Amazon Marketing Service (AMS) helps vendors to be different and gives sellers an opportunity to introduce their products. Let’s get acquainted with the full potential of Amazon Advertising. (click here to see updated Amazon ads guide)
Here are some advertising options that Amazon offers you. Remember that they are cost-per-click.
Amazon advertising is a great way for Amazon sellers to grow their businesses. In this post, we’ll go over what Amazon advertising is, why you should consider using it, and how it can help you improve your sales and brand awareness.
Why using Amazon advertising?
Amazon sellers should use the Amazon advertising program because it helps them reach the right customers, at the right time.
Amazon’s advertising programs are more than just a place to buy ads—they’re a way to deliver relevant content to your audience and drive sales.
If you’re an Amazon seller, you can use the Amazon advertising program to:
- Find new customers who are already interested in your products (or similar ones)
- Reach shoppers when they’re most likely to buy
- Increase your brand awareness
Sponsored Product Ads
Ads can be Automatic or Manual targeted. They appear on the right rail and top/bottom of SERP on desktop, mobile web or mobile app. And they can be changed whenever Amazon decides. The cost is $1 per day.
Sponsored Brands Ads (formerly Headline Search Ads)
Your ads can show up across the top of the SERP. The cost is $1 per day min. or a campaign budget for $100.00 min.
Amazon Product Display Ads
Ads can live on your (or a competitor’s) product detail pages. The shopper sees them before he/she clicks the “add to cart” button. Its average daily budget is also $1 min. or a campaign budget for $100.00 min.
And here are some hints for you to know:
First of all, you should set your goals. There is no such thing as the best ads option. You can mix them and monitor your performance to understand which one was more efficient. Sponsored Product Ads, for example, offers a tool to monitor the performance of your ads. Be sure to choose the proper item for an ad as well.
By the way, Amazon also has video ads. Yeah. You heard it right. You can use it even if you are not an Amazon seller. It will cost you a minimum of $35,000.
Summing up Amazon ads program
Amazon advertising is a way for sellers to promote their products on the Amazon platform. It’s done through different types of ads that are shown to customers who are visiting specific pages or searching for certain keywords. For example, if you search for “boots” on Amazon, you might see an ad that says “Buy these boots now!”
Why should I use Amazon ads?
There are several reasons why you should use Amazon ads:
1. They increase awareness of your product or brand
2. They help drive sales by increasing visibility and purchase intent
3. They help build trust with potential customers through personalization (like showing them reviews before they buy)
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