We’ve already told you that Amazon listing quality is CRUCIAL as it affects your product’s organic visibility.
And we all know that actions speak louder than words…what comes to Amazon – product listing speaks even much louder than anything else!
Let’s now discuss A+ Content if you have an intention to boost your sales on Amazon.
This tool will help potential customers get acquainted with the details of your product (it will lead to a reduction in both numbers of returns and negative reviews).
A+ is a breath of fresh air that allows adding more visual effects and graphics to your listing. It facilitates the reading and perception of information by potential customers. You can separate your product page into logical sections using headings, paragraphs, etc.
If properly created, your listings can be an excellent ‘learning’ resource for Amazon buyers. But remember: you can add A + Content to any product only WITHIN your approved brand catalog.
Why should you use it?
With A+ Content you can add:
– HD videos (you’ll be able to build a stronger connection with your customers. Moreover, videos generally increase conversions)
– Enhanced images (images motivate people to interact more with your listing)
– Comparison charts (it’s an incredible way to promote products)
Who can use it?
Are you a brand-registered seller? Then it’s for you. Brand owners who are part of the Launchpad and Amazon Exclusives can benefit from it as well.
What should/shouldn’t you do while using this tool?
– Avoid adding any contacts about your company
– Avoid grammatical mistakes
– Adhere to Amazon guidelines. Don’t you forget that Amazon does not tolerate violations?
– Use some paragraphs, sub-heads, etc. to represent the key concepts of your products.
– Always check image resolution, size, etc.
– Your sentences should be short and concise. People do not stick to textual content.
– Do you want to describe some important features of your product? Then add more images to your text to highlight these aspects
– Write a unique ALT text for behind every photo
– If you don’t know which product to select for A+ Content, first choose your trending products or products that can tell your customers the story of your brand
– Use as much space as you can to prevent potential customers from going somewhere else for purchases.
By the way, Amazon A+ Content is free both for sellers and vendors.
The approach to creating enhanced listings can boost your sales. Why? Building an emotional connection with your potential customers is a key point of your enhanced listings. That’s it 🙂
By the way! You can find some information about another tool: A++ Content (for very large brands). But it is invite-only and has fees.
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