Getting your Amazon account banned is one of the most difficult things you as a seller will have to deal with. If you ask other sellers, they will say ‘to reinstate Amazon seller account is difficult’, especially if you have no previous experience in this matter. So, let’s discuss everything step by step!
Why Amazon may block your seller account?
Every Amazon seller knows how important it is to avoid blocking a seller’s account. Receiving a performance notice indicating that a merchant account has been suspended can be devastating to your business, and the road to recovery is often quite difficult. Regardless of the reason for the suspension of your Amazon account, your main concern as a seller is to recover your account and return to your business. We have already written about this, but this time we decided to tell even more!
Here is a list of the main reasons why your Amazon account can be blocked:
Complaints about intellectual property
One of the most common reasons for an Amazon seller account suspension is failure to address intellectual property complaints. Intellectual Property Law covers the protection of patents, trademarks/trademarks and copyrights. Typically, when a copyright holder (the party that owns the relevant patent, trademark, or copyright) files an infringement claim against an Amazon seller, Amazon first notifies the seller of the complaint. Amazon usually removes the listing of this product and instructs the seller to discuss the withdrawal of the complaint with the copyright holder. Repeated intellectual property complaints can and probably will eventually result in your Amazon account being banned.
Working with multiple Amazon accounts
Many sellers do not comply with one of Amazon’s most strictly enforced policies: Amazon sellers cannot manage multiple seller accounts without Amazon’s prior approval. Amazon monitors invalidly linked accounts and often identifies Amazon sellers that violate this policy by linking accounts using the same IP address, or linking accounts based on the seller’s use of the same banking information, email, tax number, or physical address.
Seller’s inappropriate working performance
If Amazon thinks that you are not putting in the effort to scale your FBA business, they will freeze your online business. The reason is simple: they have millions of accounts and sellers. They don’t want sellers who don’t stand out on their platform.
Sale of goods from closed categories
Amazon also restricts the sale of several types of products on its platform. Amazon policy noted that the sale of illegal, unsafe, or other restricted products listed on these pages, including prescription-only products, is strictly prohibited.
In addition, those who participate in the Fulfillment by Amazon (FBA) program should also review the FBA product restrictions page, which lists products that are not eligible for the FBA program.
For Amazon sellers who have already received a performance notice related to the sale of a prohibited product, it is suggested to remove items from their listings, focus on developing a detailed action plan regarding the measures taken to remove restricted products and how you will prevent this issue in the future.
Use of images/text without permission is copyright infringement
Another type of intellectual property issue that causes many Amazon Seller accounts to be suspended is copyright infringement or the use of images or text belonging to someone else when creating an Amazon product listing. Again, intellectual property issues can be very difficult to resolve as Amazon requires the seller to settle the issue directly with the copyright holder.
Numerous product complaints
Amazon customers may be dissatisfied with your product or believe that it does not match the description. They take reports like this very seriously and will ban you if a product gets enough negative reviews.
How to reinstate Amazon seller account? Full guide
One of the things you need to understand is that Amazon suspended your account FOR A SPECIFIC REASON.
- Understand the root cause of your suspension.
The first thing you need to do is understand why your account has been banned. If you are unable to do this, you will have problems with promotion. If you really want to succeed in creating your action plan, you must make sure you are taking the right first step. Sometimes it is difficult to understand the reason for blocking. In this case, it is important to use internal screens! We wrote about it earlier.
What are Amazon seller account internal notes?
Internal account screenshots will help you see the statistics and history of your account through the eyes of the site administration and Amazon managers.
This is a rather meticulous work, and if you do not have certain knowledge in this matter, then it is better to turn to specialists. Our Amaz.Markets team is ready to help you in this matter and will be with you to the last, until we know the final fate of your account.
Read the notice you received from Amazon about your account being suspended.
When Amazon suspends your seller account, they will state the reason why your account was suspended. Don’t worry, your account CAN’T just be banned for no reason.
View the health of your account
It is not enough to rely on Amazon’s suspension notice when you are trying to find out the reason for the suspension. You should also review your account health information to understand what is wrong with your listings, products, or reviews from your customers. You can view this information in the “Customer Metrics” section of your merchant account.
Create an action plan
You cannot reinstate your Amazon Seller Account without a Suspension Appeal Letter. This letter will form the basis of the recovery process. After investigating and collecting data, you need to start creating an action plan. Action plan: what does it mean and what does it include? The Action Plan (POA) is what you include in your suspension letters. This is the way to recover your Amazon seller account. According to Amazon guidelines, your POA should consider the following:
- The main reason that led to the problem.
- Actions you will take to solve the problem.
- Steps you will take to prevent the same problem from happening again.
- Drawing up an action plan: how to do it right
When writing an action plan, you must ensure that you follow the guidelines set by Amazon. You have to put a lot of effort into what your plan of action will be. Here are the things you should consider when writing an action plan.
- Clarity and conciseness
It is understandable that you want to say a lot in your letter of appeal. However, it’s best to make sure you keep it short and clear. Amazon receives thousands of solicitation emails daily. The last thing Amazon wants to read is a lengthy explanation and unnecessary ranting.
- Be a professional
If you want to write an effective suspension appeal letter, you must make sure that you are completely detached from your emotions. It makes everything more professional and based on facts rather than emotions. If you can’t completely shut out your emotions, you can hire an agency that has experience writing suspension appeal letters.
Give an explanation for everything you write
The moment you receive a suspension notice, you will also be made aware of the reasons why your account was suspended. Your letter of appeal must address everything contained in this suspension letter if you wish to reinstate your Amazon Seller account. You can be as deep as you want, but make sure you also keep it short and clear when you state your point of view. By your explanation, you show Amazon that you fully understand what happened and will avoid repeating the same thing.
Speak the language of facts
In some cases, you will certainly feel that you have been wronged by Amazon, or you have a valid explanation as to why you were blocked. Just make sure you have all the evidence, such as correspondence, screenshots, and invoices, that will back up your claims. You may also need to highlight them in your letter so that they are much easier to see for someone who will analyze your appeals.
In summary: How to reinstate Amazon seller account?
As you can see, there are a lot of reasons why your Amazon seller account can be blocked. The main thing is to file an appeal on time! If you do not have time for this, we will be happy to help you!
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