All sellers must adhere to certain rules when listing items on Amazon. Seller violations and prohibited content may result in your Amazon account being suspended! Let’s discuss the basic code of conduct for a seller on Amazon.
Amazon seller code of conduct
Amazon requires sellers to act fairly on Amazon to ensure safe buying and selling.
All sellers must:
- Always provide accurate information to Amazon and their customers
- Act with integrity and not abuse Amazon features or services
- Do not attempt to damage or abuse another seller’s listings or ratings.
- Do not try to influence ratings and customer reviews.
- Do not send unwanted or inappropriate messages
- Do not contact customers except through messaging between buyer and seller.
- Do not try to bypass the full Amazon sales process
- Do not use more than one Amazon merchant account without a legitimate business need.
- Do not engage in activities that violate price fixing laws.
WARNING
Violation of the Code of Conduct or any other Amazon policies may result in actions against your account such as listing cancellations, payment suspension or forfeiture, and loss of selling rights.
See below for more information on these policies.
Accurate information
You must provide accurate information to Amazon and its customers and update the information if it changes. For example, this means you must use a company name that accurately identifies your business and list your products in the correct category.
Act with integrity
You must act honestly and legally and must not misuse any of the services provided by Amazon.
Examples of bad faith practices include:
- Providing misleading or inappropriate information to Amazon or our customers, such as by creating multiple detail pages for the same product or by posting offensive product images.
- Manipulating sales rankings (for example, by accepting fake orders or orders that you paid for or refunds from outside, or orders that you discounted from outside) or sales ranking claims in product names or descriptions.
- Attempting to increase the price of an item after order confirmation
- Artificially inflating web traffic (for example, using bots or pay-per-clicks)
- An attempt to influence search results by inflating search rankings through keyword manipulation or incentivizing customer searches to look like organic behavior.
- Attempt to damage another seller, its ads or ratings
- Allow other people to act on your behalf in a way that violates Amazon policy or your agreement with Amazon.
- Ratings, reviews and feedback
You may not attempt to influence or inflate customer ratings, reviews or feedback. You can request neutral feedback and reviews from your customers, but you cannot:
- Pay or offer incentives in exchange for providing or removing reviews or reviews.
- Ask customers to only write positive reviews, or ask them to delete or edit a review.
- Only ask for reviews from customers who have had a positive experience
- Review your own or competitors’ products
If you receive customer information such as addresses or phone numbers to fulfill orders, you may only use that information to fulfill orders and must delete it after the order has been processed. You may not use customer information to contact customers (except for messaging between buyers and sellers) or share it with third parties.
Sales process bypass
You will not be able to bypass the Amazon sales process or redirect Amazon customers to another website. This means that you cannot provide links or messages that encourage users to visit any external website or complete a transaction elsewhere.
Have multiple accounts to sell on Amazon
You may only have one Seller Central account for each region in which you sell, unless you have a legitimate business need to open a second account and all of your accounts are in good standing. If any of your accounts are in bad standing, we may deactivate all of your trading accounts until all accounts are in good standing.
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