Online sales are like playing chess. You have to be focused on the process all the time, you have to be one step ahead, you have to win this game. Understanding the minds of buyers, the competition, listing your product on Amazon, customer reviews – that’s what will help you increase the percentage of your sales! But what to avoid when selling online on Amazon? That’s what we’re talking about today!
What to avoid when selling online on Amazon? Online business
Did you know that 86% of sellers on Amazon are getting profitable! But many sellers don’t know how to successfully sell their items online. Things can go awry if you don’t implement an important strategy.
You should understand how the platform works as soon as you put your product on it. Let’s give you some online selling tips for beginners: what to do and what to avoid when selling online on Amazon?
What to avoid when selling online on Amazon?
1. Ignoring customer feedback
This is one of the simplest and most common mistakes any seller can make. Once a product starts selling, you need to follow all the reviews to understand what buyers are saying about it.
The decision of your potential customers to purchase a product is very dependent on the reviews of other buyers’ products.
Any negative review can create havoc in the customer’s head and transfer him to other sellers – your competitors.
So keep an eye on your feedback and improve your product accordingly.
2. Don’t have a pricing strategy
Setting the right price is critical to your product. If you’re considering Amazon as your primary sales channel and plan to use it for the long term, you may want stable product prices.
Stable pricing can build customer confidence in reliable products.
However, it is also important to keep your prices competitive. Decreasing prices to match competitors or raising them to reduce losses must be regularly optimized.
So make sure you have an established pricing strategy in place so you don’t lose customers and profits.
For example, using the automatic pricing tool, Amazon sellers can set pricing rules on a competitive basis. We wrote about automatic repricing here!
3. Entering a highly competitive niche
Avoid entering a niche that already has a lot of sellers. Product categories that are already saturated with sellers will not bring any value to your business. This will only lead to one thing – reducing the cost of your product in order to somehow compete with the market.
- Choose a niche that is not heavily in demand by existing sellers.
- Find a niche where your product can stand out.
- These are the items that will make you the most money.
What to do when selling online on Amazon?
1. Optimized product listing title and details
Amazon sells over 20 million items. It seems almost impossible to make your presence felt where already established players dominate the platform. But using the right keywords for your listing titles will help you.
You need to understand how a buyer can search for your item and use those words when compiling your listing.
Make sure the title includes brand, product type, model number, size, color, etc. to give your customers exactly what they need.
Another way to make a statement about your product is through detailed product information (product description).
Give customers as much information as possible about the product to potential buyers so that they know that your product can actually be useful to them. But don’t overdo the details. Too long and irrelevant information can confuse them and redirect them to your competitors selling similar products.
2. Product catalog
Have you ever walked into a store and made a purchasing decision by looking at their product catalog? Probably yes. This is what directories do.
In online sales, your catalog actually acts as an advisor to your store, showing and telling customers exactly what they need. They represent the complete picture of your products. This is very handy when customers are looking for similar products.
3. FBA pros
4. The right marketing strategy
Imagine that you are opening a new local store and waiting for customers to burst into the store. What are you going to do? Of course, you need promotion and marketing. Flyers all over the area or at least a word of mouth strategy.
It’s the same with selling on Amazon. You need to plan your marketing ahead of time. Buyers are looking forward to offers and sales for special occasions and festivals.
So don’t forget to use these offers to the fullest. You can also use paid advertising on Amazon!
Final thoughts: How to start selling on Amazon?
Following all the above rules will make your selling on Amazon more convenient. You will be more likely to reach your target audience if you follow Amazon’s guidelines.
It’s all about improving your product’s presence on the platform.