Amazon offers an exclusive set of tools to sellers who own brands. They will help improve conversions, increase accessibility, and protect your brand’s intellectual property! So how do you create a brand on Amazon?
Let’s tell you now!
Amazon can help brands of all types and sizes build, grow and protect their businesses.
A + Content
A + Content helps businesses showcase their brand story and product features using rich text and images on the Amazon detail page to help drive conversions and potentially increase traffic and sales.
icon: desktop computer and mobile phone.
We have already told you about this tool more than once. Click on the link to find out more!
Amazon Stores
Amazon Stores is a free, self-service Amazon branded space where advertisers can select content that inspires, educates, and helps shoppers learn about the brand’s range of products.
Sponsored Brands
Sponsored Brands helps customers discover and interact with a brand while exploring Amazon through visible and customizable pay-per-click ads.
Brand Analytics
Satisfy your inner love for data. Make informed and strategic decisions with aggregated searches, demographics, and better data.
How to build a brand on Amazon and protect it?
Amazon also has additional options for protecting your brand:
- Brand Registry
It helps protect intellectual property and create accurate and reliable customer experiences on Amazon.
This gives brand owners access to tools that enable them to better represent their brand, as well as find and report violations.
- Transparency
New product-level tracking service that helps brand owners protect their brand and customers from counterfeiting.
Allows brands to associate each manufactured item with a unique code.
Now let’s talk about additional tools in more detail!
Manage your experiments
Free your inner scientist to know exactly which product is the best. Do experiments like A/B testing to see what content drives your sales.
Start experimenting with images, titles, and A + content for your product.
Optimizing content through experimentation can help increase your average annual sales by $ 15,000.
Customer engagement
Help build customer relationships, drive new product launches, and attract customers who follow your brand.
Since launching the tool’s beta in May, Amazon has sent over 6 million emails to customers on behalf of brands.
Virtual bundles
Sell kits of FBA complementary items without packing them together. Help customers find and buy more products from your brand.
When a customer purchases a virtual package, Amazon ships the items as part of the same order.
Video upload & manage
A video is worth 1.8 million words. According to analytics, buyers who watch videos are 3.6 times more likely to make a purchase.
Customer Reviews
Read the thoughts of your clients … or at least what they think. Read and track all of your customers’ testimonials in one place.
Provide post-order support to critical (1-3 star rating) customers. It was shown that the first check of a product increases sales by 3.5 times.
Amazon Attribution
Harness your marketing superpowers and measure how your non-Amazon ads affect your brand buying activity and Amazon sales.
Help maximize sales and grow your business with informed optimization decisions and campaign strategy based on tactics that have proven their worth.
In one case study, manufacturing and supplying brand BeaverCraft optimized its off-Amazon marketing strategy using data from Amazon Attribution, resulting in 100% growth in Amazon sales.
Brand Analytics
Take advantage of Amazon’s largest aggregated reports available exclusively to brand owners: Amazon searches, repeat shopping behavior, market basket analysis, product comparisons, alternative shopping behaviors, and demographics.
Brand Dashboard
Keep your finger on the pulse by tracking high ASIN performance that contributes to customer satisfaction.
Maintain a high level of customer service and take the following actions based on the traffic and conversion guidelines for your product.
Amazon sellers have viewed their brand dashboard over a million times in 2019.
Log in to Seller Central to access and learn more about the Brand Dashboard.
Amazon Live
Become a star on Amazon by building an audience with your own livestream content for shopping. Engage shoppers in real time and let shoppers follow your brand with Amazon Live.
Connect with customers, grow your subscribers, and showcase your products on Amazon Live.
Transparency
Eliminate the fear of faking your customers.
Transparency helps in verifying the authenticity of individual items and proactively preventing counterfeiting from reaching customers.
Thanks to transparency, more than 500,000 suspected counterfeiters have been prevented from reaching customers.
Brand Registry
Make sure your brand is protected to build trust with your customers.
Help protect your intellectual property with accurate brand awareness, powerful search tools, and proactive brand protection to build customer trust on Amazon.
The Brand Registry has over 350,000 registered brands worldwide.
Brand Referral Bonus
Accelerate your growth and improve the effectiveness of your non-Amazon marketing and advertising efforts that drive your referral traffic to Amazon. The more traffic you bring, the more opportunities you have to earn a bonus.
Save money by earning bonuses that average 10% of the sales of traffic you drive to Amazon.
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