Amazon Prime Day 2022 sales topped $12 billion. Can you imagine those numbers? After all, the overall growth in Prime Day sales in 2022 was slightly higher than in the past. And for the 3rd year in a row, marketplace sales are growing faster than sales of Amazon’s own products.
According to an early analysis of Digital Commerce 360, consumers worldwide have spent more than $12 billion on Amazon.com Inc. during Amazon Prime Day. This year’s two-day sale was another record breaking event. And while the year-over-year growth was a little more modest compared to most historical Prime Days, the company recorded a modest increase compared to 2021.
How much did the company earn on Amazon Prime Day 2022?
Digital Commerce 360 estimates that Amazon’s Prime Day sales reached $12.09 billion worldwide, which lasted July 12 and 13. This is an 8.1% year-over-year increase compared to 2021. In 2021, Prime Day sales reached $11.19 billion, up 7.7% from Amazon Prime Day in 2020.
Amazon has postponed Prime Day 2020 from regular DST to mid-October due to the coronavirus. The pandemic has affected retailers’ supply chains and inventory, and has changed consumer buying priorities. This has led to more shoppers buying essentials from Amazon.com. По данным Amazon, в этом году покупатели приобрели более 300 миллионов товаров по всему миру в 2022 году по сравнению с 250 миллионами в прошлом году.
What is Amazon Prime Day?
Amazon launched Prime Day in July 2015. Thus, the company celebrated the 20th anniversary of the web giant in business by offering offers on a range of products to mark the occasion. As the event progressed, Prime Day turned into a long-awaited summer sale designed to bring in more customers for Amazon — and marketplace sellers — ahead of the holiday shopping season. In recent years, other major retailers have offered promotions on their websites during Prime Days to take advantage of additional online shopping traffic from consumers looking for great deals.
The first Prime Day lasted 24 hours and covered nine countries, including the US. In 2017, the sale was extended by 30 hours and expanded to several more markets, and in 2018, Prime Day became a 36-hour event. By 2019, Amazon had launched a two-day sale in 18 countries. And this year more than 20 markets took part in it! Just WOW!!!
Who can participate in Amazon Prime Day 2022?
This event is available to Amazon Prime customers. Prime Day is also a means for Amazon to sign up more consumers for its Amazon Prime loyalty program. The Prime Membership Program for $139/year or $14.99/month offers the following perks:
- free shipping within one or two days
- digital photo storage
- access to video and music.
In its annual shareholder letter released in April, Amazon said it has more than 200 million Prime members worldwide. This is up from 150 million global Prime members in January 2020 and 100 million in April 2018. However, the company does not go beyond US membership. Consumer Intelligence Research Partners LLC, or CIRP, estimates that there were 172 million Prime members in the US at the end of the fourth quarter of 2021, up from 142 million a year earlier. CIRP membership estimates are based on quarterly surveys of 500 consumers.
What the company earns during Amazon Prime Day?
Historically, Prime Day has been a chance for Amazon to actively promote its own products, such as Alexa-enabled devices. These gadgets usually make it onto the Prime Day bestseller list every year. But over the past few years, Amazon has invested more in bringing marketplace sellers to the fore in their deals. And it pays off with third-party sellers participating in the sale.
How much are Amazon customers spending on this day?
Preliminary results from a July 14 survey of 875 Digital Commerce 360 online shoppers show that almost half – 46% – of consumers reported spending more on Amazon during this year’s Prime Day sale compared to 2021. By comparison, 37% of respondents said they spent about the same, while 17% spent less.
Other consumer data confirms this trend. Spending by Prime Day shoppers on the site has increased in 2022, according to the Numerator panel. Over the 48-hour period, the average order value was $52.26, up 16.8% from $44.75 on Prime Day 2021.
The numerator is based on 58,934 Prime Day orders placed through Amazon.
Interesting fact:
During Amazon Prime Day 2022, consumers do not buy from other retailers
U.S. online spending across all e-commerce sites reached $11.9 billion during the two-day Amazon Prime Day sale, up 8.5% from $11.0 billion for sale in 2021, according to the Adobe Digital Economy Index. . The analysis, by research firm Adobe Analytics, is based on over 1 trillion visits to over 4,500 retail websites. It measures the transactions of 80 of the 100 largest online stores. The data covers over 100 million SKUs across 18 product categories.
These figures reflect US spending only, and international trends are nuanced. But the data gives a glimpse of Amazon’s impact on the nation’s total e-commerce sales for July 12 and 13. The web giant is likely the biggest driver of this 8.5% year-on-year growth, as 62% of consumers in the numerator panel said they didn’t place orders at other retail sites outside of Amazon during Prime Day. Similarly, 59% of respondents surveyed in an early Digital Commerce 360 survey said that none of their Prime Day purchases were from other retailers.
So, one retail company has seized the entire online world!
Yours, Amaz.Markets
0