Clothing is one of the most popular products among Amazon visitors, and there are several hundred thousand items sold daily in this largest online store in the world. However, some Amazon sellers do not sell clothes on this platform due to ignorance of the correct selling method, possible problems, and lack of information. In this article, we will talk about how to sell clothes on Amazon, and will explain all the benefits and challenges.
Why is selling clothes on Amazon profitable in 2022?
Over the past 5 years, there has been a massive shift from a retail environment to an online environment (just take a look at the current state of malls and retail stores around the world). This shift has changed the way people shop for clothes and more and more people are now looking for their clothes online.
According to statistics, as early as 2020, $41 billion worth of clothes were sold on the Amazon platform!
Looking at it from a consumer perspective, almost 40% of US shoppers now buy clothes from Amazon.
All these numbers point to one thing: Selling clothes on Amazon is just as profitable as it used to be.
However, a seller must first understand how EXACTLY the clothing business on Amazon works before starting the business. It’s a bit more complicated than just scanning an item in a store and sending it to the warehouse. But if you learn the basics, you can definitely stand out from other sellers.
So let’s start with how to sell clothes the right way.
How to sell clothes on Amazon in 2022?
- First, you need to open an Amazon seller account (you can do it here).
To register a seller account on Amazon.com, you will need the following information:
- telephone number
- valid credit card
- bank account
- tax information
- Now choose a sales plan
Amazon has two selling plans. individual and professional sales plan. In both plans, you can control what and where to sell. With these two plans, it will be possible to sell one or more products (we wrote a lot about it here)
- Now that you have an account, you can assume that you are ready to go… right? Not really.
Amazon requires permission to sell in certain categories before you can start selling those items.
Clothing is one such category (unsurprisingly), so you will need to request and obtain permission before you can sell any clothing on Amazon.
Applying for approval is quite simple, but it takes a little time. If you need to apply for approval, you can do so here. Provide Amazon with all the requested information and you’ll be all set.
- Once you get permission, you’re ready to go!
All you have to do is find a product, list it on Seller Central, and wait for it to start selling. Sometimes it happens very quickly, and sometimes it takes quite a lot of time and proper optimization for sales to start growing!
Here are some tips for optimizing your Amazon profile and the listings you create:
- Use high ranking keywords effectively
- Write well-structured listings for your products (we wrote about them a lot here)
- Motivate customers for reviews: they increase your reputation as a seller and attract buyers.
- Most importantly, make sure that the clothes you offer for sale are always of the highest quality.
- And you – provide good customer service or support when needed.
How to write a listing for selling clothes on Amazon?
- Group products by style or model
When you’re selling clothes on Amazon, it’s important to group items by style/model, not size. For example, if you’re selling a shirt in multiple sizes, don’t separate the item into different campaigns or ad sets based on size. Segmentation by size will be too detailed for most retailers.
On the other hand, you also don’t want to put all your products in the same ad group. Although it takes less time to set up products in the same ad group, you won’t be able to control which products are advertised. If you put all your products in the same ad group, Amazon will choose when and where your products will be shown.
Plus, you won’t be able to cap spending on unprofitable products or effectively raise your bids for products you’d like to promote more!
- Include all sizes in ONE listing
If your products come in multiple sizes, it is important to include those sizes in the product listing. This allows buyers to view all available sizes in one listing. If each color of the t-shirt is listed as a separate product, you may be missing out on the sale as customers may think that the t-shirt you are selling is only available in one color.
When set up correctly, options can help shoppers compare similar products based on attributes such as size, color, or other characteristics from the same product listing.
- Use relevant keywords with high volume
Be sure to use high-volume, relevant keywords in the titles, descriptions, and tags of your Amazon products. If you don’t know where to start, look at the listings of your competitors. You can use their list as an example of what your average list should look like.
Once you’ve determined which keywords are converting, it’s important to update your keywords from time to time.
- Product photos
The importance of photos cannot be overstated when you are selling clothes on Amazon! You can include up to nine images in a listing. Make sure you use as many images as possible so that customers can really get an idea of what your product looks like.
Images can also help reinforce the quality and credibility of your products. You can showcase multiple angles, details, and include an image with size!
- Determine the seasonality of your products
Do your products have seasonality? The answer is probably yes! Whether you know it or not, most products have some degree of seasonality. Whether it’s a specific season, month, or holiday of the year, keep track of the season of your products!
Understanding the seasonality of a product and relevant advertising is very important. For example, you don’t have to sell as many sandals in winter as you do in summer. Always keep this in mind when presenting products or what products you are going to advertise.
Pros of selling clothes on Amazon
- Quick and easy use
Selling on Amazon is easy. In just a day, you can enter the platform and start trading, and it doesn’t even cost you a single dollar to invest.
- Your visibility is maximized
The number of Amazon visitors is growing rapidly. It is known as one of the most visited websites in the world. You don’t have to worry about network, SEM or SEO. Amazon will bring visitors, and therefore, your sales will increase.
- Building immediate trust
Although online sales and purchases have become commonplace these days, selling on Amazon has a safer background in the minds of visitors. This comes from a large company guarantee. In case of any problems, it will solve immediately.
- Access to world class logistics
Another benefit of selling on Amazon is Fulfillment by Amazon. Supply chain capabilities, which are very extensive, can help businesses.
Cons of selling clothes on Amazon
- Commission fees
The commission fee for the sale of clothing ranges from 10% to 15% per sale. In addition, FBA charges a shipping and storage management fee.
- Developing loyalty is a difficult task.
It will help if you remember that Amazon’s priority is its own benefits, not the seller. The Amazon platform is designed to highlight products, not sellers. Since your customers bought your products through Amazon, you won’t have access to them.
- Competition
You have to compete with a huge number of sellers who have the same products as you. The most important competitor is Amazon itself. When you sell your products on Amazon, you provide all the sales information. They can easily find out which of your products is the most successful and use that data to improve Amazon. Since you have to give Amazon the names of your suppliers, they can simply contact them and eliminate you as the middleman.
0