Germany and the UK represent some of the largest e-commerce countries in Europe. It is for this reason that it is very profitable to sell to Amazon Europe!
With the high demand for fast delivery among German shoppers, coupled with the UK as an English speaking country, this makes Germany and the UK a great place to start your European business. In addition, Germany’s geographic location is an important hub for delivery efficiency, helping you sell goods across Europe.
By the way, we talked about how to start selling globally earlier.
Moreover, with programs like the European Fulfillment Network or Multi-Country Inventory (MCI), your products will be closer to German and UK shoppers if you store them in Germany and the UK, which means they will benefit from faster delivery options. You can also easily expand to the entire EU with the pan-European FBA.
Why is it profitable to start selling in the European Amazon market?
- Attract millions of new customers
Amazon’s European marketplaces help sell products in 28 countries.
- Diversify your income stream
Increase your cash flow. Protect yourself from fluctuating sales on Amazon.com and take advantage of European holiday seasons and peak sales periods.
- Amazon takes care of the details
Take advantage of Amazon state-of-the-art logistics, powerful tools and world-class customer service to streamline international sales so you can focus on growing your business.
- Be among the first
Compared to the US, Amazon’s European marketplaces often have fewer sellers in your category, which means more options for you. Get the first mover advantage by being one of the first sellers in your category.
What to sell to Amazon Europe?
Amazon recommends that sellers in Europe offer their entire selection from the United States. With the Amazon Build International Listings (BIL) tool, you can easily add your US listings across Europe, get their translations and set your pricing rules. However, you need to ensure that you have the appropriate distribution rights and that your products comply with local European regulations. For example, a US plug will not work in all EU countries.
Note that if you plan to use Fulfillment by Amazon (FBA) to fulfill orders in Europe, you can start with a “broad and thin” approach. Start with your complete catalog, but just a few units on ASIN, to see what’s on sale. Then, once you’ve identified your top-selling products, you can ship larger shipments for restocking. For more product information, see Go-to-market strategies.
What is the difference between European and US sales on Amazon.com?
Amazon has designed its marketplaces around the world to ensure that the sales process is consistent and the same no matter where you sell. Many of the services and processes that you are familiar with in the US, such as Fulfillment by Amazon (FBA), Prime, and Sponsored Products, work in a similar way on Amazon’s European marketplaces.
However, due to differences in regulation, culture and language, each market is uniquely different. Here are some of the main ones to consider:
- Taxes. Every European country has tax requirements for the sale of goods to consumers.
- Product Eligibility: When you choose an Amazon marketplace to sell, you need to understand if your product is eligible for that country. First of all, make sure you comply with all laws of each country. In addition, product standards vary from country to country. For example, electronic devices operating from 110-220 volts and using two-pin electrical chargers may not be suitable for European markets.
- Languages: Amazon requires listings and customer support to be provided in the local language of the marketplace.
How difficult is it to sell to Amazon Europe!?
Starting to sell in a new geographic region like Europe is a big deal. However, for many salespeople, the up-front time they invest in researching and processing claims can pay off in sales to millions of additional customers. Amazon provides many tools and services to make it easy to get started in Europe.
Just like when you started selling in the US, your success in Europe will depend on factors unique to your business, including product category, margins, and regulatory requirements. In the early stages of the process, it is important to take the time to fully consider the pros and cons of selling in a new market.
What needs to be done to start selling in the Amazon Europe market?
There are four basic steps to start selling in Europe:
- Decide where and what to sell, including considering local tax and regulatory requirements.
- Register an account and post your products.
- Send goods and fulfill orders.
- Run your business, including customer support and returns.
What European laws need to be taken into account when selling?
When you import goods into the EU, you need to comply with EU customs laws and laws and regulations applicable to the EU importing country.
By the way, you are not allowed to import goods on behalf of Amazon EU S.à r.l. or any other Amazon subsidiary or affiliate (indiscriminately referred to as “Amazon” and its corporate name as “Amazon name”) or reference Amazon anywhere in your shipping documents. Otherwise, your parcels may be returned to their place of origin, abandoned or destroyed at your expense at the discretion of the carrier or freight forwarder transporting your goods.
Importation regulations may differ depending on the EU country and will depend on the shipping method you choose. Therefore, you should seriously consider hiring a logistics provider such as a customs broker or freight forwarder to handle the import process for your company and help you understand all applicable requirements.
In addition, you must also ensure that you have all the intellectual property rights (such as patents, trademarks or copyrights) required to list your products in Europe or sell them abroad within Europe. You may need permission from the brand owner to sell your products in a given European Member State to avoid infringement of intellectual property rights (as if your intellectual property license is only valid for a specific country). In particular, your products must not be counterfeit or illegally imported.
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