There are many different ways you can use to promote online business. Let’s look at several effective channels and practices that will help you achieve the results you want.
How to promote online business?
SEO
Search engine optimization or SEO helps a website rank at the top of the search results page. Your ranking is critical to the success of an online business. The first page receives 71.33% of all clicks. Approximately 70% of marketers say SEO is more effective at increasing traffic, clicks, and sales than PPC advertising.
Helpful tips
- Optimize your site for voice search.
According to Google statistics, approximately 41% of adults use voice search, and this number is constantly growing. To improve your SEO performance, tailor your content to user questions.
- Adapt your site for smartphones and tablets.
Mobile device users generate more than half of the Internet traffic worldwide. To reach this audience, adapt your site to mobile screens and optimize loading speed.
- Use SMM.
Social networks are an effective marketing channel. Moreover, SMM has a positive effect on SEO, as it attracts quality traffic to the site and improves ranking factors such as time on page, bounce rate, and others.
Below you see an example of a quality SEO strategy from Amazon. The online store is displayed in the first three search results for the query “backpacks”.
Promote online business: Web push marketing
Web push marketing is another channel for sending advertising and company news through short notifications in a browser or mobile application. This tool is perfect for keeping your audience interested in your brand and moving them through the sales funnel. According to SendPulse statistics, users subscribe to notifications in 44.32% of cases. The average response rate to web push notifications is 7.8%.
Helpful hints:
- Consider frequency and timing.
The main reason for the failure of web push marketing is the untimely and too frequent sending of messages. Such notifications annoy recipients. Therefore, try to send messages no more than five times a day, taking into account the time zone and lifestyle of each user.
- Segment your subscribers.
Segmentation increases the effectiveness of marketing. With its help, you can increase the CTR up to 218%. When grouping subscribers, consider their language and browser type, subscription settings, location.
- Add media.
Images affect the clickability of web push notifications. Big pictures get more attention. Add an image to interest the user and influence emotions, motivate him to click on the link with a call to action.
Email marketing
Email marketing is one of the most effective channels for promoting a business. It helps brands generate leads, increase sales, improve customer experience, and build strong relationships with their audiences. For every dollar spent on email marketing, the company generates $42 in revenue.
Helpful hints:
- Personalize your newsletters
Personalizing email subject lines increases open rates by 50%. For best results, personalize your newsletter as well.
- Use new format
Simple text today will not surprise anyone. Users prefer relevant and interactive emails. You can create them using AMP technology, adding GIFs or videos. The latter increase CTR by 300%.
- Automate your email campaigns
Email marketing automation saves time and allows you to send relevant emails to customers on time. Moreover, this approach allows you to maintain relationships with customers and increase conversions.
Chatbot marketing
A chatbot allows companies to generate leads, nurture them, convert them into buyers, and communicate with them in the future.
The work of a virtual assistant is based on pre-written scripts or artificial intelligence. Adding a chatbot to your marketing strategy can cut operating costs by 30%.
Helpful hints:
- Create a chatbot personality.
People prefer to interact with other people, so your assistant should resemble a person. Give your chatbot a name, create an appearance, create a communication style, and write a welcome message.
- Combine chatbot and email marketing.
Together, these channels reinforce each other and deliver great results. For example, you can use a chatbot to collect contacts and segment subscribers.
- Delegate routine tasks to the chatbot.
A virtual assistant can do more than just answer customer questions. Use a chatbot to send out promotional campaigns and initiate interactions. Properly built communication will help increase customer retention.
Instagram marketing
Instagram is one of the most popular social networks in the world with over 1 billion active users. This channel is ideal for business-to-customer interactions as 90% of users are subscribed to one or more companies.
Helpful hints:
- Use history and relevance
With the help of these tools, you will be able to introduce customers to the brand and its products. Approximately 62% of users said that stories sparked their interest in a product or brand.
- Add interactive elements.
In Instagram Stories, you can add polls, quizzes, questions, hashtags, mentions, countdowns, and other elements that motivate followers to interact. Use them to make your content more memorable.
How to promote online business: 3 recommendations for online business
In online business, it is important to quickly adapt to the requirements of consumers and a rapidly changing market. To do this, it is important to monitor trends and introduce new technologies.
Below we have prepared some tips to help you stay on track.
- Improve your conversion rates.
Remember, the higher the conversion rate, the greater the profit. Therefore, regularly track the path of the buyer and remove all possible obstacles. Sometimes even a website loading delay can lead to lost sales. In this article, you will find 20 effective tricks to increase website conversion.
- Keep customer data secure.
Even leading online companies have leaked user data. The indignation of customers in these cases knows no bounds, because the duty of the company is to ensure the security of the information provided. To avoid such situations, use a CRM system for data storage. Most services have advanced security features.
- Provide quality service.
This is the main condition for both online and offline companies. Approximately 96% of customers believe that the basis of their brand loyalty is the quality of service. To be successful in this area, make sure your employees are friendly, quick, and proactive. 32% of people expect a company to respond to a message on social media within 30 minutes.
To automate the processing of repetitive calls and relieve the burden on support, create a chat bot using the 13chats service. After registration, a large free plan will be available to you, and a detailed guide on creating a chatbot is available in the knowledge base.
Here we are.
Yours, Amaz.Markets
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