The Amazon Business Seller Program allows you to optimize your sellers’ offerings to increase sales to your business customers.
Additionally, Amazon Business provides access to additional pricing, business profile, and branding features designed to reach a growing number of purchasing professionals. Let’s talk about all the important Amazon Business tools today!
B2B: What you get from the program
Firstly, you can access the B2B functionality through your existing Central merchant account and MWS-API.
Secondly, Amazon Business sellers can take advantage of tiered referral fees, which result in a lower commission percentage when business customers buy from them in bulk.
The Amazon Business Seller Program includes the following features:
Pricing and bulk discounts
Pricing and payment features that make it easy to buy from you in large quantities.
B2B Product opportunities
Next, receive personalized product recommendations based on customer demand signals. APIs are also available.
Business-only offers
The ability to offer products that are only available to business customers.
Business-only choice
Ability to add offers to products designated by Amazon as business-only.
Enhanced content
By the way, enhanced product content can be downloaded for products that you offer across multiple categories.
Seller credentials program
Demand credentials and certifications for quality, variety, and ownership to make your business stand out for Amazon Business customers.
Business seller profile
Also, add additional business-related information to your profile, such as extended logo, year of foundation, type of business, and more. These attributes are displayed to business customers on your public profile page.
Business reports
Access to a range of reports, including data on when business customers place orders and how many companies are buying from you.
Tax Invoice Available Badge
Finally, increase the visibility of your offers to Amazon Business customers with a dedicated Tax Invoice Available Badge displayed on the product details page for qualifying offers. But, it is available only to sellers who have tax calculation services enabled.
Amazon Business Seller program terms
- Without prior notice and in its sole discretion, Amazon may change, terminate, or cancel your participation in any aspect of the Amazon Business Seller Program.
- If you offer Business-Only Selection, you agree to maintain industry standards and any other certifications and licenses required by applicable law or regulation for each product or service that you offer through any Amazon site.
- Provide copies of certificates and licenses upon Amazon’s request.
- You also agree not to sell products or services to customers who do not have the required certifications, prescriptions, or licenses.Сколько стоит продавать с Amazon Business
Amazon Business program fees
First, monthly subscription fee
Sellers must have a professional sales plan to participate in the Amazon Business Seller program, and applicable monthly subscription and other sales fees apply.
For a limited time, sellers participating in the Amazon Business Seller program do not pay any additional monthly membership fee.
Second, executing Amazon fees
The FBA Fee Chart applies to business orders executed by Amazon.
Third, referral fees
Referral fees for business orders on Amazon are in line with the Amazon sales fees schedule.
We’ve already told you about referral fees and commissions earlier in these articles HOW MUCH DOES IT COST TO SELL ON AMAZON? (PART 1) and HOW MUCH COST TO SELL ON AMAZON? (Part 2).
Sell with Amazon Business to reach millions of business customers
Amazon Business is a solution that enables leaders to change their purchasing processes.
- Manage strategic operations
- Make smarter decisions
- Manage additional costs by combining suppliers into one store
- Get strategic insights with built-in analytics
- Have business discounts with flexible payment options and add users to a single account with built-in budgeting.
- Reach your spending goals
- Take control of out-of-order purchases and set rules to adhere to all policies.
Finally, whether you’re a new or existing Amazon seller, Amazon Business is a great way to attract business buyers, support your sales strategy, and scale your growth.
That’s it!
Have a nice day, guys!