The moment you sell online is the moment for your Amazon business development. Once you’ve started your business, Amazon has tools to help you take your business to the next level.
Amazon business development: Tools
Advertising
Amazon’s advertising solutions are creating new ways to reach and attract customers, whether they are just starting to compare products or are ready to make a purchase. Ads appear where customers see them (such as the first page of search results or product listings).
Amazon advertising is based on PPC (pay-per-click) format. That is, the advertiser does not pay for the display of advertising in general (pay-per-impression).
Amazon offers three advertising solutions, all of which are available through Seller Central.
- 1. Sponsored products
Sponsored products are advertisements for individual products on Amazon, so they help increase the visibility of the product (and its sales). They appear on search results pages and product information pages.
- 2. Sponsored brands
Sponsored brands showcase your brand and product portfolio. This is an ad in search results that includes your brand logo, a special title, and up to three of your products.
- 3. Amazon Stores
Stores are special places for shopping on several pages for individual brands, which allow you to share the history of your brand and product offerings. (And you don’t need experience with the website to use them.)
Promotions and coupons
Customers want to save, and promotions are an incentive to buy now. There are three types of promotions: discount, free shipping and buy one, get one for free. You can also offer interest or cash discounts with digital coupons.
Creating coupons will allow you to organize promotions to raise your product in organic distribution, or just collect a subscription base!
After October 3, 2016, Amazon banned the “distribution” of discounted goods in exchange for a review, while no one forbade buyers to hold promotions and make discounts!
You can make the necessary number of coupons for the quick launch of your product, if you have just brought it to the warehouses, or regularly create promotions on social networks to increase loyalty to your product!
In addition, you can make a VISIBLE discount on the listing, so that each buyer can get savings when buying from 2-3 units of goods!
Amazon Global Selling
Amazon Global Selling is an important milestone for any business. This means hundreds of millions of new customers and the potential for significant sales growth. Global Expansion has many moving parts, but with Amazon Global Selling you can use Amazon’s global infrastructure to showcase your products to a global audience.
When it’s time to take your business to the next level, use Amazon Global Selling to place and sell your products in any of our online stores in North America, Europe and Asia.
Here is a full list of all Amazon markets:
- Europe (Germany, United Kingdom, France, Italy, Spain, Netherlands)
- Japan
- Australia
- Singapore
- India
- Middle East
- Turkey
- North America (United States, Canada, and Mexico)
- Brazil
Amazon business development: What makes you a great seller?
Opportunities for growth are all around you, but here are a few things you can try for the first 90 days of a salesperson on Amazon.
- Monitor the status of your Seller Central account
- Use Fulfillment from Amazon or Seller Fulfilled Prime
- Advertise your ads or offer offers and coupons
- Register in the Register of Brands and create advanced brand content
- Expand your choices by listing more products
- Use the automatic pricing tool in Seller Central
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Check out our ‘boost sales on Amazon’ blog category to find more!
