When choosing a product niche to sell on Amazon, ask yourself a few questions, such as what makes a trending product go viral? Why do these popular products sell best? That’s what we are going to discuss today!
Sell on Amazon: What makes a trending product go viral?
To clear things up, take a look at some of the factors that influence a product’s virality. They include the emotional impact on product visibility.
- Emotional impact: in fact, emotions strongly influence our decisions and even determine them.
What causes an emotional reaction in customers will naturally have a connection with them. Emotional attachment to a product can entice customers to buy something, not to mention the quality of the product. When a product can provide an emotional release, it is more likely to go viral.
- Practical value: A product that actually solves problems is more likely to be popular.
Customers will strongly recommend useful products that effectively solve a specific problem for them. Practical value is, in some way, the most important determinant of customer buying behavior.
- Visibility and recognition: It takes time and resources to become a brand that people recognize.
A product that stands out and is recognizable can make your brand positioning more visible and visually appealing. This product is more likely to be in demand as your target audience can easily recognize and remember it.
Sell on Amazon: Why do popular products sell best?
There are always competitive markets for popular products as many companies try to get a share of the popularity. If you want to profit in a competitive market, your trending product or niche should answer the following questions:
- How competitive is the market and is there room for your store?
- What about money: How much does it cost to launch?
- Does my product solve a specific problem?
- How soon after the start can I make a profit?
- When can I top this already existing market?
The most popular niches in 2022
Home decor items
Home decor items have confirmed their trend in 2020 with a market value of $641.4 billion, and while these products have become popular during the pandemic, this growth is not doomed to slow down.
- Carpets
- Linens
- Storage containers
- Towels
Hair Styling & Beauty Products
- Wigs
- Scarves
Eco-friendly and biodegradable popular products
This is a new trend that is expected to continue for at least the next 30 years, based on the path that many governments are on.
If you look, for example, at all the countries of the European Union, they are moving towards an ecological transition that will end around 2055.
Even if most of the planned activities are about reducing emissions and dependence on fossil energy sources, the topic of environmental sustainability and biodegradability has never been as important as it is now.
Moreover, consumers are aware of the effects of climate change, and many of them are looking for ways to reduce their carbon footprint on their own.
For this reason, products and accessories made from sustainable materials should be evaluated when it comes to starting a new business, as this could be the right time to build a solid brand for years to come.
- Eco-friendly and compostable cork laptop and phone cases
- Cork compostable yoga mats
Goods for beauty and health
- Eyelashes
The global eyelash market was valued at US$1377.28 million in 2021 and is projected to reach US$2046.61 million by 2028; between 2021 and 2028, its CAGR is expected to be 5.8%.
- Nail extension
Health trends
As you can imagine, due to the pandemic, people’s interest in self-service and health products has increased in 2021, and this growth will continue in 2022.
- Green powder
- Detox tea and juice
- Keto bars or powder
High-tech goods and accessories
Since we live in a high-tech era, it is only logical to assume that high-tech products will be among the most popular items sold on the Internet.
- Protective films and glasses for screens
- Phone cases
- Wireless charging
- Smart watch
- Powerful USB Peripheral Expansion Port
Products for pets
The pet supplies market is one of the most stable: gaining a foothold in this segment can guarantee you long-term success.
- Pet food
- Bathing equipment for pets
- Pet carrier
Goods for drivers
To date, the number of people who want to purchase several accessories for their cars is growing steadily. This is due to the fact that in most cases it is very expensive to buy a car that has all the necessary additional options.
That’s why people have to improve their cars and equip them with the necessary features and accessories.
- Car covers
- Rear view camera
- LED lamps for car
- Car charger
- Car holder for smartphone
Bathroom accessories
Who refuses to make your bathroom interior more pleasant and comfortable?
- Shower head
- Toothbrush holder
- Hair catcher
Sports and travel
Another way to take care of yourself that has proliferated during the pandemic is sports: at home, in the gym or outdoors.
Therefore, it is not surprising that sporting goods will be in trend in 2022. What can you sell online in this category?
- Shoes
- Sports bottle
- Travel suitcase
- Travel organizer
Accessorizes, jewelry
Do you follow the latest hair and makeup trends? Want to turn this hobby into a profitable business idea?
- Jewelry
- Crystals for manicure
- Hairpins
- Minimalist decorations
- Posture corrector
Yours, Amaz.Markets
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