZOR
RCA
RED CASTLE
REDKEN
REDKIN
REEBOK
RELIC
RENEW LIFE
REVLON
RICK AND MORTY
RIMMEL
RIO GRANDE GAMES
RIPPLE JUNCTION
RODAN + FIELDS SKINCARE
RODE
RODIAL
ROGER & GALLET
ROKU
ROLODEX
ROSETTA STONE
ROYAL CANIN
RSP NUTRITION
RUBBERMADE
RUBBERMAID
RUBIE’S
RUFFWEAR
RXBAR
RYAN’S WORLD
S’WELL
SACHAJUAN
SAFEGUARD
SAFETY 1ST
SAMSONITE
SAMSUNG
SANDISK
SANDISK ENTERPRISE
SAPONIFICIO
SATECHI
SAVFY
SAVFY®
SCANPAN
SCENTIO
SCHLEICH
SCHWINN
SCIENTIFIC EXPLORER
SEAGATE
SEASTONE
SEGA
SENNHEISER
SENSA
SENTRY
SEPHORA
SESAME STREET
SHARKNINJA
SHARPER IMAGE
SHAVERAID
SHEA MOISTURE
SHEFFIELD
SHIMANO
SHINE
SHISEIDO
SHOPKINS
SHOWTIME
SHU UEMURA
SILVERTRADE
SIPHOTROL
SK II
SKAGEN
SKETCHERS
SKIP HOP
SKIP HOP ZOO
SKULLCANDY
SKYN ICELAND
SLENDERTONE
SMASHBOX
SMITH OPTICS
SMOOSHINS
SNAKE BRAND
SNOOPY SNO-CONE MACHINE
SODASTREAM
SODIAL
SOL DE JANEIRO
SOL REPUBLIC
SOLAR BRITE
SOLIO
SOMME INSTITUTE
SONY
SONY CAMERAS
SOUND UNITED
SPARK CAFE CUPS
SPECIAL K
SPECK
SPEEDO
SPERRY
SPIGEN
SPIN MASTER GAMES
SPODE
SQUARE ENIX
SQUEEZOOS
SQUISHMALLOW
SRICHLAND
ST. TROPEZ
STANLEY
STAR WARS
STARBUCKS
STARTECH
STEEL GLO
STEELSERIES
STEP2
STEPPING STONES
STERIPEN
STICKERFITTI
STILA
STILLCOOL
STONEWALL KITCHEN
STRIVECTIN
STUFF4
STUFF 4 MULTIPLES
SULTRA
SUMMER INFANT
SUNCAST
SUNWISE
SWIMWAYS
SWITCHMATE
SYLVANIAN FAMILIES
T-MOBILE PREPAID PHONES
TABLE MATE
TAMAGOTCHI
TAOTRONICS
TAPESTRY
TASCAM
TAZO
TECH.BEAN
TELEBRANDS
TERASWHEY
TERVIS
THAMES AND KOSMOS
THE ART OF SHAVING
THE GOOD STUFF
THE NOBLE COLLECTION
THE ORDINARY
THE PIONEER WOMAN
THE REPUBLIC OF TEA
THERAFLU CAPLETS
THERMOPRO
THINKFUN
THIRSTY MILO
TIMBERLAND
TIME2
TINOSORB
TOM FORD
TOMMIE COPPER
TOMMY BAHAMA
TOMMY HILFIGER
TOMS
TOO FACED
TORRAS
TOYS OF WOOD OXFORD
TOYSMITH
TP-LINK
TRAINING MASK
TRANSFORMERS
TRAVELON
TRENDYKID
TRIBE
TRUE RELIGION BRAND JEANS
TRX
TUFFY
TUMMY TUCKER
TUMTUM
TWISTY PETZ
TY BEANIE BOOS
TYPHOON
TZUMI
UGGS
ULAK
UNDER ARMOUR
UPDATE INTERNATIONAL
URBAN DECAY
URPOWER
USAOPOLY
UST
USTAAD
V-CUBE
VANRA
VANVENE
VCUBE
VEGGIE BULLET
VERA BRADLEY
VICHY
VICTORIA SECRET
VINVENT LONGO
VIONIC
VIP PRODUCTS
VITACOST
VITAL PROTEINS
VITAMIN WORLD
VLCC
VOGUE PATTERNS
VTT
VULLI
WACOM
WALKFIT PLATINUM ORTHOTICS
WALLACE
WARNER BROTHERS
WD – WESTERN DIGITAL
WEBER
WEDDERSPOON
WEN
WESTERN DIGITAL
WHIRLPOOL
WHITBY
WHITE MOUNTAIN PUZZLES
WHITMOR
WHOS MOST LIKELY TO…
WILDHORN OUTFITTERS
WILLIAMS-SONOMA
WILSON SPORTING GOODS
WILTON
WOLF
WOLF GARTEN
WONDER WALLET
WOWWEE
WUSTHOV
WWE
YANKEE CANDLE
YETI
YIMAN
YONGNUO
YOOKIDOO
YOUCOPIA
YOUNIQUE
ZAZU
ZING ANYTHING
ZIPPO
ZIRH
ZOKU
ZOOM
ZOOM ENTERTAINMENTS
ZOOMWORKS STUFFIES
ZURU
ZUZU
ZWILLING J.A
List of brands owned by major retailers
These brands are mostly familiar to those involved in Retail Arbitration. Some of these brands are sold on Amazon.
List of Walmart own brands:
Allswell
And1
Athletic Works
auto drive
Avia
Backyard Grill
Best Occasions
Better Homes and Gardens
bike shop
Brahma
Clear American
Co Squared
ColorPlace
Douglas
earth spirit
Equate
EV1
EverStart
Expert Grill
fire side gourmet
George
Gold’s Gym
great value
holiday time
Home Bake Value
hometrends
Hyper Tough
Kid Connection
Mainstays
Mainstays Kids
market side
Mash Up Coffee
Motile
No Boundaries (NOBO)
Oak Leaf
Ol Roy
ONN
Our Finest/Notre Excellence
Overpowered
Ozark Trail
Parent’s Choice
Pen+Gear
play day
Price First/Prix Budget
Protege
ReliOn
Sam’s Choice
Secret Treasures
Spark Imagine
Special Kitty
supertech
Tasty
Terra & Sky
The office
Time and Tru
Uniquely J
Way To Celebrate
Wonder Nation
world table
Your Zone
List of Target own brands:
A new day
All in motion
Archer Farms
Art class
Auden
AVA&VIV
Boots & Barkley
Bullseye’s Playground
California Roots
Casaluna
Cat & Jack
Cloud Island
Colsie
Embark
Everspring
Favorite Day
Good & Gather
Goodfellow & Co
Hearth & Hand with Magnolia
Heyday
Hyde & EEK! boutique
JoyLab
Knox Rose
Kona Sol
Made By Design
Market Pantry
Mondo Llama
More Than Magic
Mystic Reef
Opalhouse
open story
original use
Pillowfort
Project 62
Prologue
Room Essentials
Rose Bae
Shade & Shore
Simply Balanced
smartly
Smith & Hawken
Sonia Kashuk
Stars Above
sun squad
The Collection
Threshold
Universal Thread
up & up
Wild Fable
Wine Cube
wondershop
Xhilaration