Here are some Amazon programs: Amazon Seller Central and Amazon Vendor Central. So, hold on and let us clarify this in order:
Seller Central
Sellers pay for each product, while the fee is charged per month. They manage shipping and customer service unless enrolled in Fulfillment by Amazon (FBA).
Amazon Seller Central is an account that allows sellers to manage and track their Amazon business. In it, you’ll find your product list, current promotions, advertising information, and more.
To register, you will need to provide your data: name and surname; e-mail and phone number that have not been previously used by Amazon or related services; personal address correctly translated into English; bank statement translated into English; and identity documents (foreign passport).
Amazon Seller Central features
Amazon’s special tools allow you to promote products and analyze key business metrics. Listed below are key services that help sellers increase their profits.
- Fee discounts – offers discounts on referral fees.
- Automate Pricing – automates product price changes based on BuyBox values.
- Enhanced Brand Content – Conversion boost available only for users who use the Private Label sales model.
- Early Reviewer Program – A support tool for capturing customer feedback at the start of your business.
- Promotions – creating coupons for discounts, listing price reductions, raffles, second product discounts, giveaways and free shipping.
- Amazon Selling Coach – detecting listing problems and getting personalized recommendations to increase sales.
- Storefronts – mini-branding for FBA-registered sellers.
- Lighting Deals – stock offers to add merchandise to Gold Box Deals.
- Gift wrap – gift wraps paid for by the buyer.
Amazon also provides the ability to set up manual or automatic advertising campaigns. We recommend starting with automatic keyword matching.
The company’s tools should preferably be used in various combinations, testing the effectiveness as part of promoting specific products. Once you have registered and set up an account, choose a way to generate revenue, such as the Payoneer service.
Responsible attitude to the requirements of Amazon at the stage of creating a seller’s profile will help you save time and effort, and in a short time to get the first profit from the sale of goods.
Vendor Central
Vendors sell their products directly to Amazon. And while Seller Central allows anyone to join it, Amazon sellers can join Vendor Central only via an invite from the corporate team.
Both customer service and shipping are processed directly by the FBA program.
Make sure to understand the difference between being an Amazon “seller” and an Amazon “vendor”: sellers list, price, and market their products themselves, while vendors sell their products to Amazon which resells your products to their customers.
Seller Central:
– Open to any seller
– Sell directly to customers
– Access to enhanced brand content
– Seller controls its own logistics or uses FBA
– Robust analytics to improve sales and marketing efforts
– Seller controls messaging and returns
– Seller controls pricing
– Traditional Amazon seller fees
– Limited advertising options
– Quick payment terms
Vendor Central:
– Invite only
– Sell to Amazon
– Access to Amazon marketing services and A+ content
– Fixed logistical options
– The inscription “Sold by Amazon” on the listing
– Amazon controls messaging and returns
– Amazon controls pricing
– $39.99 flat rate per month for unlimited sales
– Multiple advertising options
– Traditional payment terms
0