If you are an Amazon seller, then you know the importance of getting your products to appear in the top ten search results.
This implies the importance of Search Engine Optimization (SEO) on Amazon.
Be sure to understand how the algorithm works as it means you can rank highly on Amazon searches.
The Amazon A9 algorithm follows a few basic rules and has two goals: to provide the most relevant results and best deals to customers.
Please note: A9 algorithm uses only the data from the Amazon database to specify the product’s relevancy and does not take into account the relevant factors of other search engines such as Google.
What does the optimization mean for A9 algorithm?
According to Amazon, “factors such as degree of text match, price, availability, selection, and sales history help determine where your product appears in a customer’s search results.”
Product prices
Prices of your products affect the rating on Amazon searches. According to Amazon, price is a major factor for the organic ranking of your product. Your products should have acceptable prices compared to the items of your competitors.
By the way, sometimes pricing below the market average can give a huge initial boost to your product.
Sales rating and conversion rate
Keep it as simple as possible: The higher the number of your sales, the higher you ranked on Amazon searches.
To be in top results you should have a good conversion rate (the percentage of visitors to a website who take the desired action).
Let us note that images of your listing directly affect the conversion rate as using high-quality product images will help to attract new clients. To read more about product photography tips, please click here.
Your sales history
Amazon will index your product based on the search queries in the list and based on how many sales you get for each search query. Sales based on a search query are a huge indicator for Amazon as it means that your product is related to customer search.
Time spent by a user on your product listing
Amazon takes into account the time your customers spend on your page. Why? It is more likely that the person who spends more time on your page, considering various options of a product will ultimately buy it, despite someone who will be on your page for a few seconds.
Keywords optimization
It is a HUGE factor! Before creating the product listing, you should spend a lot of time to select the most relevant keywords.
You will have much better visibility using the keywords that both define you the best and have a higher percentage of requests from consumers.
By the way, Amazon even has a note for sellers on how to provide the best search terms. Make sure to follow these pieces of advice as they are CRUCIAL:
Your stock and an order fulfillment
If you, as a seller, run out of goods for a long time or fulfill the order for quite a long time, Amazon will consider you to be irresponsible.
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