For Amazon sellers, The Baby category is more popular than ever before, especially as online sales of baby products in the US have surged during the pandemic. This category will only grow in popularity as millennials and Gen Z parents continue to prioritize online shopping over offline shopping. So, let us spill the tea about how to sell baby products on Amazon 🙂
How to step up your game and sell baby products on Amazon?
In the first place…have you noticed how quickly babies outgrow their clothes? On average, your baby grows 0.5-1 inch and gains 5-7 ounces per month in their first year of life. And what does it mean? What you won’t notice is how your little ball of joy outgrows your clothes from one wearing to another – and you won’t even blink an eye!
And as a new mom, you’ll probably get a million amazing baby outfits and friends and family will keep handing you boxes of clothes. Also, you may have bought too many adorable outfits while pregnant and your little one’s closet will be filled to the brim with things that can only be worn once or twice before they no longer fit.
What are you going to do with all these clothes? Hmm, sure you should sell it!
Parents these days just love shopping for their kids, themselves, and their homes. In addition, they are always on the go and are more likely to shop on their phone than on a computer or in a store. In fact, 75% of parents shop using their mobile devices, which allows them to close all questions as quickly as possible.
Again, parents have a few things to keep in mind when shopping online:
- price
- quality
- convenience
- fast delivery
- how much time do they save on online shopping
But it’s important to note that parents aren’t the only ones buying baby products from Amazon. Grandparents, aunts, uncles, and carers love to spoil their loved ones too, and in fact, 40% of baby goods sales come from someone other than parents.
Amazon Baby category and its subcategories
Selling baby products on Amazon is one of the smartest decisions you can make considering that Amazon owns almost 50% of the entire baby products market online.
For sellers of baby products on Amazon, it’s important to research your category beforehand. The Amazon Baby category contains a range of products intended for children under the age of four. There are many sub-categories to consider, and you must ensure that you place your item in the appropriate category.
Here is a breakdown of the subcategories in Amazon Baby:
- Activities & Entertainment
- Apparel & Accessories
- Baby & Toddler Toys
- Baby care
- Baby stationery
- Best Sellers
- Car Seats & Accessories
- Diapering
- Feeding
- Gifts
- Nursery
- Potty Training
- Pregnancy & Maternity
- Safety
- Strollers & Accessories
- Travel Gear
How to sell baby products on Amazon?
How to sell baby products on Amazon (clothing)?
First things first, you’ll have to clear out your little one’s closet and collect all the clothes that don’t fit him anymore. Depending on how old your child is, this can take anywhere from a few minutes to a full day.
The first part of sorting will take a little time because you will have to inspect the clothes for stains, holes and style. Not all clothes are suitable for sale.
Sorting baby clothes for sale (step 1)
Now, once you have collected all the items you no longer need, you are ready to sort!
Excellent Condition
Hooray! These are clothes that are completely suitable for sale. No stains, holes or tears. It should be no more than 3-5 years old.
And more expensive brands like Gymboree, Gap Baby and Oshkosh usually sell much better.
Besides, any part that fits into this category should be set aside for further sorting.
Decent Condition
These are clothes that look pretty good, but are not exactly perfect. It may have a few small stains or tiny cuts around the fasteners or buttons.
And these garments are well suited for everyday use. Do you know anyone who recently had a baby? Perhaps they could use high-quality children’s clothing.
But another option is to donate these items to your local thrift store or shelter, which is tax-free!
Poor Condition
Not every piece of clothing your baby will remain in its original form. But white overalls often suffer the most.
Items like this definitely shouldn’t be for sale, but they probably aren’t even in very good condition to give away to your friends and family. Besides, you definitely don’t go into a thrift store to take a bunch of soiled clothes.
So what to do with them? One option is to turn them into cleaning rags or recycle them for crafts.
Sorting baby clothes for sale (step 2)
It’s time to move on to sorting the items for sale!
You need to sort through the clothes from the “excellent” pile a bit before you’re ready to start making money.
Break clothes into the following subcategories:
- First, the size
All items must be sorted into size groups.
- Second, season
Once you’ve broken them down by size, break down the sizes by season. Sorting by season will be especially important if you sell to thrift stores.
Marketing tips for selling in the Baby Category on Amazon
In the meantime, those who shop in the Baby Products category value efficiency and convenience, and also want to know the history of the product and the quality of the product for their child.
Besides, to stand out from all sellers, here are the most important marketing strategies to implement:
Add live product photos in high quality
Don’t forget to include live photos of the item in use. This life hack is especially suitable for those who sell not clothes, but devices for children:
Here are recommendations:
- Include 1-2 product photos with a white background and 2-3 live photos.
- Combine a white background and live photos with graphic overlays (demonstrating product benefits, features, instructions) to build trust and answer any questions a customer may have in advance.
Use A+ Content and tell your brand’s story
Meanwhile, besides optimized product images, you’ll also need a great A+ Content design to help tell your brand and product story.
Here is an example:
Maintain an optimized Amazon SEO and advertising strategy
Most noteworthy: the Amazon Baby category is large and filled with all sorts of different and similar products.
On the positive side, to ensure your listings show up when searching for buyers, always target the right keywords and optimize your keywords regularly, and use the right Amazon advertising tools to attract and convert the right customers.
Summing up: How to sell baby products on Amazon?
Generally speaking, for baby product manufacturers and retailers looking to increase their sales on Amazon, it can be difficult to get started or stand out in such a saturated market. Therefore, the main thing is to go forward no matter what!
And if you suddenly need more information about what exactly to sell, look at our blog and click on the category “What to sell on Amazon?”!
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