How to avoid Amazon seller account suspension

Amazon.com is one of the world’s leading e-commerce marketplaces, with millions of consumers shopping online and thousands of sellers running their businesses. To offer its customers a smoother buying and hassle-free selling, Amazon sets certain rules for sellers. But how to avoid Amazon seller account suspension?

Also as an Amazon seller, it’s always wise to learn as much as you can about the market’s politics. You may encounter certain situations where your Amazon account may be suspended or some of your listings may even be removed. Here is a list of such scenarios and steps to follow to prevent your Amazon Seller Account from being banned.

How to avoid Amazon seller account suspension?

1. Insufficient or incorrect account information

“We are reviewing your Amazon seller account because we were unable to verify some of the information you provided. During our review, you will not be able to sell on Amazon.”

You may receive this message from Amazon if there are any discrepancies in your account information. And until the verification is completed and all data has been verified, your business will be frozen: you will not be able to sell anything on Amazon. In this case, you may be asked to provide data, otherwise your account may be blocked.

To avoid this:

• First, submit a bill for piped or natural gas, electricity, water, or internet services dated within the last 90 days, including name and address.
• Or provide your business license, if applicable. The name and address on the document must be the same as on Seller Central.
• Second, verify there is a valid credit card on file
• Third, submit documents by clicking on the “appeal” button in the Notification section
• Fourth, Amazon sellers can have multiple accounts in certain situations.

In the event that you have been terminated selling privileges for the second account, you cannot register new accounts.

You can appeal the suspension of a previous Amazon account from the email address used to register the previous account. Once this account is reactivated, you will be able to resume your business.

2. Poor performance

Meanwhile, maintaining a healthy seller account is essential to continue your Amazon business.

The performance of your seller account is mainly affected by order defect rate, cancellation rate, and late delivery rate. You need to maintain a certain level of performance to avoid a red flag.

1. Order scrap rate must be less than 1%
2. The total number of order cancellations must be less than 2.5%.
3. Late shipment orders must be less than 4%

In case you exceed one of these criteria, here is what to do:

• Submit your Action Plan (PoA) for account recovery with a root cause
• Include details such as ASINs, order IDs, and brands (if applicable) along with the PoA.
• Specify the steps taken to solve the problem.
• Provide a long term solution that this will never happen again.

3. Product authenticity

Providing genuine products is one of the core aspects of Amazon consumer services.

Selling counterfeit or infringing products on Amazon is strictly prohibited and may result in account termination.

Your product listing may be removed if there are any quality, trademark, patent or copyright issues. If you receive such a notice and believe the complaint is unfounded, you can appeal it by following the following rules:

• Read the performance notice and provide a plan of action (PoA) for all issues, including the root cause, steps taken to resolve the issue, and a long-term solution to ensure it never happens again.
• Include details such as ASINs, order IDs, and brands (if applicable) along with the PoA
• Provide a detailed explanation of the root cause, especially if it’s a technical issue.
• Do not file the old appeal. Always file the most recent appeal
• Submit an invoice with the same company name and address as on the Seller Central website.

The invoice must include the quantity of the item, the verified phone number and company website, the price of the item, and the ASIN (Amazon Standard Identification Number).

You need to file a copyright rebuttal to prove that the complaint is unfounded. Here’s how you can submit your rebuttal.

1. It should include your seller account name.
2. Send it directly to notification-dispute@amazon.com.

Submitting a review means that you are ignoring complaints about any such issues and confirming that your product is genuine.

Now, let’s not mention that you won’t be flipping again.

4. Materials and safety issues

From time to time, Amazon may receive complaints about your products regarding various materials and security issues, such as:

• Product condition. The consumer may claim that he received a used product instead of a new one, or that he received a damaged or defective product.
• Product information. The consumer may have received incomplete items in the product packaging, or the product may differ from what is described on the product page.
• Security considerations. This includes product expiration dates and health safety factors that may cause harm.

Also after such a complaint, Amazon may have to remove the product from your list. To recover company data, follow these guidelines:

1. Read the performance notice and provide a plan of action (PoA) for all issues, including the root cause, steps taken to resolve the issue, and a long-term solution to ensure it never happens again.
2. Include details such as ASINs, order IDs, and brands (if applicable) along with the PoA.
3. Provide a detailed explanation of the root cause, especially if it’s a technical issue.
4. Do not file the old appeal. Always file the most recent appeal.

5. Others

However, there are several other opportunities for consumers to express concerns about purchased products. You may not be aware of these reasons.

Here are some of these scenarios:

1. Incorrect use of product page for some ASINs
2. Improper use of a product variant to display a new product as a variant of an existing product.
3. Sale of prohibited products.
4. Abuse of product reviews.

In this case, Amazon will contact you and ask for the following:

• Submit all relevant documents requested for all products affected by the removal of restricted products as part of the appeal if they have been mislabeled.
• If the appeal concerns any prohibited product, provide for specific preventive measures against the recurrence of such a violation in the future.
• If there is any violation of the ASIN, you must remove the ASIN from the inventory and state it on the appeal. ASIN violations must be properly appealed in order to be fully compliant with the policy.
• Provide a plan of action (PoA) for all issues identifying the root cause, the steps taken to resolve the issue, and a long-term solution to ensure it never happens again.
• Include details such as ASINs, order IDs, and brands (if applicable) along with the PoA.

Summing up

Consumers trust Amazon for online shopping. Amazon supports this by going the extra mile in trying to provide the highest quality customer experience.

Following these rules will ensure that your listing will not be interfered with and you won’t have to fear those three words Amazon account suspended.

Finally, for any help, turn to Amazon, where help is always a click away

Read more about Amazon account suspension by clicking on these links: reasons for account suspension, step by step guide to unblock your account.

Yours, Amaz Markets