Amazon video ads (Amazon OTT) is a new way to promote your products with targeted ads on Amazon Fire TV, Fire Stick, and Fire tablets. You can reach customers across all devices they use to watch streaming video, including mobile phones and tablets.
This article will explain what Amazon OTT advertising is, how it works, and how you can get started with it.
What is Amazon video ads?
OTT stands for “Over-the-top,” and refers to the delivery of video content over the internet, without requiring users to subscribe to a cable or satellite service. Amazon is one of the biggest players in this space, and offers an advertising platform that allows brands to reach millions of consumers without having to pay huge fees or make large investments in infrastructure.
Amazon OTT advertising is a great way to reach your target audience, but it can be tricky to use. Here’s what you need to know:
- Amazon OTT advertising allows you to target audiences based on their interests and demographics, so you can reach the people who are most likely to buy your product or service.
- You can use it on any device, including phones, tablets, computers and TVs.
- Amazon OTT advertising costs less than other types of online advertising because they don’t charge based on clicks or impressions like Google Ads does.
Who needs Amazon OTT?
Amazon OTT is an advertising platform designed specifically for sellers who want to reach buyers on the largest ecommerce platform in the world: Amazon.com. The ads are designed to be shown alongside other content on Amazon Prime Video, which means that they’ll be seen by millions of people every day–and because they’re targeted towards customers looking for products similar to yours, they’ll be more likely to click through than other types of ads would be.
How much does it cost?
According to Amazon, Amazon DSP self-service users can buy and manage their own video campaigns, and those looking for the managed services option can work with our advertising consultants.
The managed services option typically requires a minimum outlay of $15,000 (U.S.).
How to get started with Amazon ads? Step by step explanation
Although Amazon video ads are too expensive, the company has various other offers you can choose to promote your business: Let’s see how to sign up for Amazon ads.
Getting started with Amazon advertising is easy!
Here’s what you need to know:
- Sign up for an account. You can do this by going to advertising.amazon.com and clicking “Sign Up Now.”
- Create a campaign. Once you’ve signed up, click “Create Campaign” to get started creating your first campaign.
- Choose a product category that best fits your business, then select an ad format (such as video or display).
- Fill out the rest of the form with all of the information about your product or service that will help Amazon show relevant ads to customers who want them most–like pricing, description, images and more!
Setting up first campaign for Amazon Ads
Here’s how to get started:
- Create an account with Amazon Advertising
If you already have an account, skip this step.
- Navigate to the “Create new ad group” page and enter the name of your ad group in the appropriate field.
You can also select an existing campaign if you’d like to add this new ad group as part of an existing one.
- Enter your target audience information into the fields provided on the next page
The information includes: age range, gender, location (city), household income range, interests (which are based off of what people have searched for on Amazon), and device type (desktop computer or mobile device).
You can also choose whether or not you want to exclude any members from seeing your ads based on their previous purchases or browsing history on Amazon sites and apps–this is called “interest-based targeting”.
- Once all of these steps are complete, click “Continue”. This will take you back to a page where you can start creating ads!
Amazon videos ads insights and statistics
Here are the incredible statistics Amazon provides for video ads:
- 19 hours average time span per week with digital video
- 88% say they’ve been convinced to buy a product or service after watching a brand’s video
- 50% incremental viewers reached by online video ads hen paired with Amazon Streaming TV ads.
Summing up: Amazon video ads
Amazon OTT advertising is a great way to reach your target audience. It’s a great way to get your message across, as well as get people interested in your product or service.
The best way to advertise on Amazon OTT is by using video ads. Video ads are more engaging than other types of advertisements and they can help you get the most out of your advertising dollar.
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