In a world where we talk about content marketing, social media and SEO, blog advertising is one of the best ways to promote your brand. This is also true of platform giant Amazon. Blogging has been going strong for more than 10 years, and today you can get all kinds of information about blogging and influencer success stories. So what is the ROI on buying advertising from influencers? Let’s explore in this article!
What’s the difference between advertising a product on Google, Facebook and Instagram and advertising on blogs or influencers?
The difference between advertising on Google, Facebook and Instagram and advertising on blogs or among influencers is that the latter is more targeted. For example, if you want to attract the attention of millennials, a blog ad is more effective than a Facebook ad.
Another difference is that you can directly influence the content of a blog or article.
Meanwhile, Influencer marketing has become so popular because of its effectiveness. It’s true that it costs more than traditional marketing, but the return on investment (ROI) is often much higher. In addition, this type of strategy allows you to build relationships with your customers while creating unique content.
What’s the difference between Facebook and Google ads and advertising on blogs or influencers?
In short, it all depends on what you are advertising. For example, if you want to sell an expensive product such as a car or a boat, you should definitely go for Google Ads and Facebook Ads.
On the other hand, if your product is quite cheap but still sells well, it’s worth trying advertising on Instagram.
If we look at some examples of companies advertising on Instagram, we see that they are mostly small businesses, such as clothing stores or restaurants, that want to raise awareness of their brand. They don’t necessarily sell directly through Instagram, but rather use it as an additional channel to attract customers to their website or store.
What is the return on investment when buying advertising from Influencers?
The ROI of an influencer campaign is measured by the number of new customers your company gets because of the campaign. It’s not uncommon for a blogger to get anywhere from 1,000 to 10,000 new customers through a single post.
The average cost of advertising on Instagram is $13.52 per thousand impressions (1 CPM). That means that if you were paying for ads with 10,000 impressions, you would pay $136.20. If an influential user writes a post about your product and attracts 5,000 new customers, then your ads were worth it!
What are the pros and cons of this type of advertising?
Influencer marketing can be very effective in terms of increasing brand awareness and sales.
But is it worth it?
The answer depends on many factors, including the type of product you are advertising, how much money you are willing to spend and the size of your business.
Let’s take a closer look at the pros and cons of this type of advertising.
Pros
- Influencers can reach a unique demographic that traditional banner ads or search engine marketing can’t. This includes millennials and members of Generation Z, who are harder to reach with traditional marketing.
- It’s less costly than other types of digital advertising, such as search engine optimization (SEO) or pay-per-click (PPC).
Cons
- There is no guarantee that influencers will actually promote your product. It’s up to them whether or not they will.
- You’ll need to do more research to find out which influencers are right for your brand before you hire them, because not all of them have the same audience demographics or influencers as others.
Statistics on the growth of sales after the purchase of advertising from Influencers
Over the past year, the number of online stores has increased by 15% and their turnover by 26%, while the number of shoppers has grown by 9%. In addition, the number of orders per month has increased by 17%, and their average value has risen by 28%. This is a huge figure for marketers looking for new ways to promote products on social media.
However, when choosing influencers to advertise their products, many people still have questions: how much does influencer marketing cost, what are the advantages and disadvantages of this method? What to do next?
To answer these questions, here are some statistics about advertising on Instagram. According to a study conducted by Linqia, 80% of customers use social media before making a purchase, so it’s not surprising that 85% of companies invest in social media advertising. The study also found that businesses spend $1 billion annually on paid advertising with influencers on Instagram.
What’s more, according to an article on Forbes’ website, “the average return on advertising spend (ROAS) for influencer marketing is 5 times higher than conventional display ads.”
And a study conducted by Markerly found that “84% of marketers who used influencer agents saw an increase in conversion rates compared to brands who didn’t use them.”
How do you find the Influencers who best promote your product on Amazon?
There are several ways to determine which influencers are best suited to promote your product.
First, look at the number of their subscribers. You can also look at how many times they’ve written about similar products.
Another way to know if an influencer is right for your product is to look at their level of engagement: How many people interact with their posts? A high number indicates that people are interested in what the influencer has to say, which means they might be interested in your product as well.
You can also use social media analysis tools like Quintly or Social Blade to see if people are talking about your brand and its competitors on Instagram, Facebook, Twitter and other platforms. If someone mentions your brand multiple times within a day or two, that’s a good sign that he or she might be interested in promoting on Amazon.
There’s another cool way to partner with bloggers within Amazon, and that’s by participating in the Amazon Influencer Program.
What is Amazon Influencer Program?
The Amazon Influencer Program connects brands with influencers who have an established social media audience. The program allows brands to pay influencers for their content and gain exposure through their blog posts and Instagram photos.
The program works as follows:
- You sign up for the program and choose an influencer from a list of available influencers (there are currently more than 500).
- The influencer receives an email inviting them to participate in the program. If they accept, you can add them as an affiliate. You pay them a commission on every sale made through their site.
How do I find a blogger in the Amazon Influencer Program?
The easiest way to find bloggers in the Amazon Influencer Program is through a direct search.
You can search by specific keywords or simply type in the name of the brand or product you’re looking for.
Once you find someone you like, click on their profile to see what content they create and how active they are on social media.
Summing up
We firmly believe that influencer advertising is a good investment, as long as you know the following things: always choose the right influencer with the right audience size, read the fine print in influencer ads completely, always track conversions and follow up with influencers.
You can’t just run an influencer campaign once and expect amazing results every time.
0