Amazon e-commerce competitors
How Amazon e-commerce competitors survive? You may be surprised. From small niche websites to other giants of the retail business, Amazon has a ton of online competitors.
Find out the first part of the article here where we’ve discussed such Amazon competitors as AliBaba and Walmart.
How Amazon’s leading e-commerce competitors survive?
Отто
Otto is a European online store. The company has been known for years for its innovation to keep up with the times. At its core, Otto is a trading company, which means that it sells products from other brands on its e-commerce platform.
It is essentially a one-stop shop for online shopping in Europe. Some of Otto’s main categories include fashion, electronics (such as Apple and Microsoft products), home goods, and sports.
One of the reasons why Otto is so popular is its user-friendly interface. The platform allows consumers to shop online.
In 2019, Otto generated approximately $3.8 billion in online sales revenue. While it may seem insignificant compared to Amazon, it’s still very impressive.
Otto’s annual growth is 13.7%. 72% of their sales come from furniture, home appliances and fashion. This makes them unique compared to Amazon.
JD
Formally 360buy, JD (Jingdong) is another Chinese e-commerce business. This Fortune Global 500 company is a direct competitor to Tmall, which is operated by Alibaba.
At JD.com, consumers can purchase a wide range of products at an affordable price. The website also has a “buy in bulk” category, which is another reason why it goes head to head with Alibaba.
Joybuy.com is also affiliated with JD. This site is in English and ships to over 200 countries. It also offers 24/7 customer service and returns within 30 days.
Jingdong has over 305 million active customers. Its quarterly active client accounts are up 22% year over year.
eBay
Everyone is familiar with eBay. This website was a pioneer in consumer-to-consumer sales through an online marketplace. Over time, eBay has evolved into more than just a way for consumers to buy and sell their new or used items.
Today, eBay is used for B2C sales in addition to its traditional C2C model.
In terms of website traffic, eBay is second only to Amazon with just under 20% of the market.
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eBay website traffic is impressive. That’s almost double the size of Walmart, and we’ve already established how successful Walmart is in the online space.
With its ability to bid on products and its unique way of connecting buyers and sellers online, eBay is Amazon’s main competitor.
Flipkart
Flipkart is a newer e-commerce company compared to some of the other competitors on our list. This Indian e-commerce platform was founded in 2007 and quickly became the largest online store in India.
In 2018, Walmart acquired a 77% stake in Flipkart, valuing the company at $22 billion.
Since Walmart controls a majority stake in Flipkart, it is not known where the company could go next.
Flipkart has over 100 million registered users. The user-friendly platform design, mobile app and customer service make it one of Amazon’s promising competitors. With such a wide range of products offered through Flipkart, the company is set for continued success in the coming years.
Rakuten
Rakuten is a Japanese e-commerce company.
The business generates over $2.3 trillion a year in e-commerce retail sales. In 2019, Rakuten controlled 14.1% of the entire global e-commerce market in terms of retail sales. In addition, they account for almost 10% of the total share of retail e-commerce in Japan.
In 2019 alone, Rakuten’s Japanese e-commerce sales totaled over $134 billion.
They acquired buy.com in 2010 to expand their global footprint in the US. In addition to buy.com, Rakuten has acquired other e-commerce companies such as PriceMinster (France) and Play.com (UK). They also ventured into acquisitions such as Ebates (compensated cash back) and Viber (IP telephony software).
As Rakuten continues to expand and buy companies across industries and regions, they will try to keep up with Amazon.
Newegg
Newegg is a world leader in selling electronics such as laptops, televisions, cameras, phones and computer products online. The company generates $2.7 billion in revenue by offering affordable electronics.
The fact that Newegg is successful in electronics threatens Amazon. This is because electronics is Amazon’s most popular category.
44% of Amazon shoppers in the US have purchased electronics through the platform. It is clear that Amazon is relying on these sales.
Newegg’s market share is taking billions away from Amazon in this category.
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