Understanding Amazon Best Sellers Rank (BSR) is crucial for success in the world’s largest online marketplace. BSR is a dynamic metric that reflects a product’s popularity relative to others in its category.
In our comprehensive guide, we will delve into the intricacies of Amazon’s BSR system, providing you with valuable insights to boost your sales and navigate the competitive landscape.
Amazon Best Sellers Rank: Everything you need to know about BSR as a seller
What does the BSR mean?
The Amazon Best Sellers Rank is an indicator of how well a product is selling on the platform. It is actually a number granted to a product once one sale has been made.
Although it says ‘Best Sellers Rank’, the product you are selling doesn’t need to be a “best seller” in the sense of the word to get that ranking: your good only needs to have made one sale, to be awarded a ranking, but the number it will be given depends on how high your sales are.
Products with low sales have high BSR, while products with high sales have low BSR!
Thus, THE LOWER YOUR BSR IS – THE BETTER.
How the BSR is being calculated?
Well, this is a safeguarded secret. However, it is known that several factors influence the Amazon Best Sellers Rank of your good.
So, based on the experience, your BSR is calculated on:
– Sales – both current and historic;
– Related competitive products;
– Price changes – including promotions and sales;
How beneficial the BSR can be for you as an Amazon seller?
Many Amazon buyers are being attracted only by the best sellers products, without even learning more about some other goods being sold on the platform. Therefore, traders who manage to make it to the top certainly get high-sales.
However, you can get a lot out of this ranking, besides this.
What to sell on Amazon?
This is the question that every newcomer – and sometimes even quite experienced sellers – faces.
And there is no doubt that Best Sellers Rank helps all of them to get the answer to their question.
Pay attention to the products with LOW BSR to find the niche.
You will be surprised by your findings. You may find some popular toys that you never knew about, and this is what all kids are talking about. You may find a unique gadget that is becoming more and more popular among young people. It can be whatever you can’t even imagine before.
Remember, the lower the rank, the more sales are being made. So you can create a list of products and you should look for products that have a sales rank of 5,000-10,000.
Why? Because starting a business with selling TOP products is not a good idea. It will be incredibly difficult to compete with bestsellers at the very beginning of your journey.
Amazon updates the BSRs every hour, thus, all the customers get only fresh data
And now you may wonder: if this indicator is so unstable, then how can we assess the goods by their BSRs?
There is an extension for a browser called Keepa that provides price history charts, price drop alerts, price watches, daily drops, and browser addons.
Using it, you can track how the rating of a given product has changed for a month, a year or two, and so on. That is, we will be able to assess the stability of sales.
For example, if the T-shirt was awarded a BSR of 50,000 one week, but it wasn’t sold the next week, then its BSR will rapidly grow to a million.
And if this same T-shirt has been selling for a month and suddenly has stopped selling, then its rating will decline much more slowly, as it has a good sales history.
Therefore, it is important to assess the history of the product of your competitors to find your niche and boost your sales on Amazon!
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