The product and account rating is the decisive factor for most buyers…and sellers.
And 5-star reviews help maintain the final product rating at a high level, while the feedback says: ‘He is a good seller!’
Getting feedback and reviews from real buyers is not so easy, and people – not understanding how important this is for the seller – often do not even want to find a minute to review your products. But there are even some sellers, who do not pay enough attention to the reviews and customers’ feedback.
Let’s explain to you why reviews and feedback on Amazon are so crucial.
None of your customers wants to spend both money and time on the item that may not meet his/her expectations. Buyers trust reviews and are ready to buy an item if they see social proof!
What does social proof mean? It is a psychological phenomenon that occurs when people cannot determine their behavior in some situations. Thus, customers assuming that others are more familiar with the situation, they consider latter’s behavior to be preferable. Social proof primarily includes customer reviews and feedback. So reviews and feedback can significantly increase the conversion of your orders.
There are two different ways for customers to share their experience of working with Amazon sellers – reviews and feedback.
The difference between these two issues is that:
– The customer writes a review for a product he/she ordered;
– The customer writes feedback directly for a buyer and his account.
Reviews play a key role not only for customers but also for sellers:
– Reviews are a trigger for boosting your sales conversion;
– Product reviews are your marketing tool;
– Product reviews help attract customers.
What comes to feedback:
– Feedback shows how well the seller performed his duties;
– Feedback affects the health of your account (Account Health);
– Feedback influences winning Amazon Buy Box.
Of course, studies have shown that ‘by word of mouth’ tool is the most powerful marketing tool even on the web. However, no matter how good your product is, there will be buyers who will not like it for one reason or another. Therefore, it is unlikely to completely avoid negative reviews.
The positive side of negative reviews
1. Negative reviews often show that there are some issues with your product and you should fix them;
2. Negative reviews are important especially when they are not yours…while presenting you five tips for boosting the sales, we’ve told you to keep your eyes on competitors and study their reviews to understand what customers say, what changes they want to be made, and what they like best. Thus you can improve your product’s quality with the help of your competitor’s reviews.
Reviews are becoming more and more vital for both consumers and sellers! Attach great importance to them, and never be afraid of getting the negative reviews as this can be overcome 🙂
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