If you own your registered trademark, the Amazon Brand Registry is a free service that not only helps you protect your intellectual property, but also gives you access to tools like A + Content and Brand Dashboard on Seller Central.
Let’s talk about this program in more detail.
What is A+ Content?
With A + Content, you can add rich media content to your Amazon store page and product detail pages to increase traffic and sales. You can also create your own amazon.com web address and create a showcase to showcase your products and brand story.
Learn more about Amazon + Content here.
Amazon Brand Registry benefits
- Gain more control over your brand listings with a streamlined process for finding potential infringements.
- Search by images, keywords, or ASINs and report suspected violations using a simple, guided workflow.
- Amazon’s automated defenses proactively remove suspicious copyright infringing or inaccurate content using your brand information.
- In addition, the Amazon team is available 24 hours a day, 7 days a week to answer any questions you may have.
Automatic pricing
- Automatic pricing
Pricing rules help your offers stay within the specified range. This can be important if you are one of several vendors offering the same product.
Pricing rules change your prices automatically in response to events such as a featured offer or lowest price change. Update, pause, or remove your rules at any time.
- Sell to Amazon Business customers
All sellers with a professional account can create offers for Amazon Business customers, such as wholesale pricing and business pricing. Apart from the standard sales commissions, there are no additional costs for selling in an Amazon Business store.
- Attract customers all over the world
With over 150 million paid core members worldwide and hundreds of millions of active customer accounts worldwide, you can accelerate your international sales by leveraging the power of Amazon’s global brand.
No matter where you are or what language you speak, your business can go global.
Use Amazon’s international logistics network and global sales resources to sell your products worldwide:
Send items to our global fulfillment centers and the Amazon team will take care of order fulfillment and 24/7 local customer service.
Connect with trusted local vendors to sell worldwide tax and international shipping and transfer compliance information.
This tool helps you create and update offers from a single source marketplace to one or more target platforms. You save time and effort by managing offers on one marketplace.
Receive payments for international sales in local currency directly to your local bank account.
Brand Registry is available for:
- Professional account sellers
- An active registered trademark that appears on your products or packaging.
- Possibility to prove yourself as a copyright holder or authorized agent for a trademark.
Ready to enroll in Amazon Brand Registry?
Let’s take three main steps:
Check out the eligibility requirements
To be eligible for the Amazon Brand Registry, your brand must have an active registered trademark in each country you wish to register in, or have a pending trademark filing through the Amazon IP Accelerator.
The Brand Registry also accepts brands whose trademarks are pending registration with a subset of trademark offices. Your brand’s trademark should be in the form of a text mark or graphic mark with words, letters or numbers.
Depending on where your trademark is registered, suitable trademarks may be classified differently depending on the issuing office. Examples of trademarks that we currently accept for registration are below:
Amazon currently only accepts trademarks issued by government trademark offices in the United States, Brazil, Canada, Mexico, Australia, India, Japan, France, Germany, Italy, Turkey, Singapore, Spain, Netherlands, Saudi Arabia, United Kingdom. , Egypt, Sweden, Poland, European Union and United Arab Emirates.
If your trademark is registered with the World Intellectual Property Organization (WIPO) please provide the appropriate trademark number assigned by your national trademark office as it may be different from the trademark number assigned by WIPO.
If your trademark is registered by the European Union Intellectual Property Office (EUIPO), select EUIPO as your trademark registrar in your application.
The Brand Registry is not affiliated with any of these offices; please do not contact them for information on the Brand Registry. Updates to the brand registry compliance criteria will be posted on this page.
Applications must be submitted by the owner of the trademark.
If you are an authorized agent, ask the trademark owner to register the brand first and add your account as an additional user. If you qualify to participate, please sign in using your existing merchant or Vendor Central credentials.
Using the same username and password will allow access to the Brand Registry features and benefits associated with the merchant’s services. Or, if you don’t have an Amazon account yet, create one for free.
Register your brand
Once you are logged in, you will need to register your brand (s).
To register a brand, you need to provide the following information:
- Your brand with an active registered trademark; your brand’s active registered trademark must appear on your products or packaging. The Brand Registry also accepts brands whose trademarks are pending registration with a subset of trademark offices.
- Trademark registration number provided by the Intellectual Property Office.
- The application number provided by the Intellectual Property Office can only be provided if you are registering with a trademark pending registration.
- A list of product categories (e.g. apparel, sporting goods, electronics) that should include your brand.
- After you submit this information, Amazon will verify that you are the owner of the trademark rights and will contact a contact person who meets our requirements. This person will receive a verification code. You will need to send this code back to Amazon in order to complete the registration process.
- Once Amazon has verified the information provided, you will have access to the full suite of Amazon Brand Registry benefits and features to help you protect your brand.