Let’s talk about Amazon product listing management and optimization. As it is crucial to ensure a productive job on Amazon. However, it requires a bit of knowledge and manual labor, which can be time consuming.
Luckily for us, there are several Amazon listing tools that can make this task easier. Such aids can make it easier to track the performance of a product list in real time.
Here we take a look at the best listing management tools and strategies to increase your Amazon sales.
What is Amazon product listing management?
As of 2021, there are over 350 million products on offer on Amazon. So, how can sellers guarantee that buyers will find their listings in such a sea of products?!
That’s the main goal of Amazon product listing management!
Product listings are informational micro-websites for customers. Here they can find descriptions, images and videos that tell them everything they need to know about the product.
Listing management is the process of improving product listings to increase visibility. But it’s also a funnel for creating meaningful customer experiences. This is the tipping point between views and conversions. It can also be the key to turning users into loyal customers.
But what does it take to optimize product listings? It all starts with the Amazon A9 algorithm.
Amazon A9 algorithm in a nutshell
A9 includes rules governing Amazon search rankings. It is an AI that analyzes the data in the market to provide the best results to the clients.
The Amazon A9 algorithm evaluates two important principles in product listings:
Relevance
A9 algorithm evaluates submitted keywords for relevance to customers. If the search query is irrelevant, it will not increase your position in the search.
Keywords are simply terms that users type in to navigate the web. In the case of Amazon, these are the terms customers use to find product listings.
The Amazon A9 algorithm evaluates front-end and back-end keywords. Here is the difference between them:
- Frontend keywords appear in the product list itself. You can use it to write the title, bullets, and description.
- The backend keywords are the “hidden” terms in the list. Customers do not see them, but can use them to search for products.
It is important to make the most of both types of keywords. This will only improve your search rankings on Amazon.
But don’t use as many keywords as possible. It’s better to be selective. Remember, relevance is key. So, for example, the word “vegan” might be an attractive keyword to use, but if your product is not vegan, the AI will mark it as irrelevant. This will not boost your listings for users.
Transformations
If users find your ads but don’t make a purchase, your conversion rate will be affected. The algorithm prioritizes ads with high conversion rates. This means that you want users who visit your list to also buy the product.
So how do you ensure this happens? You need to reach out to your users. This is where your listing presentation begins.
Use high-ranking keywords to create compelling product listings. Here are some key tips on how to do this:
- Content: Use the title, bullets, and description wisely. Don’t leave empty spaces and make sure every word is clear.
- Specificity: Tell the clients in detail about your product. This will increase customer engagement and satisfaction.
- Detailed listing titles seem to do well on Amazon: Often users don’t read too much past the main headline, so putting in as much information as possible can be very helpful.
You need to get creative to create a headline that has all the relevant keywords and at the same time make it attractive and readable.
Why adding video and photos are vital for Amazon product listing management?
There is no doubt that customers also care about great images. Visuals can go a long way in delighting Amazon shoppers.
Therefore, it is critical to invest in eye-catching images to keep users interested.
As a general rule, include 5 to 8 images in your listings. Use them to highlight your product’s features in an attractive way. You can also include a video to talk about your product in a dynamic manner.
If you are a registered trademark seller, you can also enhance your listings with Amazon A+ Content.
The program offers unique enhancements to product descriptions. For example, you can create product carousels, include a link to your website, and more.
Amazon A+ Content is the ability to create more compelling content. This takes longer, but can also be the key to higher conversions.
But…what about videos?
Should you add videos to Amazon listings?
After all, high-quality images give buyers a lot of information about the product. Unfortunately, they are no longer enough.
Amazon A+ content (formerly known as premium brand content) helps your list stand out from all the noise. This is especially true for video modules.
Across the board, video greatly enhances the shopping experience. Uploading your video to an Amazon listing turns browsers into buyers, and a stagnant listing into one that converts constantly.
But before you start worrying about sky-high production costs and shrinking margins, here’s the good news: You don’t have to spend a lot of time or money to add videos to all of your ASINs.
Final thoughts
The competition on Amazon will always get tougher. Thus, it is difficult to stimulate sales without proper listing management.
As an Amazon seller, you need to create informative and compelling product listings. This is the key to increasing your conversion rate.
So, follow the tips given here to update your product catalog.
Share detailed descriptions and high-quality images with customers. Then boost your rankings by optimizing your keywords a bit. And finally, track your progress in your Amazon listing automation tool of choice.
After all, your hard work will drive sales and keep you ahead of the pack.
Yours, Amaz.Markets
0